MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue
On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering
2m Jun 20, 2024
2m
BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation
On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.
28m Jun 19, 2024
28m
MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%
On today's MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie
2m Jun 19, 2024
2m
TripleLift’s Airey Baringer on Embracing Programmatic Innovation
Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding light on how prepared marketers are in the core areas of AI, retail media, addressability and CTV. They explore what vendors and industry groups can do to help advertisers address the findings, as well as what actions advertisers can take to embrace them. 
24m Jun 18, 2024
24m
MadTech Daily: Meta Delays Training AI on User Data in EU; X Pitches Live Basketball to Advertisers
On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers
2m Jun 18, 2024
2m
MadTech Daily: Spotify's In-house Agency; Pinterest Launch Ad Labs
On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Further reading • Mat Broughton on advertising's H1 financials (https://www.exchangewire.com/blog/2024/06/13/advertising-industry-financials-h1-2024/) • Alessandro de Zanche on the MadTech Podcast (https://www.exchangewire.com/ew-podcast/adz...
3m Jun 17, 2024
3m
ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures
They discuss the UN secretary general’s calls to ban fossil fuel ads, Silicon Valley’s uproar over an AI safety bill in California, and TikTok’s attempt to provide reliable and authoritative information in the run-up to the UK general election.
29m Jun 14, 2024
29m
MadTech Daily: Oracle Exits Ad Business; Equativ and Sharethrough to Merge
On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces
2m Jun 14, 2024
2m
Footballco's James Lamon on the Power of Football for Advertisers
Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands? To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvem...
25m Jun 13, 2024
25m
MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%
On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table
3m Jun 13, 2024
3m
MediaCorp's Raj Parekh on the Power of Branded Content
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at  MediaCorp for a discussion on branded content. On this episode, Raj looks at: • How does branded content compare to traditional advertising? • The importance of trust and engagement, and the value of branded content to audiences • What makes effective branded content • How long-form content competes in a shor...
21m Jun 13, 2024
21m
MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network
On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio Launch
2m Jun 12, 2024
2m
MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads
On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media
3m Jun 11, 2024
3m
MadTech Daily: Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action
On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill
3m Jun 10, 2024
3m
The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting
They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and UK political ads moving away from microtargeting.
39m Jun 07, 2024
39m
MadTech Daily: Nvidia Overtakes Apple; US regulators to Open AI Antitrust Inquiries of Big Tech
On today's MadTech Daily: Nvidia Overtakes Apple; US Regulators to Open AI Antitrust Inquiries of Big Tech; Amazon buys Indian video streaming service MX Player
2m Jun 07, 2024
2m
MadTech Daily: Google’s £13.6bn Lawsuit Goes To Trial; Is Advertising Becoming More Inclusive?
On today's MadTech Daily: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter
2m Jun 06, 2024
2m
MadTech Daily: Unskippable Instagram ads? Ericsson to Close Ad Division
On today's MadTech Daily: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI
3m Jun 05, 2024
3m
MadTech Daily: Broadcasters Trading Ad Airtime for Shares; Google Reduces Scope of AI Overviews
On today’s MadTech Daily: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Platform
2m Jun 04, 2024
2m
MadTech Daily: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers
On today's MadTech Daily: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising
2m Jun 03, 2024
2m
ExchangeWire on PayPal’s Ad Network Plans, Ethics Surrounding OpenAI and TikTok’s Future in the US
They discuss PayPal’s plans to build an ad network, the latest news surrounding OpenAI including a deal with PwC and the introduction of a Safety and Security Committee, as well as TikTok’s future in the US with time Tik-ing away for ByeDance to divest the video platform.
26m May 31, 2024
26m
MadTech Daily: Delivery Companies Struggle; Chinese Court Backs Apple
On today's MadTech Daily, Dot brings you all the latest, including the struggles of the delivery giants Deliveroo, Just Eat Takeaway et al, The Trade Desk ranking premium publishers and China's court backing Apple in a row over app store fees. Further reading • MiQ's Michael Lampard Chisvo on fragmentation in CTV (https://www.exchangewire.com/tradertalk/2024/05/30/miqs-senior-product-manager-o...
3m May 31, 2024
3m
MadTech Daily: PwC Becomes First ChatGPT Reseller; Physical Stores to Continue Reign Over Retail
PwC Becomes First ChatGPT Reseller; US Appeals Court Fast-Tracks TikTok Hearing; Physical Stores to Continue Reign Over Retail
2m May 30, 2024
2m
MadTech Daily: PayPal Becoming an Ad Network? Google Invests in Flipkart
On today's MadTech Daily: PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant Further reading: • Everything is Not an Ad Network by Ciarán O'Kane (https://www.exchangewire.com/blog/2024/04/26/the-madtech-sketch-the-revolut-ad-model-everything-is-not-an-ad-net/) • Aimee Newell-Tarín on Overcoming Bias in AI (https://www.exchangewire.co...
2m May 29, 2024
2m
MadTech Daily: Privacy Sandbox APIs Go Down; Huge Podcast Growth
On today’s Daily: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%
2m May 28, 2024
2m
MadTech Daily: Alibaba Raises $5bn for Share Buybacks; TikTok Job Cuts
2m May 27, 2024
2m
MadTech Daily: Digital Markets Bill passes; News Corp and OpenAI Strike Deal
On today's MadTech Daily: UK parliament passes new Digital Markets, Competition and Consumers Bill (while calling a general election); OpenAI and News Corp strike a content deal; and Nvidia revenue beats even the highest expectations. Read more: • John Still on the uneasy alliance between publishers and advertisers (https://www.exchangewire.com/blog/2024/05/22/deals-with-the-devil-publishings-...
2m May 24, 2024
2m
Kinesso’s Madelin Farrington on Netflix’s New Ad Server, Google’s AI-Enhanced Search and AI vs Journalism
They take a look at Netflix’s new ad server, Google’s latest AI enhancements to its search engine, and Singaporean writers' decision to reject a government plan to train AI on their work.
39m May 23, 2024
39m
MadTech Daily: Google to Run Ads in AI Search; Amazon’s Ad Revenue Closes In On Meta
On today's MadTech Daily, Dot brings you the latest, including: Google plans to run ads in AI Overviews, Amazon's growing revenue closes in on Meta, and TikTok lanuch a new AI tool for brands. • John Still on the uneasy alliance between publishers and advertisers (https://www.exchangewire.com/blog/2024/05/22/deals-with-the-devil-publishings-uneasy-alliance-with-ai/) • James Avery of Kevel on i...
2m May 23, 2024
2m
MadTech Daily: Channel 4 team with Youtube for Paralympics; AI Leaders Agree on Safety Commitments
On today’s Daily; Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on AI Safety Commitments; Coca-Cola Launches Consumer Insights Platform
2m May 22, 2024
2m
MadTech Daily: ByteDance Bounces Back with Chatbot; Mixed Legal Bag for Microsoft
On today’s Daily: ByteDance Owns China's Most Popular AI Chatbot; Canada’s Security Agency Advises Against TikTok Use; Microsoft Dodges UK Antitrust Scrutiny While Facing Potential EU Fine
2m May 21, 2024
2m
MadTech Daily: OpenAI and Reddit Ink Deal; Amazon Boasts Biggest Ad-Supported Streaming Platform
On today’s Daily, Dot discusses OpenAI's Data Deal with Reddit, Sony's stark warning to AI platforms over their IP, and Amazon Prime Video Becoming the US’ biggest ad-supported streaming platform
2m May 20, 2024
2m
The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy
They delve into the UK’s recent exit from recession, new sustainability partnerships in the ad tech landscape and how they could impact the industry, as well as Reddit’s updated content policy.
36m May 17, 2024
36m
MadTech Daily: Netflix Take Ad Tech In-house; Temu Accused of DSA Breach
On today's MadTech Daily, Dot guides you through Netflix's big ad tech play, Temu's possible legal issues in the EU, and Spark Foundry's latest consumer research findings.
3m May 17, 2024
3m
MadTech Daily: Is Search About to Change Forever?; NFL to Touchdown on Netflix
On today’s Daily: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill. Listen to ExchangeWire's latest Podcast Special with Publicis Media's Jane Holding here (https://www.exchangewire.com/ew-podcast/publicis-jane-holding-on-evolving-agency-client-relationships-in-ad-tech/) .
2m May 16, 2024
2m
Publicis Media's Jane Holding on Evolving Agency & Client Relationships
They delve into the topic of agency/client relationships, exploring how they’re evolving in today’s rapidly changing landscape.
37m May 15, 2024
37m
MadTech Daily: OpenAI Announce GPT-4o, Singapore Writers Oppose National LLM and Uber Buys Foodpanda in Taiwan
On today's MadTech Daily: OpenAI Announces New Model; Singaporean Writers Oppose Gov Plan to Train AI on Their Work, and Uber Buys Delivery Hero's foodpanda for $950m. Read more on ExchangeWire.com (https://www.exchangewire.com/)
2m May 15, 2024
2m
MadTech Daily: Media Group Rallies Against Ad-funded BBC Podcasts; Apple Faces Scrutiny Over Web Eraser
On today's MadTech Daily: 20 Media Groups Sign Open Letter Against BBC Ad-Funded Podcasts; Publishers Raise Concerns Over New Apple Feature; EC Set To Hit Microsoft With New Antitrust Charges. Get your ATS Singapore tickets now at exchangewire.com (https://events.exchangewire.com/ATSSingapore2024) .
2m May 14, 2024
2m
MadTech Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing
On today’s Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy. Read more on ExchangeWire.com (https://www.exchangewire.com/)
2m May 13, 2024
2m
The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend
Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart to discuss the latest news in the worlds of media and marketing.
32m May 10, 2024
32m
MadTech Daily: ITV Takes Revenue Hit; TikTok to Label AI-Generated Content
On today's Digest: ITV takes a revenue hit, TikTok launch labelling system for AI generated content and Amazon has announced plans for a three-story robo-factory in the UK. Tickets are still available for ATS Singapore, taking place on July 3rd at Marina Bay Sands Expo Centre - check out the details here. (https://events.exchangewire.com/ATSSingapore2024)
2m May 10, 2024
2m
Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment
John and Ryan delve into a sports-inspired conversation, expanding on how brands can successfully harness sports in their marketing efforts and how brands can take advantage of sports branding partnerships, among others.
22m May 09, 2024
22m
MadTech Daily: TikTok Appeals US Ban; DotDash Does OpenAI Deal
On today's Daily, Dot brings you news of TikTok's battle against the ban; DotDash Meredith's deal with OpenAI and broadcaster RTL posting 2.6% YoY revenue growth. Read more on ExchangeWire.com (https://www.exchangewire.com/)
2m May 09, 2024
2m
MadTech Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector
On today’s Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector; Microsoft Hit with Spanish Startups’ Complaint
2m May 08, 2024
2m
MadTech Daily: Amazon Investing in Singapore, Wayve Receives Massive Investment
On today's MadTech Daily, Dot guides you through the news of Amazon's investment in Singapore, Wayve's record-breaking funding and more cuts at Tesla. Catch all the latest on ExchangeWire.com (https://www.exchangewire.com/) .
2m May 07, 2024
2m
MadTech Daily: iPhone Sales slump; Sony and Apollo to takeover Paramount?
On today's MadTech Daily; iPhone sales take a downturn, Sony and Apollo gear up for Paramount takeover, and Conde Nast launch new video plans.
2m May 06, 2024
2m
Behave's Lea Karam on EU vs Meta, X's CTV Ambitions and TikTok Lite
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group Listen in as they discuss a new investigation into Meta's data collection, X's venture into CTV, and TikTok pulling a rewards feature from their Lite app in the EU. Get all your latest adtech news, views and insights o...
34m May 03, 2024
34m
The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back
On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.
2m May 03, 2024
2m
MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers
On today’s MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales . Check out all the latest news and views on ExchangeWire.com (https://www.exchangewire.com/)
2m May 02, 2024
2m
Swapfiets’ Amanda Gandolpho on Demystifying and Communicating Sustainability, Green Values, and Choosing Sustainable Partners
They discuss sustainable values and marketing, with Amanda expanding on the gap between ’say’ and ‘do’ in sustainability, choosing to work with sustainable partners, and communicating sustainability to consumers.
15m May 01, 2024
15m