Awin-Win Marketing Podcast Awin-Win Marketing Podcast takes you behind the scenes of the most innovative and interesting affiliate marketing partnerships. Brought to you by global affiliate platform Awin, each episode is an audio case study that reveals how the channel actually works and illustrates why every affiliate partnership offers a win-win (yes, pun intended). Awin-Win Marketing Podcast introduces you to the people behind affiliate campaigns. Meet the CEOs, founders, entrepreneurs and marketing managers that make these partnerships possible, and learn how they're using the affiliate channel to take their marketing to new heights. Join us as we share stories of success from a wide range of brands, publishers, tech solutions, agencies, influencers and many more companies that are partnering together to create mutual marketing value.

Ways to listen to Awin-Win Marketing Podcast 👇 ]]> https://www.awin.com audioboom.com Fri, 04 Sep 2026 06:30:00 +0000 en https://audioboom.com/i/42018493.png Awin-Win Marketing Podcast https://www.awin.com false Awin Awin podcast@awin.com 4b66595d-3f9f-5d4e-bbb4-ed8d6f09299b Awin https://audioboom.com/channels/4961420.rss episodic Lessons from Losing: Kevin Edwards, The Affiliate & Partner Marketing Association https://audioboom.com/posts/8948220 1725 false full

How do you build something designed to serve an entire industry?

In this episode of Lessons from Losing, Kevin Edwards, founder and director of the Affiliate & Partner Marketing Association (APMA), reflects on the experience of launching a not-for-profit trade body designed to give the affiliate and partner marketing industry a stronger collective voice.

From dealing with membership churn and deciding where to focus limited resources, to learning when to abandon ideas that simply aren't working, Kevin discusses the uncertainty that comes with becoming a founder - and why starting something new can often feel like you're making it up as you go along.

He also explains why surrounding yourself with people you trust is invaluable when you don't have all the answers, why every day as a founder is a school day, and the importance of knowing your own worth and valuing your expertise accordingly.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 04 Sep 2026 06:30:00 +0000 audioboom-01a06409-8cdf-79da-af43-f9fac7e89377 Awin Awin Lessons from Losing: Mike Tomkins, TopCashback https://audioboom.com/posts/8946096 1635 false full

What does it really take to turn a good idea into a lasting business?

In this episode of Lessons from Losing, Mike Tomkins, co-founder of TopCashback, looks back on the 21-year journey behind one of the UK's biggest affiliate success stories - and the setbacks and difficult decisions that helped shape it along the way.

From an expensive attempt to expand into India to a blocked acquisition of one of TopCashback's biggest competitors, Mike reflects on knowing when to persevere, when to change course, and why entrepreneurs shouldn't always rush to follow the latest trend. Sometimes, he argues, it pays to let your competitors test an idea first.

Mike also explains why ethics and fairness have become fundamental to the way TopCashback operates, and why success today is about more than simply growing the business - it's about using that success to make a positive impact.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 28 Aug 2026 06:30:00 +0000 audioboom-01a04403-c7d7-72e8-9c80-e6cf52636591 Awin Awin Lessons from Losing: Ray Wright, uFurnish.com https://audioboom.com/posts/8943628 2061 false full

What's it really like building a business with your life partner?

In this episode of Lessons from Losing, Ray Wright, co-founder and Chief Commercial Officer of uFurnish.com, shares the setbacks, difficult decisions and lessons behind building the UK furniture discovery platform alongside his wife and co-founder, Deirdre.

From the hiring mistakes that proved costly in the early days, to seeing a major retail partner suddenly collapse and leave a significant hole in the business, Ray reflects on the realities of startup life, the importance of strong relationships, and why some ideas only reveal their value after they fail the first time.

He also discusses the unique dynamic of founding a company as husband and wife, why curiosity is one of the most important qualities for any entrepreneur, and how his definition of winning has evolved from chasing short-term results to building something sustainable for the long term.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 21 Aug 2026 07:00:00 +0000 audioboom-01a0214a-0750-73fe-b4a5-9ad37791d2b0 Awin Awin Lessons from Losing: Ciaron Dunne, Genie Ventures https://audioboom.com/posts/8939670 2124 false full

What if failure is just another way of finding out what works?

In this episode of Lessons from Losing, Ciaron Dunne, co-founder of Genie Ventures, reflects on more than two decades of building businesses - including plenty of ideas that didn't quite go according to plan.

From seeing Google wipe out years of hard-earned search traffic and launching businesses that never took off, to losing £40,000 on a campaign on the same night his team won two industry awards, Ciaron explains why learning to laugh at failure, keep experimenting and know when to persevere has been fundamental to Genie Ventures' success.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 14 Aug 2026 10:50:19 +0000 audioboom-019fffe4-ea45-74d1-86ca-b963287dd107 Awin Awin Lessons from Losing: Hannah Wharrier, Affilifest https://audioboom.com/posts/8937173 1900 false full

How does it feel to abandon all you’ve ever known to start something new?

In this episode of Lessons from Losing, Hannah Wharrier, Co-Founder of Affilifest, explores all the trials and tribulations of going it alone in pursuit of something bigger. 

Hannah’s brave decision to step away from a director position at one of the UK’s biggest event companies to build Affilifest from the ground up made for a perfect conversion. Along the way, from Snoop Dogg contracting COVID to failed international expansions, her lessons have shaped an incredible career and growth mindset.  

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 07 Aug 2026 11:38:00 +0000 audioboom-019fdc04-0c83-7d40-9df8-0b191ddfdd52 Awin Awin Lessons from Losing: Chikay Lo, Lo Digital https://audioboom.com/posts/8933968 2202 false full

How do you know when it's worth standing your ground, even when everyone else disagrees?

In this episode of Lessons from Losing, Chikay Lo, founder of Lo Digital, shares the setbacks, sleepless nights and defining moments that shaped her journey from launching a one-person consultancy to building one of the affiliate industry's most respected boutique agencies.

From losing clients overnight and questioning whether the business would survive, to learning when to say no, trust her instincts and challenge long-held assumptions about affiliate marketing, Chikay reflects on the resilience, conviction and tenacity required to build a business on her own terms.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 31 Jul 2026 06:00:00 +0000 audioboom-019faf89-410a-7937-a48d-f04bb3e2f59f Awin Awin Lessons from Losing: Olivia & Tanyka Davson, Cubbi https://audioboom.com/posts/8932058 1770 false full

How do you turn the financial pressures of parenthood into a successful business?

In this episode of Lessons from Losing, sisters Olivia and Tanyka Davson, co-founders of Cubbi, share the personal experiences, setbacks and defining moments that inspired them to launch a platform helping new and expecting parents save money.

From the financial realities of maternity leave to successfully pitching the business on BBC's Dragon's Den, Olivia and Tanyka reflect on the challenges of building a startup while raising a young family, the resilience required to keep going, and why hearing "no" hundreds of times was simply part of the journey.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for more episodes of Lessons from Losing, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 24 Jul 2026 13:59:58 +0000 audioboom-019f946c-ff77-7ace-9e1f-83e293d50949 Awin Awin Lessons from Losing: George Sullivan, The Sole Supplier https://audioboom.com/posts/8929165 2066 false full

What does it really take to build a successful business?

In the first episode of Lessons from Losing, George Sullivan, Founder & CEO of The Sole Supplier, shares the setbacks, difficult decisions and defining moments that shaped his journey from a passion project into the UK's leading sneaker and streetwear platforms.

George reflects on the challenges of scaling a business, the mistakes that taught him the most, and why sometimes losing is exactly what prepares you to win.

Lessons from Losing is a new interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

If you enjoyed this episode, subscribe to Awin's YouTube channel for new episodes, founder stories and expert insights from across the world of digital marketing.

#GetAWinWithAwin

]]> Fri, 17 Jul 2026 07:00:00 +0000 audioboom-019f6ca0-d710-727c-84d5-d2774cf52dec Awin Awin S3 Ep9: Power 100 Special https://audioboom.com/posts/8919377 9 Power 100 Special 3 1167 false full

In celebration of the new Awin Power 100, our index of the 100 most innovative partners on our platform, we caught up with some of the class of 2026 at ThinkTank Americas. Visit awin.com/power-100 for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Tue, 23 Jun 2026 07:00:00 +0000 audioboom-019eef91-736d-719e-8212-a8f6783a0563 Awin Awin S3 Ep8: Upsellit + eAccountable https://audioboom.com/posts/8914392 8 Upsellit + eAccountable 3 2295 false full

Discover an affiliate marketing technology partnership boosting ecommerce performance with Upsellit and eAccountable insights. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 11 Jun 2026 06:00:00 +0000 audioboom-019ead23-2e44-7052-abf2-7daa209bb4a9 Awin Awin S3 Ep7: Lily Ray + Max Willens https://audioboom.com/posts/8908435 7 Lily Ray + Max Willens 3 2367 false full

SEO guru Lily Ray joins eMarketer’s Max Willens to discuss the current implications of AI and LLMs for affiliate marketers. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 28 May 2026 07:00:00 +0000 audioboom-019e69d3-76fd-7bac-89f5-61f3894405ea Awin Awin S1 Ep6: The Performance Marketer’s Toolkit: Running Full-Funnel Campaigns https://audioboom.com/posts/8904857 6 The Performance Marketer’s Toolkit: Running Full-Funnel Campaigns 1 303 false full

Learn how Awin protects influencer and creator contributions with Soft Click, allowing you to reward partners up and down the funnel. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 21 May 2026 07:00:00 +0000 audioboom-019e3b4b-93f8-7b2b-b8de-424f65c36e32 Awin Awin S3 Ep6: Under Armour https://audioboom.com/posts/8902490 6 Under Armour 3 1646 false full

Premium sportswear brand Under Armour join us for a special live podcast interview to reveal how they fuse influencer and affiliate marketing together. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 14 May 2026 07:00:00 +0000 audioboom-019e1c8f-23cf-7756-b698-4db318a85110 Awin Awin S1 Ep5: The Performance Marketer’s Toolkit: Driving App Sales and Installs https://audioboom.com/posts/8890277 5 The Performance Marketer’s Toolkit: Driving App Sales and Installs 1 292 false full

Unlock the power of affiliate app tracking with Awin. Learn how to drive app growth and improve conversions in our latest episode. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 07 May 2026 07:00:00 +0000 audioboom-019d911f-325a-7222-af6b-698820750179 Awin Awin S3 Ep5: ufurnish.com + wecantrack https://audioboom.com/posts/8897084 5 ufurnish.com + wecantrack 3 2234 false full

Furniture comparison platform ufurnish.com and affiliate data solution wecantrack join us in the studio to explore how better data and attribution can unlock stronger publisher performance. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Fri, 01 May 2026 07:00:00 +0000 audioboom-019dda1e-0ada-7589-8875-a9977f9f9179 Awin Awin Day 2 of ThinkTank 2026 https://audioboom.com/posts/8894439 649 false bonus

Rob and Rach are back in the studio to cover Day 2 of ThinkTank Americas 2026. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 23 Apr 2026 12:00:00 +0000 audioboom-019db89d-6435-7e16-aa9b-911254ea88df Awin Awin S1 Ep4: The Performance Marketer’s Toolkit: Assisting Conversions https://audioboom.com/posts/8886828 4 The Performance Marketer’s Toolkit: Assisting Conversions 1 310 false full

Discover how Awin’s Commission by Assist helps brands reward content partners for their true impact across the funnel and drive long-term performance. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 23 Apr 2026 06:00:00 +0000 tag:audioboom.com,2026-04-10:/posts/8886828 Awin Awin Day 1 of ThinkTank 2026 https://audioboom.com/posts/8893814 605 false bonus

Rob and Rach go over their highlights from Day 1's keynote speakers. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Wed, 22 Apr 2026 12:00:00 +0000 audioboom-019db2e0-22c0-79c8-9996-b17ab50b84c9 Awin Awin An Audio Guide to ThinkTank 2026 https://audioboom.com/posts/8888052 405 false bonus

Welcome to the first episode of our ThinkTank 2026 coverage! Rob and Lisa preview this year's special speakers and sessions, then look back on last year's ThinkTank Global in sunny Portugal. Visit awin.com/podcasts for additional details. 

Click here to listen to last year's ThinkTank Rewind episodes featuring interviews with all our guest speakers:

Ways to listen to Awin-Win Marketing Podcast 👇
]]> Tue, 21 Apr 2026 12:00:00 +0000 tag:audioboom.com,2026-04-14:/posts/8888052 Awin Awin ThinkTank 2026 Teaser Trailer https://audioboom.com/posts/8886826 40 false trailer

Awin-Win Marketing Podcast is in Chicago for ThinkTank Americas 2026! Tune in for your daily dose of affiliate marketing insights, straight from the conference floor. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Mon, 20 Apr 2026 12:00:00 +0000 tag:audioboom.com,2026-04-10:/posts/8886826 Awin Awin S3 Ep4: Wowcher + Button https://audioboom.com/posts/8886820 4 Wowcher + Button 3 2174 false full

Learn how mobile attribution is transforming Wowcher's sales strategy with Button's expertise in tracking affiliate app performance. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 16 Apr 2026 07:00:00 +0000 tag:audioboom.com,2026-04-10:/posts/8886820 Awin Awin S1 Ep3: The Performance Marketer’s Toolkit: Proving Influencer ROI https://audioboom.com/posts/8884727 3 The Performance Marketer’s Toolkit: Proving Influencer ROI 1 275 false full

With the majority of marketers struggling to demonstrate ROI from influencer marketing, we spotlight an instant solution on the Awin platform. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 09 Apr 2026 07:00:00 +0000 tag:audioboom.com,2026-04-08:/posts/8884727 Awin Awin S3 Ep3: SimplyCook + THG Ingenuity https://audioboom.com/posts/8876176 3 SimplyCook + THG Ingenuity 3 1661 false full

Subscription-based recipe box service SimplyCook and eCommerce solutions provider THG Ingenuity talk about their winning brand partnership. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 02 Apr 2026 07:00:00 +0000 tag:audioboom.com,2026-03-19:/posts/8876176 Awin Awin S1 Ep2: The Performance Marketer’s Toolkit: Shifting Products at Speed https://audioboom.com/posts/8872508 2 The Performance Marketer’s Toolkit: Shifting Products at Speed 1 276 false full

In this episode of Awin’s new podcast series, The Performance Marketer’s Toolkit, we explore the ease of commissioning your partners to drive sales of specific products through our Commission Flexibility tool. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 26 Mar 2026 08:00:00 +0000 tag:audioboom.com,2026-03-11:/posts/8872508 Awin Awin S3 Ep2: The APMA + Revving https://audioboom.com/posts/8869272 2 The APMA + Revving 3 2663 false full

APMA and Revving unpack the challenges of affiliate payments, exploring how smarter financing and industry standards can improve partner performance. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 19 Mar 2026 08:00:00 +0000 tag:audioboom.com,2026-03-04:/posts/8869272 Awin Awin S1 Ep1: The Performance Marketer’s Toolkit: Boost Conversions and On-Site Experiences https://audioboom.com/posts/8872504 1 The Performance Marketer’s Toolkit: Boost Conversions and On-Site Experiences 1 299 false full

In the first episode of Awin's new series, see how activating strategic tech partners via the Awin MasterTag can improve your customer experience and drive more conversions. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 12 Mar 2026 08:00:00 +0000 tag:audioboom.com,2026-03-11:/posts/8872504 Awin Awin S3: Season 3 Trailer https://audioboom.com/posts/8866646 3 78 false trailer

Tune in this Thursday for the first episode of season 3. Ways to listen to Awin-Win Marketing Podcast 👇

]]> Tue, 03 Mar 2026 08:00:00 +0000 tag:audioboom.com,2026-02-26:/posts/8866646 Awin Awin 2026 Affiliate Industry Predictions: Part 2 https://audioboom.com/posts/8837674 3625 false bonus

Experts from eMarketer and performance marketing agency Xpose360 share their affiliate marketing forecasts for the year ahead. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Thu, 22 Jan 2026 08:00:00 +0000 tag:audioboom.com,2026-01-21:/posts/8837674 Awin Awin 2026 Affiliate Industry Predictions: Part 1 https://audioboom.com/posts/8828122 3337 false bonus

Guests from eMarketer and the Affiliate and Partner Marketing Association discuss the trends shaping the affiliate industry in 2026. Visit awin.com/podcasts for additional details.

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Mon, 12 Jan 2026 08:00:00 +0000 tag:audioboom.com,2026-01-09:/posts/8828122 Awin Awin S2 Ep6: The Bottle Club + RevWise https://audioboom.com/posts/8760785 6 The Bottle Club + RevWise 2 1947 false full See how The Bottle Club partnered with agency RevWise to revive a stagnant affiliate program through strategy, platform upgrades and optimisation. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 12 Aug 2025 07:00:00 +0000 tag:audioboom.com,2025-08-08:/posts/8760785 Awin Awin S2 Ep5: Umberto Giannini + Envolve https://audioboom.com/posts/8745267 5 Umberto Giannini + Envolve 2 1643 false full Tune in to hear how the ethical haircare brand deployed Envolve's Virtual Shopping Assistant to boost its customer experiences on-site. Visit awin.com/podcasts for additional details.

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 08 Jul 2025 07:00:00 +0000 tag:audioboom.com,2025-07-07:/posts/8745267 Awin Awin ThinkTank Rewind: Awin at 25 – Reflecting Forward https://audioboom.com/posts/8735531 1321 false bonus We close out with Awin CEO Adam Ross and CCO David Lloyd on the past, present and future of affiliate marketing. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Thu, 19 Jun 2025 06:00:00 +0000 tag:audioboom.com,2025-06-15:/posts/8735531 Awin Awin ThinkTank Rewind: The Psychology of Marketing https://audioboom.com/posts/8735912 1957 false bonus Dr. Karen Nelson-Field and Rory Sutherland unpack how attention, emotion and behavior shape better strategy. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Wed, 18 Jun 2025 06:00:00 +0000 tag:audioboom.com,2025-06-16:/posts/8735912 Awin Awin ThinkTank Rewind: AI & the Future of Everything https://audioboom.com/posts/8735500 1346 false bonus Scott Galloway and Lily Ray joined us post-keynote to break down what AI means for marketing, media and beyond. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Mon, 16 Jun 2025 06:00:00 +0000 tag:audioboom.com,2025-06-15:/posts/8735500 Awin Awin S2 Ep4: Boots + Metapic https://audioboom.com/posts/8732576 4 Boots + Metapic 2 1920 false full Tune in for a glimpse behind the scenes of how a major UK beauty retailer uses influencer partnerships to support its marketing goals. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 10 Jun 2025 07:00:00 +0000 tag:audioboom.com,2025-06-09:/posts/8732576 Awin Awin S2 Ep3: State & Liberty + Today's Business + New York Post https://audioboom.com/posts/8725922 3 State & Liberty + Today's Business + New York Post 2 1679 false full Uncover how this men’s suitwear brand, its agency partner, and the editorial site teamed up to strategically use long-form content to engage a niche audience. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Wed, 28 May 2025 07:00:00 +0000 tag:audioboom.com,2025-05-27:/posts/8725922 Awin Awin Highlights from Day 2 https://audioboom.com/posts/8723839 570 false bonus Listen in for Sam and Rob's top takeaways from Day 2 as ThinkTank 2025 draws to a close. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Thu, 22 May 2025 06:00:00 +0000 tag:audioboom.com,2025-05-21:/posts/8723839 Awin Awin Highlights from Day 1 https://audioboom.com/posts/8723253 499 false bonus Tune in to hear how the first day went and highlights from some of our conversations on the ground. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Wed, 21 May 2025 06:00:00 +0000 tag:audioboom.com,2025-05-20:/posts/8723253 Awin Awin An Audio Guide to ThinkTank 2025 https://audioboom.com/posts/8722171 964 false bonus Sam and Rob preview the conference and highlight some special things to look out for during the event. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 20 May 2025 06:00:00 +0000 tag:audioboom.com,2025-05-19:/posts/8722171 Awin Awin ThinkTank 2025 Teaser Trailer https://audioboom.com/posts/8721969 90 false trailer Awin-Win Marketing Podcast is in Portugal for ThinkTank 2025! Tune in for our special mini-series. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Mon, 19 May 2025 06:00:00 +0000 tag:audioboom.com,2025-05-18:/posts/8721969 Awin Awin S2 Ep2: Gen3 Marketing + Moonpull https://audioboom.com/posts/8718790 2 Gen3 Marketing + Moonpull 2 2010 false full Learn how the OPM agency used this tech partner's tracking solution to audit client setups and ensure effective measurement of all affiliate activity. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 13 May 2025 07:00:00 +0000 tag:audioboom.com,2025-05-12:/posts/8718790 Awin Awin S2 Ep1: PrettyLittleThing + RetailMeNot https://audioboom.com/posts/8712185 1 PrettyLittleThing + RetailMeNot 2 1531 false full Discover how the brand revitalised its partnership with this rewards platform through targeted marketing strategies that drove deeper customer engagement. Visit awin.com/podcasts for additional details.

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 29 Apr 2025 07:00:00 +0000 tag:audioboom.com,2025-04-28:/posts/8712185 Awin Awin S1 Ep10: 2025 Affiliate Industry Predictions: Part 2 https://audioboom.com/posts/8654864 10 2025 Affiliate Industry Predictions: Part 2 1 1250 false full Where are the growth opportunities for affiliate marketers in 2025? What will be the biggest hurdles? Our experts share their predictions for the months ahead. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Tue, 18 Feb 2025 08:00:00 +0000 tag:audioboom.com,2025-02-17:/posts/8654864 Awin Awin S1 Ep9: 2025 Affiliate Industry Predictions: Part 1 https://audioboom.com/posts/8649353 9 2025 Affiliate Industry Predictions: Part 1 1 1733 false full What’s set to shake up the affiliate and partner marketing industry in 2025? Our selection of experts drop in their own predictions for the year. 

Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Thu, 06 Feb 2025 08:00:00 +0000 tag:audioboom.com,2025-02-05:/posts/8649353 Awin Awin S1 Ep8: LaRue https://audioboom.com/posts/8616025 8 LaRue 1 1565 false full Break down the right balance between earned and paid media with these public relations experts. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 03 Dec 2024 08:00:00 +0000 tag:audioboom.com,2024-11-29:/posts/8616025 Awin Awin S1 Ep7: Wild + Tyviso https://audioboom.com/posts/8605689 7 Wild + Tyviso 1 1351 false full Discover how Wild's 'gift with purchase' strategy boosted sales and revenue in our latest podcast episode. Tune in for insights from industry experts. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 19 Nov 2024 08:00:00 +0000 tag:audioboom.com,2024-11-09:/posts/8605689 Awin Awin S1 Ep6: Tomahawk Shades + Today's Business https://audioboom.com/posts/8600753 6 Tomahawk Shades + Today's Business 1 1211 false full In this special live episode, discover how these industry leaders are successfully collaborating with some of the world's largest sports celebrities. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 05 Nov 2024 08:00:00 +0000 tag:audioboom.com,2024-11-02:/posts/8600753 Awin Awin S1 Ep5: VioVet + Increasingly https://audioboom.com/posts/8581105 5 VioVet + Increasingly 1 1506 false full Hear how AI-powered tech partner Increasingly is growing average basket values for  online pet supplier VioVet. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 22 Oct 2024 07:00:00 +0000 tag:audioboom.com,2024-10-02:/posts/8581105 Awin Awin S1 Ep4: McGee & Co + CreatorIQ https://audioboom.com/posts/8581098 4 McGee & Co + CreatorIQ 1 1635 false full Explore how this leading home decor retailer is using the influencer management platform to get C-Suite buy in. Visit awin.com/podcasts for additional details.

Ways to listen to Awin-Win Marketing Podcast 👇

]]> Tue, 08 Oct 2024 07:00:00 +0000 tag:audioboom.com,2024-10-02:/posts/8581098 Awin Awin S1 Ep3: Vodafone + VOXI + SaleCycle https://audioboom.com/posts/8571630 3 Vodafone + VOXI + SaleCycle 1 1408 false full Learn how affiliate tech partner SaleCycle has helped Vodafone and VOXI reduce basket abandonment rates via their intelligent remarketing campaigns. Visit awin.com/podcasts for more information.

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 24 Sep 2024 08:30:00 +0000 tag:audioboom.com,2024-09-16:/posts/8571630 Awin Awin S1 Ep2: StackCommerce + Penske Media https://audioboom.com/posts/8562607 2 StackCommerce + Penske Media 1 1329 false full Dive deep into the unique value affiliate agency StackCommerce's provides to global media company Penske Media in its efforts to monetize content online. Visit awin.com/podcasts for additional details. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Thu, 12 Sep 2024 07:00:00 +0000 tag:audioboom.com,2024-08-28:/posts/8562607 Awin Awin S1 Ep1: SharkNinja + Blue Light Card https://audioboom.com/posts/8562604 1 SharkNinja + Blue Light Card 1 1163 false full Learn how emergency services discount provider Blue Light Card has become a core revenue driver for global tech brand SharkNinja's affiliate program in the UK. Visit awin.com/podcasts for more info. 

Ways to listen to Awin-Win Marketing Podcast 👇]]> Tue, 10 Sep 2024 07:00:00 +0000 tag:audioboom.com,2024-08-28:/posts/8562604 Awin Awin Introducing Awin-Win Marketing Podcast https://audioboom.com/posts/8562558 87 false trailer Awin is excited to announce its new podcast, Awin-Win Marketing Podcast, offering you an inside view on the most innovative affiliate partnerships.

Ways to listen to Awin-Win Marketing Podcast 👇]]> Wed, 28 Aug 2024 16:00:00 +0000 tag:audioboom.com,2024-08-28:/posts/8562558 Awin Awin S1 Ep64: A 2023 affiliate industry review and 2024 preview https://audioboom.com/posts/8417920 64 A 2023 affiliate industry review and 2024 preview 1 3484 false full The very last episode of Awin Talks is here! We’re bringing the Awin podcast to a close as we look to revamp the format and return in 2024 with a brand new one that will bring you the very best examples of affiliate partnerships in action. Stay tuned for more info on that in the new year. In the meantime, we welcome some familiar guests onto the last episode to discuss how 2023 fared for the affiliate industry, and what 2024 has in store for affiliate marketers everywhere. Kevin Edwards, Founder of the Affiliate and Partner Marketing Association trade body in the UK, Helen Southgate, Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, COO at tech partner intent.ly all drop in to share their views.]]> The very last episode of Awin Talks is here! We’re bringing the Awin podcast to a close as we look to revamp the format and return in 2024 with a brand new one that will bring you the very best examples of affiliate partnerships in action. Stay tuned for more info on that in the new year. In the meantime, we welcome some familiar guests onto the last episode to discuss how 2023 fared for the affiliate industry, and what 2024 has in store for affiliate marketers everywhere. Kevin Edwards, Founder of the Affiliate and Partner Marketing Association trade body in the UK, Helen Southgate, Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, COO at tech partner intent.ly all drop in to share their views. Mon, 18 Dec 2023 08:00:00 +0000 tag:audioboom.com,2023-12-18:/posts/8417920 Awin Awin S1 Ep63: How did affiliate marketing perform over the Cyber shopping period? https://audioboom.com/posts/8410766 63 How did affiliate marketing perform over the Cyber shopping period? 1 1952 false full On this month’s episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin’s Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce.]]> On this month’s episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin’s Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce. Mon, 04 Dec 2023 11:45:16 +0000 tag:audioboom.com,2023-12-04:/posts/8410766 Awin Awin S1 Ep62: What you need to know about the FTC's updated advertising disclosure guidelines https://audioboom.com/posts/8392767 62 What you need to know about the FTC's updated advertising disclosure guidelines 1 1771 false full Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry.]]> Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry. Tue, 31 Oct 2023 08:30:00 +0000 tag:audioboom.com,2023-10-31:/posts/8392767 Awin Awin S1 Ep61: A new vision for affiliate marketing with the Awin board https://audioboom.com/posts/8377739 61 A new vision for affiliate marketing with the Awin board 1 2007 false full Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers.]]> Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers. Tue, 03 Oct 2023 10:24:58 +0000 tag:audioboom.com,2023-10-03:/posts/8377739 Awin Awin S1 Ep60: How compliant is affiliate marketing today? https://audioboom.com/posts/8349920 60 How compliant is affiliate marketing today? 1 1861 false full Ian Sims, founder of the affiliate compliance solution Rightlander, discusses the state of compliance in the industry today.]]> Ian Sims, founder of the affiliate compliance solution Rightlander, discusses the state of compliance in the industry today. Tue, 15 Aug 2023 07:00:00 +0000 tag:audioboom.com,2023-08-15:/posts/8349920 Awin Awin S1 Ep59: Benedict Evans and The New Gatekeepers https://audioboom.com/posts/8339950 59 Benedict Evans and The New Gatekeepers 1 2630 false full Respected tech analyst Benedict Evans joins the podcast to discuss how the internet is reshaping businesses today.]]> Respected tech analyst Benedict Evans joins the podcast to discuss how the internet is reshaping businesses today. Tue, 25 Jul 2023 10:43:43 +0000 tag:audioboom.com,2023-07-25:/posts/8339950 Awin Awin S1 Ep58: How digital marketers can successfully ride the martech wave https://audioboom.com/posts/8321382 58 How digital marketers can successfully ride the martech wave 1 1820 false full Hear from Scott Brinker, VP Platform Ecosystem at Hubspot, how digital marketers should incorporate martech into their everyday digital strategies without fear.]]> Wed, 21 Jun 2023 14:07:03 +0000 tag:audioboom.com,2023-06-21:/posts/8321382 Awin Awin S1 Ep57: Awin x BrandSwap Brand Partnerships https://audioboom.com/posts/8296456 57 Awin x BrandSwap Brand Partnerships 1 1386 false full Founder Ryan Kliszat talks about the development of ‘gift with purchase’ partnership technology, BrandSwap, and its benefits for Awin retailers.]]> Founder Ryan Kliszat talks about the development of ‘gift with purchase’ partnership technology, BrandSwap, and its benefits for Awin retailers. Sat, 06 May 2023 11:24:46 +0000 tag:audioboom.com,2023-05-06:/posts/8296456 Awin Awin S1 Ep56: How will AI impact affiliate marketing? https://audioboom.com/posts/8278249 56 How will AI impact affiliate marketing? 1 1884 false full We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry.]]> We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry. Mon, 10 Apr 2023 08:49:10 +0000 tag:audioboom.com,2023-04-10:/posts/8278249 Awin Awin S1 Ep55: How The Body Shop runs its affiliate programme globally https://audioboom.com/posts/8266514 55 How The Body Shop runs its affiliate programme globally 1 1875 false full Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals.]]> Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals. Mon, 20 Mar 2023 08:30:00 +0000 tag:audioboom.com,2023-03-19:/posts/8266514 Awin Awin S1 Ep54: Influencer marketing in 2023 with CreatorIQ https://audioboom.com/posts/8246401 54 Influencer marketing in 2023 with CreatorIQ 1 2794 false full On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry.]]> On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry. Mon, 13 Feb 2023 12:09:15 +0000 tag:audioboom.com,2023-02-13:/posts/8246401 Awin Awin S1 Ep53: 2023 affiliate trends to look out for https://audioboom.com/posts/8238670 53 2023 affiliate trends to look out for 1 2956 true full We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year.]]> We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year. Mon, 30 Jan 2023 13:45:24 +0000 tag:audioboom.com,2023-01-30:/posts/8238670 Awin Awin S1 Ep52: An introduction to brand partnerships https://audioboom.com/posts/8200164 52 An introduction to brand partnerships 1 3335 false full What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more.]]> What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more. Tue, 22 Nov 2022 08:30:00 +0000 tag:audioboom.com,2022-11-21:/posts/8200164 Awin Awin S1 Ep51: PI LIVE 2022 review & introducing RevWallet https://audioboom.com/posts/8190100 51 PI LIVE 2022 review & introducing RevWallet 1 3127 false full Matt Wood from Hello Partner talks about his company’s recent rebrand, and Pete James from RevLifter tells us about their new ecommerce solution RevWallet.]]> Matt Wood from Hello Partner talks about his company’s recent rebrand, and Pete James from RevLifter tells us about their new ecommerce solution RevWallet. Mon, 07 Nov 2022 10:38:02 +0000 tag:audioboom.com,2022-11-07:/posts/8190100 Awin Awin S1 Ep50: Awin’s Chief Customer Officer chats to eMarketer https://audioboom.com/posts/8173932 50 Awin’s Chief Customer Officer chats to eMarketer 1 3520 false full David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market.]]> David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market. Thu, 13 Oct 2022 08:50:42 +0000 tag:audioboom.com,2022-10-13:/posts/8173932 Awin Awin S1 Ep49: How big is partner marketing in the US today? https://audioboom.com/posts/8156024 49 How big is partner marketing in the US today? 1 3134 false full Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.]]> Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades. Mon, 12 Sep 2022 10:50:48 +0000 tag:audioboom.com,2022-09-12:/posts/8156024 Awin Awin S1 Ep48: How Beagle Button is helping shoppers buy sustainably https://audioboom.com/posts/8132753 48 How Beagle Button is helping shoppers buy sustainably 1 3086 false full We talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate.]]> We talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate. Thu, 04 Aug 2022 07:30:00 +0000 tag:audioboom.com,2022-08-04:/posts/8132753 Awin Awin S1 Ep47: Moonpull brings improved clarity to tracking https://audioboom.com/posts/8106115 47 Moonpull brings improved clarity to tracking 1 2921 false full Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before.]]> Steve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before. Tue, 21 Jun 2022 09:11:09 +0000 tag:audioboom.com,2022-06-21:/posts/8106115 Awin Awin S1 Ep46: Interviews with Urlaubstracker and ufurnish.com https://audioboom.com/posts/8088756 46 Interviews with Urlaubstracker and ufurnish.com 1 1990 false full We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow. ]]> We sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow. Tue, 24 May 2022 09:15:00 +0000 tag:audioboom.com,2022-05-24:/posts/8088756 Awin Awin S1 Ep45: Taking control of personal data with Gener8 https://audioboom.com/posts/8069851 45 Taking control of personal data with Gener8 1 2387 false full On the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it.]]> On the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it. Wed, 20 Apr 2022 14:32:21 +0000 tag:audioboom.com,2022-04-20:/posts/8069851 Awin Awin S1 Ep44: Awin Report 2022 preview - introducing the Power 100 https://audioboom.com/posts/8052198 44 Awin Report 2022 preview - introducing the Power 100 1 2604 false full We preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter.]]> We preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter. Tue, 22 Mar 2022 09:19:20 +0000 tag:audioboom.com,2022-03-22:/posts/8052198 Awin Awin S1 Ep43: How &Charge use partnerships to power EV growth https://audioboom.com/posts/8041073 43 How &Charge use partnerships to power EV growth 1 1556 false full On this week's episode, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform with a unique new spin on the conventional loyalty model that rewards electric vehicle drivers.]]> On this week's episode, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform with a unique new spin on the conventional loyalty model that rewards electric vehicle drivers. Thu, 03 Mar 2022 09:56:11 +0000 tag:audioboom.com,2022-03-03:/posts/8041073 Awin Awin S1 Ep42: LTK and the Creator Economy https://audioboom.com/posts/8025376 42 LTK and the Creator Economy 1 1696 false full On this week's episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.]]> On this week's episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising. Fri, 04 Feb 2022 11:11:42 +0000 tag:audioboom.com,2022-02-04:/posts/8025376 Awin Awin S1 Ep41: Affiliate industry predictions for 2022 https://audioboom.com/posts/8015367 41 Affiliate industry predictions for 2022 1 2591 false full A brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon.]]> A brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon. Wed, 19 Jan 2022 10:08:05 +0000 tag:audioboom.com,2022-01-19:/posts/8015367 Awin Awin S1 Ep40: What did we learn from Black Friday 2021? https://audioboom.com/posts/7989601 40 What did we learn from Black Friday 2021? 1 2842 false full In the latest episode of the podcast we look back at performance over the Cyber Weekend and crunch time of numbers to understand how it went for the affiliate industry.]]> In the latest episode of the podcast we look back at performance over the Cyber Weekend and crunch time of numbers to understand how it went for the affiliate industry. Thu, 02 Dec 2021 08:00:00 +0000 tag:audioboom.com,2021-12-02:/posts/7989601 Awin Awin S1 Ep39: Singles Day review, Black Friday preview https://audioboom.com/posts/7981496 39 Singles Day review, Black Friday preview 1 2335 false full November's peak shopping period has begun, so we're talking about the early results from China's Singles' Day and looking ahead to Black Friday towards the end of the month.]]> November's peak shopping period has begun, so we're talking about the early results from China's Singles' Day and looking ahead to Black Friday towards the end of the month. Wed, 17 Nov 2021 08:09:00 +0000 tag:audioboom.com,2021-11-17:/posts/7981496 Awin Awin S1 Ep38: What does BT’s new digital strategy mean for its affiliates? https://audioboom.com/posts/7972279 38 What does BT’s new digital strategy mean for its affiliates? 1 1065 false full On the latest episode of the podcast we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.]]> On the latest episode of the podcast we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift. Wed, 03 Nov 2021 08:00:00 +0000 tag:audioboom.com,2021-11-02:/posts/7972279 Awin Awin S1 Ep37: A chat about tracking https://audioboom.com/posts/7964617 37 A chat about tracking 1 1549 false full Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.]]> Awin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing. Thu, 21 Oct 2021 06:00:00 +0000 tag:audioboom.com,2021-10-21:/posts/7964617 Awin Awin S1 Ep36: How are tech partners transforming the affiliate channel? https://audioboom.com/posts/7946875 36 How are tech partners transforming the affiliate channel? 1 2041 false full This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.]]> This week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel. Thu, 23 Sep 2021 07:45:00 +0000 tag:audioboom.com,2021-09-22:/posts/7946875 Awin Awin S1 Ep35: How app tracking took Very’s affiliate programme to the next level https://audioboom.com/posts/7937128 35 How app tracking took Very’s affiliate programme to the next level 1 1554 false full We speak to online retailer Very and find out why implementing app tracking has unlocked completely new revenue streams for their business.]]> We speak to online retailer Very and find out why implementing app tracking has unlocked completely new revenue streams for their business. Tue, 07 Sep 2021 12:24:32 +0000 tag:audioboom.com,2021-09-07:/posts/7937128 Awin Awin S1 Ep34: What new partner types are embracing the affiliate channel today? https://audioboom.com/posts/7926046 34 What new partner types are embracing the affiliate channel today? 1 2452 false full On the latest episode of Awin Talks we find out what the latest partner trends are on our global platform. ]]> On the latest episode of Awin Talks we find out what the latest partner trends are on our global platform. Wed, 18 Aug 2021 10:54:18 +0000 tag:audioboom.com,2021-08-18:/posts/7926046 Awin Awin S1 Ep33: How SYYCO responded to the travel slump https://audioboom.com/posts/7912703 33 How SYYCO responded to the travel slump 1 1829 false full Our latest in-depth interview sees us learn how the travel-focused performance agency SYYCO responded to the industry’s dramatic downturn in fortunes following the pandemic.]]> Our latest in-depth interview sees us learn how the travel-focused performance agency SYYCO responded to the industry’s dramatic downturn in fortunes following the pandemic. Wed, 28 Jul 2021 08:00:00 +0000 tag:audioboom.com,2021-07-28:/posts/7912703 Awin Awin S1 Ep32: Has affiliate broken into the media mainstream? https://audioboom.com/posts/7904092 32 Has affiliate broken into the media mainstream? 1 2730 false full This week on the podcast we discuss the increased prominence that affiliate marketing seems to have for media and magazine publishers.]]> In the latest episode of Awin Talks, Kevin and Rob discuss the increasing prominence that affiliate marketing is earning in the world of media houses and magazine publishers. With high profile references to the industry in an interview with WIRED UK on one podcast, and recognition of its pivotal role in the planned IPO of BuzzFeed on another, is the channel finally breaking through to the media mainstream? Tue, 13 Jul 2021 09:37:08 +0000 tag:audioboom.com,2021-07-13:/posts/7904092 Awin Awin S1 Ep31: Spotlight on Samsung and UpSellit’s innovative partnership https://audioboom.com/posts/7895234 31 Spotlight on Samsung and UpSellit’s innovative partnership 1 1868 false full In a special in-depth interview, Rob speaks to Samsung about how Awin has helped them nimbly access the cutting-edge technical solutions offered by UpSellit.]]> In a special in-depth interview, Rob speaks to Samsung about how Awin has helped them nimbly access the cutting-edge technical solutions offered by UpSellit. Tue, 29 Jun 2021 07:50:00 +0000 tag:audioboom.com,2021-06-29:/posts/7895234 Awin Awin S1 Ep30: Interview with Lee-Ann Johnstone, Founder of AffiliateInsider https://audioboom.com/posts/7878768 30 Interview with Lee-Ann Johnstone, Founder of AffiliateInsider 1 3011 false full We speak to the award-winning marketer, Forbes contributing writer, and AffiliateInsider founder, Lee-Ann Johnstone, about the current state of the affiliate industry and its prospects for the future.]]> We speak to the award-winning marketer, Forbes contributing writer, and AffiliateInsider founder, Lee-Ann Johnstone, about the current state of the affiliate industry and its prospects for the future. Wed, 02 Jun 2021 08:00:00 +0000 tag:audioboom.com,2021-06-02:/posts/7878768 Awin Awin S1 Ep29: How Tastecard pivoted their business during lockdown https://audioboom.com/posts/7835304 29 How Tastecard pivoted their business during lockdown 1 2504 false full In this month’s episode Kevin is joined by Joelle and Jess who discuss the recent voucher code report from  Uniqodo and research from  Brandwatch that uncovers consumer retail trends for 2021. There’s also time to cover the  IAB’s affiliate marketing study and some of the top level findings. Guest interview this month is Alister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how the business  pivoted to a publisher model during the extended lockdowns. Finally that theme of pivoting through partnerships is explored by the team as they explore one of the key themes of this year’s Awin Report. ]]> Thu, 01 Apr 2021 10:21:09 +0000 tag:audioboom.com,2021-04-01:/posts/7835304 Awin Awin S1 Ep28: Exclusive preview of the Awin Report 2021 https://audioboom.com/posts/7800830 28 Exclusive preview of the Awin Report 2021 1 2447 false full Join Awin Talks co-hosts Rob and Kevin on this month’s episode to hear more about what the brand new edition of the forthcoming Awin Report 2021 will include. The Awin Report is our annual look at the state of the global performance and partner marketing industry and, given the last 12 months, the new publication has a lot of ground to cover. ]]> Tue, 16 Feb 2021 08:00:00 +0000 tag:audioboom.com,2021-02-16:/posts/7800830 Awin Awin S1 Ep27: 2020 in review and hopes & fears for 2021 https://audioboom.com/posts/7756014 27 2020 in review and hopes & fears for 2021 1 2551 false full As the end of 2020 nears, the Awin Talks team discuss their highlights from the year, and we hear from a selection of affiliate industry figures about their hopes and fears for the channel in 2021.]]> As the end of 2020 nears, the Awin Talks team discuss their highlights from the year, and we hear from a selection of affiliate industry figures about their hopes and fears for the channel in 2021. Tue, 22 Dec 2020 10:00:00 +0000 tag:audioboom.com,2020-12-21:/posts/7756014 Awin Awin S1 Ep26: Black Friday 2020 review https://audioboom.com/posts/7745304 26 Black Friday 2020 review 1 3275 false full Kevin, Rob and Joelle discuss the main takeaways from another record-breaking Cyber Weekend, and Button’s Michael Jaconi joins us to talk US digital trends]]> Kevin, Rob and Joelle discuss the main takeaways from another record-breaking Cyber Weekend, and Button’s Michael Jaconi joins us to talk US digital trends. Mon, 07 Dec 2020 13:39:02 +0000 tag:audioboom.com,2020-12-07:/posts/7745304 Awin Awin S1 Ep25: Commission Factory acquisition and APAC trends with Zane McIntyre https://audioboom.com/posts/7714535 25 Commission Factory acquisition and APAC trends with Zane McIntyre 1 3220 false full Commission Factory CEO Zane McIntyre discusses Awin’s acquisition of the leading Australian affiliate network and APAC trends to look out for in 2021.]]> Mon, 26 Oct 2020 14:47:33 +0000 tag:audioboom.com,2020-10-26:/posts/7714535 Awin Awin S1 Ep24: Ad disclosure discussion with Hashtag Ad Consulting https://audioboom.com/posts/7664737 24 Ad disclosure discussion with Hashtag Ad Consulting 1 2624 false full We speak to online ad regulation expert Rupa Shah to find out what affiliates need to know about online disclosure.]]> We speak to online ad regulation expert Rupa Shah to find out what affiliates need to know about online disclosure. Mon, 24 Aug 2020 07:55:00 +0000 tag:audioboom.com,2020-08-23:/posts/7664737 Awin Awin S1 Ep23: Interview with the 2018 Apprentice winner, and Meet the Market visits Spain https://audioboom.com/posts/7642710 23 Interview with the 2018 Apprentice winner, and Meet the Market visits Spain 1 2222 false full We speak to Sian Gabbidon about launching her own fashion brand and using Awin Access to support its online growth.]]> We speak to Sian Gabbidon about launching her own fashion brand and using Awin Access to support its online growth. Tue, 28 Jul 2020 08:34:26 +0000 tag:audioboom.com,2020-07-28:/posts/7642710 Awin Awin S1 Ep22: ISBA’s Programmatic Transparency Study interview, and Australia affiliate market profile https://audioboom.com/posts/7619848 22 ISBA’s Programmatic Transparency Study interview, and Australia affiliate market profile 1 4620 false full On this month’s podcast episode we interview key figures at the trade body ISBA about their recent research on the programmatic sector, and we also find out more about how affiliate marketing works Down Under.]]> On this month’s podcast episode we interview key figures at the trade body ISBA about their recent research on the programmatic sector, and we also find out more about how affiliate marketing works Down Under. Tue, 30 Jun 2020 14:37:03 +0000 tag:audioboom.com,2020-06-30:/posts/7619848 Awin Awin S1 Ep21: Interviews with Sri Sharma at Increasingly and Chris Giddins at Uniqodo https://audioboom.com/posts/7586105 21 Interviews with Sri Sharma at Increasingly and Chris Giddins at Uniqodo 1 3659 false full Our latest episode of Awin Talks features interviews with the CEOs from two of the leading technology solutions in the affiliate industry, Increasingly and Uniqodo.]]> This month we were delighted to welcome two founders and CEOs who both have extensive histories in the affiliate industry and who have both developed innovative ecommerce solutions that are changing the way brands sell their products online. Tue, 19 May 2020 13:52:07 +0000 tag:audioboom.com,2020-05-19:/posts/7586105 Awin Awin S1 Ep20: Coronavirus and its Impact on The Affiliate Industry, Awin Access Discussion, and an Interview with Furloughed Foodies https://audioboom.com/posts/7568142 20 Coronavirus and its Impact on The Affiliate Industry, Awin Access Discussion, and an Interview with Furloughed Foodies 1 3107 false full The global lockdown has had a profound influence upon how people are shopping, accelerating the adoption of ecommerce, and introducing huge swathes of new users to online consumer options.
 
At Awin we’ve been tracking some substantial changes across specific sectors and verticals in the last month and Craig interviews our Client Partner Team to find out more about these on this month’s episode. Joelle Hillman and Alex Parmar-Yee join him to reveal some of the top trends and what they tell us about changing consumer habits.
 
Kevin then speaks to Awin’s Global Operations Director, Peter Jack, to quiz him on Awin’s newAccess initiative. Access was launched initially in the UK at the start of the year as a means of providing smaller businesses and entrepreneurs with a low-cost, low hurdle means of starting an affiliate programme. 
 
In the wake of the pandemic and recognising that small businesses were particularly exposed during the lockdown, Awin made the decision to scrap set-up fees for the service and make it even easier for businesses to embrace affiliate marketing.
 
With the facility soon being rolled out into our DACH and Benelux markets too, this has the potential to provide invaluable support to smaller businesses across Europe at a time of great difficulty.
 
Finally, Rob spoke to Chloe Hall, usually RevLifter’s Marketing Manager, but currently throwing her efforts into the new initiative Furloughed Foodies London. The organisation’s aim is to provide a means of furloughed workers in the UK supporting hospital workers with homecooked food during a time when many of them don’t have the time or energy to feed themselves properly. It’s a great initiative and one that is helping fuel key workers in their fight against the coronavirus.
 
In addition to all that Rob, Kevin and Craig discussed the implications of Amazon’s latest changesto its own affiliate programme* and also highlighted some of the great insights and content that currently features on the Awin coronavirus hub.
 
*A link to the record of Amazon’s changes to its affiliate commissions, as mentioned on the podcast,  is available here: https://geniuslink.com/blog/amazon-com-affiliate-commission-rates-a-historical-guide/
]]> This month Awin Talks takes a closer look at some of the key ecommerce and affiliate trends that we’ve been tracking in light of the COVID-19 pandemic. In addition, we take a closer look at the Awin Access initiative for SMEs and start-ups, and interview Chloe Hall from the crisis initiative Furloughed Foodies. Tue, 28 Apr 2020 09:14:49 +0000 tag:audioboom.com,2020-04-28:/posts/7568142 Awin Awin S1 Ep19: Industry Interviews with Miya Knights from Eagle Eye Solutions and Chris Johnson from Smarter Click https://audioboom.com/posts/7533906 19 Industry Interviews with Miya Knights from Eagle Eye Solutions and Chris Johnson from Smarter Click 1 2713 false full With the onset of Covid-19 already causing huge disruption to the high street retail sector and underlining the need for businesses to embrace digital technology, this month’s interview with Miya Knights came at an opportune time. Miya’s role as Head of Industry Insight at Eagle Eye Solutions, a technology platform that helps brands engage customers across multiple channels – both online and offline, meant she was able to offer some incisive insights on the convergence of these two experiences. 
 
It’s a theme that Miya discussed at length in her featured article in this year’s Awin Report and she was able to elaborate on many of the points she made in that editorial during our conversation, as well as speculating about the potential implications that the coronavirus might have on the brick & mortar retail world.
 
Our guest co-host, Luisa Richardson from our UK New Business team, then spoke to Chris Johnson, Operations Director at Smarter Click, to discuss his extensive experiences working in the affiliate industry and what the technology solution’s brand new Smarter Codes product can offer its brand partners.   
 
In addition to all that, Kevin, Rob and Luisa discuss the impact that coronavirus has already had on some of the consumer trends that Awin’s platform has been tracking in recent weeks.
 
And, in conjunction with a recent Awin Thoughts piece published by the team, they also discuss the importance of trust and transparency in the affiliate world at a time when an overabundance of information has led the World Health Organization to label the phenomenon an ‘infodemic’ and something that has made battling the coronavirus that much more difficult.
]]> On this month’s episode of Awin Talks we feature in-depth interviews with Miya Knights, Head of Industry Insights at Eagle Eye Solutions, and also Chris Johnson, Operations Director at Smarter Click. Wed, 18 Mar 2020 10:28:28 +0000 tag:audioboom.com,2020-03-18:/posts/7533906 Awin Awin S1 Ep18: Referral Marketing with Soreto, Awin Report 2020 Launch and Bounceless Tracking Discussion https://audioboom.com/posts/7506777 18 Referral Marketing with Soreto, Awin Report 2020 Launch and Bounceless Tracking Discussion 1 3060 false full On the February episode of Awin Talks we speak to Ricki Jones, Chief Commercial Officer at referral marketing solution Soreto, an Awin affiliate.]]> Referral marketing capitalises on the popularity of social platforms for sharing recommendations with your friends and family. Awin Talks host Rob Davinson chats to Ricki to discuss the power of ‘word of mouth’ marketing and how Soreto are helping advertisers turn their customers into online brand ambassadors. Co-host Kevin Edwards then speaks to Awin’s Product Marketing Manager, Ed Chaput, for a product update and learns more about the network’s latest tracking release, Bounceless Tracking. The launch of Awin’s new tracking solution featured prominently in our affiliate predictions whitepaper this year. Read our Senior Product Manager, Stephen Short’s, prediction below which provides context behind the development, and explains how the browser updates that initiated it may impact digital advertising in the future. Rob and Kevin discuss their respective speaking slots at Affiliate Summit West conference in Las Vegas and the contents of this year’s newly-launched Awin Report. Mon, 17 Feb 2020 11:29:20 +0000 tag:audioboom.com,2020-02-17:/posts/7506777 Awin Awin S1 Ep17: Peak Season in The Travel Sector and Discussing The New Publisher Board https://audioboom.com/posts/7480967 17 Peak Season in The Travel Sector and Discussing The New Publisher Board 1 3387 false full The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures.
 
First up, Rob Davinson, Awin's Content Analyst, discusses the state of the travel sector in the affiliate channel with Colin Carter, Director of the travel site Weather2Travel, and also Maria Chatterton-White of the tours and activities specialist, Viator. We get the respective views of a publisher and an advertiser working in the travel sector on some of the challenges they face in today’s climate, and what particular nuances of the travel sector can play out in the affiliate industry.
 
Kevin Edwards, Awin's Strategy Director, then speaks to Kate Knight, attending in her capacity as a representative of the newly-formed Publisher Board in the UK. The Publisher Board is a new working group of affiliates representing a variety of different websites in the UK that have come together to advocate for improving standards in the channel and building partnerships. Kate discusses the Board’s recently released Best Practice Guidelines for Advertisers, their aims as a working body and how they hope to achieve progress on some of the long-standing issues that affiliates have faced operating in the digital industry.
 
This month’s episode also looks forward to the imminent release of the brand new Awin Report 2020 at Affiliate Summit West. You can find out more about Awin’s presence at the annual industry conference in Las Vegas and the various talks we’ll be giving here.  If you can’t make it, then you’ll be able to view a digital interactive copy of the Awin Report on January 29th on the Market Insights section of the website.
]]> The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures. Fri, 17 Jan 2020 09:58:23 +0000 tag:audioboom.com,2020-01-17:/posts/7480967 Awin Awin S1 Ep16: Student Beans Interview, Black Friday Insights and 2019 Highlights https://audioboom.com/posts/7446308 16 Student Beans Interview, Black Friday Insights and 2019 Highlights 1 2688 false full This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Jamie also discussed his recent foray into public speaking and how that went at the recent PI LIVE conference in London.

Kevin and Rob discuss the recent performance Awin witnessed over the course of Black Friday and the wider Cyber Week, and Kevin hears from a selection of colleagues about their highlights from the last 12 months.

Rob then puts Kevin and Craig’s industry knowledge to the test with the annual Christmas podcast quiz, with Craig keen to defend his crown...]]> This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Mon, 09 Dec 2019 10:29:55 +0000 tag:audioboom.com,2019-12-09:/posts/7446308 Awin Awin S1 Ep15: Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley https://audioboom.com/posts/7424524 15 Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley 1 2788 false full This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.

Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.

Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.

Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.

]]> This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them. Thu, 14 Nov 2019 15:27:34 +0000 tag:audioboom.com,2019-11-14:/posts/7424524 Awin Awin S1 Ep14: Commission Factory Announcement and a Closer Look at The US Industry https://audioboom.com/posts/7386996 14 Commission Factory Announcement and a Closer Look at The US Industry 1 2705 false full Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market.

From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode.

And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.]]> Fri, 04 Oct 2019 08:00:00 +0000 tag:audioboom.com,2019-10-04:/posts/7386996 Awin Awin S1 Ep13: Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes https://audioboom.com/posts/7354721 13 Advertiser and Affiliate Marketing Insights from ISBA, Two Hot Publisher Partners Picks and Awin Asks for Your Votes 1 2949 false full Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience.
Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices’ and why she’d love to share her thoughts with the wider PILive community in October.
For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here.

Lastly we cover off a couple of topics in the news, the release of the US’s groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programmes.
]]> Thu, 29 Aug 2019 13:49:48 +0000 tag:audioboom.com,2019-08-29:/posts/7354721 Awin Awin S1 Ep12: How SingleView is Proving The Value of Affiliate Marketing https://audioboom.com/posts/7335715 12 How SingleView is Proving The Value of Affiliate Marketing 1 2519 false full This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here.
 
Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discuss how Awin is investing in business intelligence and how it’s being used to optimise affiliate campaigns and expedite additional insights as well as uncover the impact of more macro topics such as Safari’s ITP updates.
 
Finally we touch on the recent GDPR and Facebook ruling from Germany that could be instrumental in defining the data controller/processor relationship.
]]> Wed, 07 Aug 2019 10:58:40 +0000 tag:audioboom.com,2019-08-07:/posts/7335715 Awin Awin S1 Ep11: ThinkTank US & UK Conference Highlights https://audioboom.com/posts/7305363 11 ThinkTank US & UK Conference Highlights 1 2278 false full This month the podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK. Every year, Awin hosts its own industry events where its partners can come together to meet, network and learn more about the current trends within the affiliate industry. It’s a hugely valuable opportunity for businesses of every shape and size and both events had packed agendas, filled with content from a host of speakers.
 
In Chicago Rob appeared on stage to interview a trio of contributors to this year’s Awin Report to hear more about their thoughts on the state of digital marketing and the affiliate channel. 
 
Tijs van Santen, CRO at Button, discussed the evolution of mobile and the profound influence that is having upon ecommerce right now. Kim Westwood, MD of Shopping Links, explained how influencer marketing is becoming increasingly professionalised and how it has been adopted by the affiliate channel to great effect. And Gary Kibel, attorney and partner of Davis & Gilbert LLP, provided an informative and illuminating summary of what the California Consumer Privacy Act consists of and how it differs to Europe’s GDPR.
 
We then hear an excerpt from the UK conference in London where the Awin board and its UK Country Manager, Ian Charlesworth, are quizzed by Lisa Hammond, Awin’s Marketing Director, about the state of affiliate marketing and Awin’s position within it.
]]> Tue, 02 Jul 2019 10:30:06 +0000 tag:audioboom.com,2019-07-02:/posts/7305363 Awin Awin S1 Ep10: Turn The Talk Discussion and Meet The Industry Rising Star https://audioboom.com/posts/7268761 10 Turn The Talk Discussion and Meet The Industry Rising Star 1 1959 false full This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way.
 
Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. Turn the Talk is focused on empowering people and improving the diversity of voices from across the performance industry. Sophie has been instrumental in promoting the initiative and she explains why it’s such an important subject, what they’ve achieved so far, and the initiative’s plans for the future.   
 
Finally, Craig hosts another round of Publisher Picks, asking Clem to highlight two new publishers on the network for listeners to make a note of.
]]> Wed, 22 May 2019 23:18:26 +0000 tag:audioboom.com,2019-05-22:/posts/7268761 Awin Awin S1 Ep9: Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert https://audioboom.com/posts/7233670 9 Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert 1 2703 false full This month, Rob and Craig co-host the Awin Talks podcast with Carina Toledo, Awin’s Influencer Partnerships Manager and find out more about the state of influencer marketing in the affiliate channel. Carina also participates in our very first Publisher Picks segment, highlighting two publishers on the network to make a note of, and how brands can collaborate with them.

Dawn Quigg, Awin’s UK Client Services Director then takes on interviewing duties for us this month and has the pleasure of speaking to Rachel Said, Head of Affiliates at Genie Goals, a UK performance marketing agency. Rachel has worked within the industry for many years, building up a wealth of experience in advertiser, network and now agency roles. Dawn asks Rachel about what she’s learnt from those varying perspectives, how the affiliate industry has changed during the time she’s worked in it and what she envisages it looking like in the future.

]]> Mon, 15 Apr 2019 10:48:24 +0000 tag:audioboom.com,2019-04-15:/posts/7233670 Awin Awin S1 Ep8: Awin Report 2019 Launch & Interviews https://audioboom.com/posts/7218393 8 Awin Report 2019 Launch & Interviews 1 2023 false full Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors.

Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix.

Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future.

Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns.

You can download a digital interactive copy of The Awin Report 2019 for free here. And, if you’d like to contact us about future subjects to focus on in the Awin Talks podcast please email Kevin, Craig and Rob here.

]]> Mon, 01 Apr 2019 00:12:54 +0000 tag:audioboom.com,2019-04-01:/posts/7218393 Awin Awin S1 Ep7: 2019 affiliate predictions & industry collaboration debate https://audioboom.com/posts/7177846 7 2019 affiliate predictions & industry collaboration debate 1 3288 false full In the brand new episode of Awin Talks, Rob, Kevin and Craig discuss Awin’s recently published predictions whitepaper for 2019 and what the future might entail for the affiliate industry. Kevin then goes on to discuss the nature of industry collaboration amongst competing companies with two prominent figures from the UK; Acceleration Partners’ MD for EMEA, Helen Southgate, and Optimise’s COO, Nathan Salter. Together they debate why cross-industry collaboration is important, how it can help raise universal standards and what these initiatives might look like in practice.  

]]> Mon, 18 Feb 2019 11:49:06 +0000 tag:audioboom.com,2019-02-18:/posts/7177846 Awin Awin S1 Ep6: 2018 reflections, 2019 predictions https://audioboom.com/posts/7122371 6 2018 reflections, 2019 predictions 1 2123 false full As yet another jam-packed year draws to a close, the Awin talks Podcast series returns. The team discuss their highlights from the industry in 2018. 

They also review how the peak Black Friday period went from Awin’s perspective and speculate as to what 2019 might bring for the affiliate channel.

Rob Davinson Awin’s Content Analyst will also host a special end-of-year festive contest, pitting Craig Foster, Data Analyst and Kevin Edwards, Global Client Strategy Director against each other to find out who will be the inaugural winner of the Awin Talks Christmas Quiz.

]]> Wed, 19 Dec 2018 15:47:55 +0000 tag:audioboom.com,2018-12-19:/posts/7122371 Awin Awin S1 Ep5: Golden Quarter Special – Black Friday, Singles’ Day & Click Frenzy https://audioboom.com/posts/7064923 5 Golden Quarter Special – Black Friday, Singles’ Day & Click Frenzy 1 2528 false full It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews Grant Arnott from the website Click Frenzy in Australia, and Craig chats with Andy Mulcahy at IMRG about the evolution of Black Friday.

]]> Mon, 29 Oct 2018 16:15:08 +0000 tag:audioboom.com,2018-10-29:/posts/7064923 Awin Awin S1 Ep4: US data law discussion with Gary Kibel, worldwide ad spend figures and gaming reviews on TripAdvisor and Amazon https://audioboom.com/posts/7018886 4 US data law discussion with Gary Kibel, worldwide ad spend figures and gaming reviews on TripAdvisor and Amazon 1 2352 false full In episode four of Awin Talks Kevin interviews US digital media attorney Gary Kibel to find out more about data privacy laws there and how they may affect online businesses. The team also discuss the case of the Italian man recently jailed for selling fraudulent reviews on TripAdvisor, as well as the news that some Amazon employees have been bribed to delete negative product reviews. And Craig quizzes Rob and Kev on their knowledge of current worldwide ad spend figures that have been recently published by eMarketer.

]]> Mon, 24 Sep 2018 14:07:38 +0000 tag:audioboom.com,2018-09-24:/posts/7018886 Awin Awin S1 Ep3: Interview with Matt Wood, GDPR update, Snapchat stunts Facebook’s teenage growth https://audioboom.com/posts/6991118 3 Interview with Matt Wood, GDPR update, Snapchat stunts Facebook’s teenage growth 1 2350 false full This month Rob interviews UK affiliate industry veteran Matt Wood. Matt’s played a pivotal role in the development of the UK affiliate scene thanks to prominent roles on both a publisher and agency side. More recently he’s founded the industry news website PerformanceIN as well as encouraging peers to meet and learn from each other through various conferences and award ceremonies that have become hugely important calendar events. Matt shares his thoughts on the current state of affiliate marketing and where he thinks its heading next.  Rob and Kev also discuss the latest insights to be learnt from the impact of GDPR’s launch and how Snapchat are making significant inroads into Facebook’s domination of younger audiences and the importance of advertising disclosure for influencers when working with brands.

]]> Fri, 31 Aug 2018 15:18:22 +0000 tag:audioboom.com,2018-08-31:/posts/6991118 Awin Awin S1 Ep2: Globalisation panel discussion, ITP tracking update and new voucher attribution tool https://audioboom.com/posts/6937473 2 Globalisation panel discussion, ITP tracking update and new voucher attribution tool 1 3608 false full In this month's episode of Awin Talks, Rob interviews a panel of Awin colleagues with extensive experience of global markets and discusses some of the local nuances you need to be mindful of when launching an affiliate programme abroad. Ed Chaput, Awin's new Global Product Marketing Manager also pops in to provide more detail on the launch of Awin's voucher attribution tool and the potential impact of Apple's Intelligent Tracking Prevention update to Safari. And Craig and Kevin join Rob for a chat about all the latest industry news.

]]> Wed, 18 Jul 2018 16:26:04 +0000 tag:audioboom.com,2018-07-18:/posts/6937473 Awin Awin S1 Ep1: Adam Ross interview, new GDPR whitepaper and Awin Report 2017/18 launched https://audioboom.com/posts/6879932 1 Adam Ross interview, new GDPR whitepaper and Awin Report 2017/18 launched 1 3147 false full The debut episode of the global edition of the Awin Talks podcast features an interview with Awin’s Chief Operating Officer, Adam Ross, in which he shares how he originally became involved in the affiliate industry, what role networks can play in developing the channel and what the future holds for Awin as a global network. Rob, Craig and Kevin also discuss the new Awin GDPR whitepaper, the recently-launched new version of the Awin Report for 2018 and a host of other news and subjects that have caught the eye in the affiliate and digital world.

]]> Fri, 01 Jun 2018 09:42:45 +0000 tag:audioboom.com,2018-06-01:/posts/6879932 Awin Awin