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<a class="text-decoration-none" href="/posts/7087569-season-tickets-memberships-with-scott-gormal-aberdeen"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33920025/75x75/c 75w, https://audioboom.com/i/33920025/150x150/c 150w, https://audioboom.com/i/33920025/300x300/c 300w, https://audioboom.com/i/33920025/600x600/c 600w, https://audioboom.com/i/33920025/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #c4c1e2; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33920025/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep10: Season Tickets &amp; Memberships with Scott Gormal (Aberdeen)
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Scott Gormal, Marketing Manager at Aberdeen joined hosts Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) to chat about Season Tickets and Memberships.

A lot of clubs rely on the revenue from season tickets every year and Scott talked us through some of the things that happen at Aberdeen. He also took us through their membership offering and we discussed what clubs at ...
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45m
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<span><span class="js-time" data-epochtime="1542299996" data-format="short_date">Nov 15, 2018</span></span>
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45m
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<a class="text-decoration-none" href="/posts/7069807-club-retail-with-steven-dow-football-nation-steven-romeo-scottish-fa"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/33828102/75x75/c 75w, https://audioboom.com/i/33828102/150x150/c 150w, https://audioboom.com/i/33828102/300x300/c 300w, https://audioboom.com/i/33828102/600x600/c 600w, https://audioboom.com/i/33828102/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #2a2c3e; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33828102/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep9: Club Retail with Steven Dow (Football Nation) &amp; Steven Romeo (Scottish FA)
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Hosts Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) were joined by Steven Dow from Football Nation and Six Yard Box and Steven Romeo, Head of Retail at the Scottish FA to discuss club retail options.

Both guests have years and years of football retail experience with Steven Dow&#39;s Football Nation supplying plenty of clubs across Scotland with team wear. On the podcas...
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54m
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<span><span class="js-time" data-epochtime="1541093641" data-format="short_date">Nov 01, 2018</span></span>
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54m
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<a class="text-decoration-none" href="/posts/7051083-working-with-sponsors-with-lawrence-broadie-electrify-pr"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33730205/75x75/c 75w, https://audioboom.com/i/33730205/150x150/c 150w, https://audioboom.com/i/33730205/300x300/c 300w, https://audioboom.com/i/33730205/600x600/c 600w, https://audioboom.com/i/33730205/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #aecc78; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33730205/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep8: Working with Sponsors with Lawrence Broadie (Electrify PR)
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Lawrence Broadie from Electrify PR joined hosts Michael and Chris to chat about working with sponsors. Lawrence has plenty of experience club side and sponsorship activation. In this podcast we hear from Lawrence on how to help attract sponsors and how to maximise the relationship as much as possible.
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1hr
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<span><span class="js-time" data-epochtime="1539879725" data-format="short_date">Oct 18, 2018</span></span>
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1hr
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<a class="text-decoration-none" href="/posts/7033155-lower-non-league-social-media-with-michael-park-bsc-glasgow"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33633392/75x75/c 75w, https://audioboom.com/i/33633392/150x150/c 150w, https://audioboom.com/i/33633392/300x300/c 300w, https://audioboom.com/i/33633392/600x600/c 600w, https://audioboom.com/i/33633392/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #c7c8ca; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33633392/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep7: Lower &amp; Non-League Social Media with Michael Park (BSC Glasgow)
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Michael Park from BSC Glasgow and the Geosonic Lowland League joined hosts Michael Bochel and Chris Samson to discuss all things social media in the lower and non-leagues as well as from a league perspective.

Michael takes us through a typical day and week as well as telling us about the many challenges he faces on a regular basis. Many of which we are sure that resonates with some of our list...
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1hr 2m
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<span><span class="js-time" data-epochtime="1538669873" data-format="short_date">Oct 04, 2018</span></span>
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1hr 2m
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<a class="text-decoration-none" href="/posts/7015123-the-scottish-cup-with-jack-evans-scottish-fa"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33538049/75x75/c 75w, https://audioboom.com/i/33538049/150x150/c 150w, https://audioboom.com/i/33538049/300x300/c 300w, https://audioboom.com/i/33538049/600x600/c 600w, https://audioboom.com/i/33538049/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #4a5871; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33538049/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep6: The Scottish Cup with Jack Evans (Scottish FA)
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Ahead of the First Round of the 2018-19 William Hill Scottish Cup season, the Scottish FA&#39;s Jack Evans joined regular hosts Michael Bochel and Chris Samson to discuss what goes on behind the scenes of the Scottish Cup from a brand and marketing point of view.

Jack with a little input from Michael told us about the thought process behind the current campaign, what the plans are from a social an...
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44m
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<span><span class="js-time" data-epochtime="1537460862" data-format="short_date">Sep 20, 2018</span></span>
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44m
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<a class="text-decoration-none" href="/posts/6998070-fan-experience-with-mark-bradley-fan-experience-company"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33448581/75x75/c 75w, https://audioboom.com/i/33448581/150x150/c 150w, https://audioboom.com/i/33448581/300x300/c 300w, https://audioboom.com/i/33448581/600x600/c 600w, https://audioboom.com/i/33448581/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #362d2a; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33448581/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep5: Fan Experience with Mark Bradley (Fan Experience Company)
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Michael &amp; Chris were joined by Mark Bradley from the Fan Experience Company to discuss all things fan experience. There was lots to discuss with Mark providing plenty of ideas and insight to what clubs can be doing particularly on a budget.
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59m
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<span><span class="js-time" data-epochtime="1536258159" data-format="short_date">Sep 06, 2018</span></span>
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59m
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<a class="text-decoration-none" href="/posts/6982321-online-paid-advertising-with-robin-richmond"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33362574/75x75/c 75w, https://audioboom.com/i/33362574/150x150/c 150w, https://audioboom.com/i/33362574/300x300/c 300w, https://audioboom.com/i/33362574/600x600/c 600w, https://audioboom.com/i/33362574/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #666eaf; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33362574/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep4: Online Paid Advertising with Robin Richmond
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Robin Richmond (8 Million Stories) joined Michael Bochel (Scottish FA) and Chris Samson (Sports Marketing Scotland) to discuss online paid advertising options for clubs.

This podcast covers a number of different advertising platforms with more detailed discussion on Facebook and Google. The guys talk about quick wins and common mistakes while also considering budgets and creative.

Show record...
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1hr 10m
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<span><span class="js-time" data-epochtime="1535044681" data-format="short_date">Aug 23, 2018</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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1hr 10m
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<a class="text-decoration-none" href="/posts/6964702-pr-and-media-with-george-francis-partick-thistle"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33268528/75x75/c 75w, https://audioboom.com/i/33268528/150x150/c 150w, https://audioboom.com/i/33268528/300x300/c 300w, https://audioboom.com/i/33268528/600x600/c 600w, https://audioboom.com/i/33268528/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #575a34; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33268528/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep3: PR and Media with George Francis (Partick Thistle)
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
For show three, the Scottish FA&#39;s Scottish Football Marketing Podcast covered PR and Media with George Francis, Communications and Media Manager at Partick Thistle.

This is a bumper show, as George covered in great detail building relationships with the media, working with players, Kingsley, being a community club and much much more.

Show recorded July 2018.
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1hr 14m
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<span><span class="js-time" data-epochtime="1533835707" data-format="short_date">Aug 09, 2018</span></span>
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1hr 14m
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<a class="text-decoration-none" href="/posts/6947361-managing-volunteers-with-colin-millar-hibernian"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33173711/75x75/c 75w, https://audioboom.com/i/33173711/150x150/c 150w, https://audioboom.com/i/33173711/300x300/c 300w, https://audioboom.com/i/33173711/600x600/c 600w, https://audioboom.com/i/33173711/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #494e40; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33173711/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep2: Managing Volunteers with Colin Millar (Hibernian)
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
For show two of the Scottish Football Marketing Podcast from the Scottish FA we were joined by Colin Millar from Hibernian. We discussed all things volunteering at Hibs including how the core team of volunteers help the club on matchdays. We also learned a lot about Colin&#39;s role at the club and what happens behind the scenes at Easter Road.
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52m
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<span><span class="js-time" data-epochtime="1532633136" data-format="short_date">Jul 26, 2018</span></span>
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52m
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<a class="text-decoration-none" href="/posts/6930376-show-one-research-and-insights-with-nicky-taylor"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/33268625/75x75/c 75w, https://audioboom.com/i/33268625/150x150/c 150w, https://audioboom.com/i/33268625/300x300/c 300w, https://audioboom.com/i/33268625/600x600/c 600w, https://audioboom.com/i/33268625/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dcdddb; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/33268625/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
S1 Ep1: Show One - Research and Insights with Nicky Taylor
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
For our first ever Scottish FA Scottish Football Marketing Podcast we sat down with Nicky Taylor from research and insights company, Taylor McKenzie to discuss working with research and insights in Scottish football.

Nicky discusses a number of different things clubs could potentially look at doing and let us know what he has been doing with the Scottish FA and SPFL clubs.

Show Links

Scotlan...
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45m
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<span><span class="js-time" data-epochtime="1531414858" data-format="short_date">Jul 12, 2018</span></span>
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45m
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