Radix Copycast ep. 5 – is shorter always better in marketing copy?

Welcome to episode 5 of the Radix Copycast – this time we're debating issues surrounding content length in B2B marketing.

Fiona and Emily are joined by David McGuire of Lungfish, as they examine succinctness in business to business technology copywriting - from white papers to videos. Plus we share tips on how to write succinctly.

Check out the accompanying blog post here: http://radix-communications.com/radix-copycast-episode-5-is-shorter-always-better-in-marketing-copy/

#copywriting #marketing #B2Btechnologymarketing