Political Campaigns Turn To Radio - Two Minute Tuesday - 20160112

Jan 13, 2016, 04:06 PM

You are less than 300 days away from America’s next presidential Election. Which means, the amount of political advertising you are exposed to will start getting more and more and more as we get closer to November eighth. Last month, New York Times journalist Nick Corasaniti penned an article how numerous political campaigns are turning to radio to get voters ears. He states that “television viewers can turn out, and online audiences can scroll by or click “skip this ad.” But radio listeners, stuck in their cars for long stretches, may be the closest thing to a captive audience for political commercials.” Current Republican front runner, Donald Trump, has invested marketing dollars only on radio with several different commercials airing in key cities across America. A dominant “super PAC” in favor of Senator Ted Cruz, has invested nearly one million four hundred thousand dollars with radio to date and zero with television. In the middle of his article Corasaniti mentions “other contenders have poured tens of millions of dollars into television commercials, but with seemingly little to show for it. Some top campaign strategists were quoted as saying “radio ads may be more effective at getting a candidates message through to its intended audience.” A link to the full article is in the show notes. If major political campaigns feel strongly about the effectiveness and power of radio for their candidates, wouldn’t you agree that it could also work well for you and your business?

http://www.nytimes.com/2015/12/04/us/politics/campaigns-turn-to-a-cheaper-medium-to-get-voters-ears-radio.html?_r=0

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