The Great Software Giveaway

Why does Google hand out Google Analytics for free? Because there's more money to be made in ad spending, and because it's an altruistic solution for the digital ecosystem, says Brett Crosby, Group Product Marketing Manager. After careful consideration at the time of Urchin's acquisition by Google, all parties agreed that keeping the web-based tools accessible to all would be the right strategy.

The Great Software Giveaway http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1953 by Brett Crosby (Google Analytics)

Brett Crosby is the Group Product Marketing Manager of Google Analytics. He has been shaping the Web Analytics industry for ten years as the co-founder of Urchin Software Corporation and more recently as a senior product leader at Google.

He is currently responsible for product positioning, feature roadmap development and all external product communications. Brett holds a degree from USC in Political Science and International Relations.

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