Lessons from the 'The Big Sleep': How an interactive feature about life and death went viral and took the producers back to journalism basics

Is there a recipe for virality when it comes to long form features online? In this podcast, The Age’s team behind The Big Sleep (http://www.theage.com.au/interactive/2016/the-big-sleep/) unpack the lessons they learned about the value of traditional craft skills, and the power of human narratives in the production of a high-impact interactive about a complex and sensitive issue - assisted suicide. Here, The Age’s Health Editor Julia Medew, Multimedia Editor Felicity Lewis, and Video Manager Tom McKendrick take Julie Posetti through the production process, and share what they learned along the way.

#journalism #storytelling #euthanasia #assistedsuicide #death #TheBigSleep #TheAge