MadTech Daily: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth;
On today's MadTech Daily we've got new about the Uk's latest streaming service, Freely, Amazon Ads growth and Google's advertising relationships. Check it all out at ExchangeWire.com (https://www.exchangewire.com/)
2m May 01, 2024
2m
MadTech Daily: OpenAI and FT Strike Licensing Deal; Google Wants Antitrust Case Thrown Out
On today’s MadTech Daily: OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case; Alphabet Reports Q1 Financial Results
2m Apr 30, 2024
2m
The MadTech Daily: Digital Video Ad Spend to Grow 16%; UK Watchdog to Investigate Amazon & Meta
On this episode of the MadTech Daily: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny
2m Apr 29, 2024
2m
MadTech Podcast 300th Episode: TikTok Ban and Google's Cookie Deprecation Delay
They discuss the TikTok ban which has finally been passed through the Senate and Google’s decision to delay third party cookie deprecation for the third time. They also look back at some of the podcast recording highlights from the past few years, since the MadTech podcast began.
44m Apr 26, 2024
44m
The MadTech Daily: TikTok Suspends Rewards App; Meta and Spotify Announce Profits
On today’s MadTech daily podcast: TikTok Suspends Rewards App; Meta and Spotify Announce Profits
2m Apr 26, 2024
2m
Green Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green Regulations
Stephanie expands on how companies can get to grips with measuring their environmental impact, embracing sustainability as a long-term commitment, and the need for systemic change, among other points.
15m Apr 25, 2024
15m
The MadTech Daily: US Senate Passes TikTok Bill; X to Venture Into CTV
On today’s MadTech Daily Podcast: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023
2m Apr 25, 2024
2m
Greenbids’ Jean-Baptiste Pettit and UM Worldwide’s Michael Hanbury-Williams on Overcoming Sustainability Challenges in the Ad Industry
They explore the sustainability challenges faced by the ad industry, and what is being done to address these.
28m Apr 24, 2024
28m
Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity
On this episode of The MadTech Daily: The Cookieless Can is Kicked Once Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan; UK Gov Launches AI Advice Pilot Visit ExchangeWire for all the latest madtech news. (https://www.exchangewire.com/blog/2024/04/24/revolut-explores-monetising-customer-data-amazon-launches-new-grocery-delivery-subscript...
2m Apr 24, 2024
2m
MadTech Daily: Sky and Paramount in Ad Sales Deal; US Presses for TikTok Sale
Welcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI.  Today, we hear about a new ad sales deal, TikTok facing crunch time, and Meta's Llama 3 release.
3m Apr 23, 2024
3m
The MadTech Daily: Netflix To Stop Reporting Subscriber Numbers; X Loses Another Major Ad Partner
Welcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI. The Daily will bring our daily Digest feature to life, delivering all your essential industry news into your podcast feed every morning. On today's episode; Netflix to stop reporting subscriber numbers, X loses another major brand advertiser and TikTok launches Notes amid legal wr...
2m Apr 22, 2024
2m
MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV
They discuss Taylor Swift’s return to TikTok, Microsoft’s decision to test ads in the Windows 11 Start menu, and political ads potentially arriving to UK TV screens ahead of the upcoming election.
29m Apr 19, 2024
29m
The MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer Engagement
They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged.
27m Apr 17, 2024
27m
MadTech Podcast: ExchangeWire on Singapore Retail Sales, AI Charges and Uber Eats New Feed
On this week's episode, ExchangeWire CRO Anne-Marie Sheedy, COO Lindsay Rowntree and CEO Rachel Smith chat the boom in Singapore's retail sales, Google considering charging for AI search and Uber Eats adopting a short-form video feed. 📲Get your ExchangeWire news straight to your phone: https://lnkd.in/eW5kFpA2
36m Apr 12, 2024
36m
The MadTech Podcast Special: Havas’ Laura Kell on How AI is Changing the Face of Advertising
John Still is joined by Laura Kell to explore how AI technologies are changing the worlds of marketing and advertising.
28m Apr 11, 2024
28m
Karta’s Tony Barnes on How AI is Shaping the Music Industry, Video Games Boosting Creativity and the Converge of Music and Gaming
They discuss the open letter signed by 200 musicians against irresponsible AI, how AI is shaping the music industry, the benefits of gaming, as well as the converge of the music and gaming industries.
36m Apr 05, 2024
36m
The MadTech Podcast Special: Geradin Partners' Damien Geradin on the Digital Markets Act (DMA)
In this episode of ExchangeWire's MadTech Podcast Special, Geradin Partners' Damien Geradin joins Mat Broughton and Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology industry.
49m Apr 03, 2024
49m
ExchangeWire on BBC Commercialising Podcasts, Big Tech vs the DMA, and Disney's DRAX
They discuss the BBC’s plan to commercialise podcasts, the tech giants facing EU investigation under the Digital Markets Act, and Disney’s move to simplify streaming inventory access for advertisers.
34m Mar 28, 2024
34m
Archipelago Hotels’ Chris Legaspi on Spotify Launching Music Videos, Indonesia’s Tightening Oversight of Online Travel Agents, and the World’s First Comprehensive AI Law
They delve into Spotify’s launch of music videos, Indonesia’s tightening oversight of foreign online travel agents operating in the region, and the world’s first comprehensive AI law being introduced by the EU.
32m Mar 22, 2024
32m
The News Movement’s Lotte Jones on ITV’s Profit Plunge, the Evolution of TV and Retail Media Amidst the Recession
Through today’s stories we explore ITV’s plunging profits, how the TV landscape is evolving, and how the retail industry is faring in the face of the recession.
25m Mar 15, 2024
25m
BELOVD’s Marvyn Harrison on Declining Pay-TV Subscribers, Disney’s Merger with Reliance, and TikTok's Clash with Universal Music
In this MadTech podcast episode, ExchangeWire’s Anne-Marie Sheedy and Ciarán O’Kane are joined by Marvyn Harrison to discuss the latest in the worlds of media and advertising.
26m Mar 08, 2024
26m
Bettys & Taylors of Harrogate's Dom Dwight Spills the Tea on Brand Authenticity
"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well." On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate (https://bettysandtaylors.co.uk/) , makers...
25m Mar 06, 2024
25m
ExchangeWire on Walmart’s Retail Media Plans, Google’s Data Driven Deal with Reddit, and Our Reliance on Tech Giants
Mat Broughton is joined by Rachel Smith and Lindsay Rowntree to discuss the biggest news in the media, marketing, and commerce industries.
40m Mar 01, 2024
40m
MadTech Podcast Special: Kevel’s James Avery on Retail Media, Walled Garden Platforms and Programmatic at Scale
In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by Kevel's James Avery to discuss the retail media ecosystem.
36m Feb 28, 2024
36m
Bountiful Cow's Charlotte Powers on Amazon Prime Jamming Ads, the UK Falling into Recession, and Facebook's £3bn Legal Woes
In this episode of The MadTech Podcast, Charlotte Powers, head of digital, at Bountiful Cow (https://www.bountifulcow.com/) , joins ExchangeWire's Mariam Ahmad and Mat Broughton to discuss Amazon jamming ads into Prime Video, the UK economy falling into recession, and a £3bn legal action given the go-ahead against Facebook.
20m Feb 23, 2024
20m
George Odysseos - Planet Sport
Planet Sport's George Odysseos joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss X-WWE, Google AI, and UK streaming.
41m Feb 16, 2024
41m
Dexerto's Jonathan Kitchen on Taylor Swift's Music Leaving TikTok, Social Media Trends, and Amazon's New Ad Deal
ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Universal Music Group pulling all its music off TikTok, evolving social media usage trends, and Amazon's ad data deal with Reach.
29m Feb 09, 2024
29m
Jungle Creations' Anna-Lee Bridgstock on Netflix’s Streaming Smackdown, Amazon Prime Video & the AI Legal Space
ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, its rivalry with Amazon on the streaming landscape, and the FTC’s investigation into the intricate web of partnerships among the biggest...
30m Feb 02, 2024
30m
ExchangeWire's Industry Review 2024
ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John Still pick their highlights from Industry Review, giving their takes on the eight pillars we see defining the industry ...
55m Feb 01, 2024
55m
Digital Willow's Amber Williamson on TikTok Gaining Favour as a Search Engine, Greenwashing in Ads, and Meta's New AI
ExchangeWire’s Mariam Ahmad and John Still are joined by Amber Williamson, CEO of Digital Willow, to take on the biggest news across media, marketing and ecommerce this week. This week's stories cover TikTok gaining favour among Gen Z over Google for searches, Australian advertisers taking a stand against greenwashing, and Mark Zuckerberg’s new goal in creating Meta's first Artificial General ...
27m Jan 26, 2024
27m
The MadTech Podcast Special: Attention in Advertising
In this episode of The MadTech Podcast Special, Sharethrough's Richard Ottoy joins UM London's Adam Morton and ExchangeWire's Mat Broughton to discuss the growth and role of attention within digital advertising.
30m Jan 25, 2024
30m
Zenith's Daniel Sichel on Referral Traffic Decline, AI and Inequality, and Ecommerce Rivals
ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week. This week's stories cover the decline in social media referral traffic, AI causing inequality and FedEx's battle with Amazon for delivery supremacy.
29m Jan 19, 2024
29m
Ad Tech Evolution: Audigent on Mastering Curation in 2024 and Beyond
"If curation is the answer, then what is the question?" In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. As the industry seeks to improve the efficiency of the digital advertising sector, could curation address existing issues concerning a lack of transparency and increasi...
40m Jan 17, 2024
40m
Be A Bear's Max Maharajh on Cookie Deprecation, Misleading Ads and OpenAI's App Store
Be A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce.
43m Jan 12, 2024
43m
Digital Advertising in 2024: Who’s in Charge?
In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising? In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to sha...
47m Jan 10, 2024
47m
ExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing HMRC Tax Reporting
It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video service; New York Times sueing OpenAI and Microsoft for copyright infringement; and, the UK government's new policy requiring e-commerce platforms to report user earnings t...
28m Jan 05, 2024
28m
ExchangeWire's 2024 Predictions Special
In the final episode of the year, ExchangeWire's Rachel Smith, Lindsay Rowntree and Ciarán O'Kane give their thoughts on what's going to make big news in 2024. Thanks for listening this year - we'll be back in the new year with all the latest from the worlds of media, marketing a commerce.
48m Dec 22, 2023
48m
R3's Penelope Siraj on Google's Epic Lawsuit, Greenwashing, and Content Moderation
ExchangeWire's John Still and Rachel Smith are joined by Penelope Siraj of R3 for this week's MadTech Podcast. Tune in as they discuss three news stories, all with a legal angle and far ranging ramifications for the media industries.
41m Dec 15, 2023
41m
ExchangeWire on Meta's $600M competition damages claim, brand hesitation surrounding Threads, and Spotify layoffs
On this week's episode of The MadTech Podcast, ExchangeWire's editorial lead Mariam Ahmad and head of research Mat Broughton join head of content John Still to discuss Meta facing a $600M competition damages claim in Spain; Thread's potential in carving out a niche as advertisers desert X; and Spotify's mass layoffs.
23m Dec 08, 2023
23m
Mastercard's Snigdha Nandan on United Airlines, Black Friday, and Google
Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss United Airlines, Black Friday, and Google.
34m Dec 01, 2023
34m
Criteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystem
In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo (https://www.criteo.com/) and GM BidSwitch (https://www.bidswitch.com/) joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024. Tune in as Adams discusses: • Ad tech’s carbon foot...
39m Nov 29, 2023
39m
Iris' Richard Hayter on X, YouTube, and OpenAI
In this episode of the MadTech Podcast, Richard Hayter, group creative director at Iris, joins ExchangeWire's CEO Rachel Smith and head of content John Still to discuss allegedly deceptive ads on X, YouTube cracking down on AI-generated videos, and the Sam Altman leadership drama at OpenAI
44m Nov 24, 2023
44m
Purpose Disruptor's Jonathan Wise on Greenwashing, Apple, and AI
Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire's Mat Broughton and Mariam Ahmad to discuss PETs, Apple, and AI.
43m Nov 17, 2023
43m
dentsu's Sonya David on Meta, OpenAI, and NFTs
Sonya David, head of strategy at dentsu Singapore, joins ExchangeWire's John Still and Rachel Smith to discuss Meta, OpenAI's ChatGPT, and NFTs
39m Nov 10, 2023
39m
Trapo's George Ionut Danifeld on 'Fake OOH' Advertising, Increased Usage on Shopping Apps, and TikTok Shop's ban in Indonesia
George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's Mariam Ahmad and Rachel Smith to discuss "fake out-of-home", shopping apps, and TikTok options in Indonesia.
56m Nov 03, 2023
56m
ExchangeWire on TikTok's 'Out of Phone', Apple's Claims of Carbon Neutrality, and AI
ExchangeWire's John Still, Lindsay Rowntree, and Mat Broughton discuss TikTok's 'Out of Phone', scrutiny towards Apple's carbon neutral claims, and how AI is impacting ad tech
36m Oct 27, 2023
36m
ExchangeWire on Privacy Sandbox; Antitrust; and FAST
ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss Google's Privacy Sandbox; antitrust measures, and FAST.
44m Oct 20, 2023
44m
U of Digital's Shiv Gupta on Stopping Ad Fraud, Meta's Ad-Free Tier and the Microsoft Activision Deal
In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft finally sealing the deal with Activision.
41m Oct 13, 2023
41m
Georgina Bramall, GiffGaff
GiffGaff's Georgina Bramall joins Mariam Ahmad and Mat Broughton to explore new guidelines for retail media networks, a move to CTV from UK broadcasters, and OpenAI's new legal battle with authors.
26m Sep 29, 2023
26m
The MadTech Podcast Special: The Unique Place of Programmatic Advertising in APAC
In this special episode of The MadTech Podcast, James Parker, head of revenue and growth, SEA at MiQ, joins ExchangeWire head of content John Still to discuss programmatic advertising's unique place in the APAC region.
12m Sep 27, 2023
12m