Part Five: Making Your Strategy Work
Jan 10, 2012, 03:13 PM
"The power in strategy is in shaping your future. This means that to be useful, strategy has to work in the real world. Far too many strategies are created for a fictional world where simply writing down objectives is enough to achieve them. It is a false world where the commands of distant executives are instantly obeyed and where every assumption in the strategy stays true forever."
Excerpt from The Strategy Book by Max Mckeown