<turbo-stream action="append" target="audio_clips_list"><template>
    <hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7503669-key-accommodation-trends-and-how-this-will-affect-you-in-2020"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/36092620/75x75/c 75w, https://audioboom.com/i/36092620/150x150/c 150w, https://audioboom.com/i/36092620/300x300/c 300w, https://audioboom.com/i/36092620/600x600/c 600w, https://audioboom.com/i/36092620/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #ece9e1; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/36092620/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
229: Key Accommodation Trends and How This Will Affect You in 2020
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Key Accommodation Trends and How This Will Affect You in 2020
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
23m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1582797600" data-format="short_date">Feb 27, 2020</span></span>
</div>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
23m
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</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7503668-how-to-create-and-optimise-your-products-for-the-corporate-traveller"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/36092617/75x75/c 75w, https://audioboom.com/i/36092617/150x150/c 150w, https://audioboom.com/i/36092617/300x300/c 300w, https://audioboom.com/i/36092617/600x600/c 600w, https://audioboom.com/i/36092617/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dfdee4; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/36092617/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
228: How to Create and Optimise Your Products for the Corporate Traveller
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
How to Create and Optimise Your Products for the Corporate Traveller
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<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
27m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1582192800" data-format="short_date">Feb 20, 2020</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
27m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7503665-how-you-can-use-public-relations-to-grow-your-tourism-business"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/36092606/75x75/c 75w, https://audioboom.com/i/36092606/150x150/c 150w, https://audioboom.com/i/36092606/300x300/c 300w, https://audioboom.com/i/36092606/600x600/c 600w, https://audioboom.com/i/36092606/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #1d2029; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/36092606/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
227: How You Can Use Public Relations to Grow Your Tourism Business
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
How You Can Use Public Relations to Grow Your Tourism Business
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
44m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1582020000" data-format="short_date">Feb 18, 2020</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
44m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7503663-the-digital-battle-for-tours-activities-part-2"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/36092586/75x75/c 75w, https://audioboom.com/i/36092586/150x150/c 150w, https://audioboom.com/i/36092586/300x300/c 300w, https://audioboom.com/i/36092586/600x600/c 600w, https://audioboom.com/i/36092586/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #1d1c26; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/36092586/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
226: The Digital Battle for Tours &amp; Activities Part 2
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
The Digital Battle for Tours &amp; Activities Part 2
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
8m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1581589838" data-format="short_date">Feb 13, 2020</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
8m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7460971-how-i-have-grown-a-successful-luxury-adventure-holiday-brand-in-scotland"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35877047/75x75/c 75w, https://audioboom.com/i/35877047/150x150/c 150w, https://audioboom.com/i/35877047/300x300/c 300w, https://audioboom.com/i/35877047/600x600/c 600w, https://audioboom.com/i/35877047/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dde1e3; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35877047/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
225: How I Have Grown a Successful Luxury Adventure Holiday Brand in Scotland
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
How I Have Grown a Successful Luxury Adventure Holiday Brand in Scotland. Matt will discuss how his military past has allowed him to create a product that excels and what it takes to make it in the luxury adventure market. 
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
25m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1579168800" data-format="short_date">Jan 16, 2020</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
25m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7460970-industry-review-of-2019-with-shane-from-tourpreneur"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35877045/75x75/c 75w, https://audioboom.com/i/35877045/150x150/c 150w, https://audioboom.com/i/35877045/300x300/c 300w, https://audioboom.com/i/35877045/600x600/c 600w, https://audioboom.com/i/35877045/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #34383e; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35877045/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
224: Industry Review of 2019 with Shane from Tourpreneur
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Industry Review of 2019 with Shane from Tourpreneur - We take a look back at 2019 and what the future holds in 2020 for tours and activities.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
1hr 9m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1578403800" data-format="short_date">Jan 07, 2020</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
1hr 9m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7384172-connecting-and-promoting-your-products-through-global-travel-agencies"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35476824/75x75/c 75w, https://audioboom.com/i/35476824/150x150/c 150w, https://audioboom.com/i/35476824/300x300/c 300w, https://audioboom.com/i/35476824/600x600/c 600w, https://audioboom.com/i/35476824/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #4e4b44; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35476824/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
223: Connecting and Promoting your Products Through Global Travel Agencies
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
David is the Head of Account Management at TravelPort who help tour and accommodation providers connect to over 68,000 global travel agencies, increasing your opportunities. 

Chris will be discussing with David how you can distribute, and benefit from, using their platform to promote your products.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
24m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1572516000" data-format="short_date">Oct 31, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
24m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7384030-debunking-myths-about-chatbots-and-how-it-can-help-grow-your-tour-business"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35476065/75x75/c 75w, https://audioboom.com/i/35476065/150x150/c 150w, https://audioboom.com/i/35476065/300x300/c 300w, https://audioboom.com/i/35476065/600x600/c 600w, https://audioboom.com/i/35476065/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #42423d; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35476065/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
222: Debunking Myths About Chatbots and How It Can Help Grow Your Tour Business
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Wes is the co-founder of Total Chatbots Ltd, a technology company based in Glasgow. Total Chatbots uses its proprietary technology to help tour businesses generate and nurture leads using chatbot technology that can function across both a website and Facebook. 
Their previous travel-sector related work includes a chatbot for Celebrity Cruises as part of the European launch of Celebrity Edge in ...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
31m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1571907600" data-format="short_date">Oct 24, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
31m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7384029-rebuilding-trust-trials-tribulations-of-purchasing-a-hotel-with-a-bad-reputation"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35476062/75x75/c 75w, https://audioboom.com/i/35476062/150x150/c 150w, https://audioboom.com/i/35476062/300x300/c 300w, https://audioboom.com/i/35476062/600x600/c 600w, https://audioboom.com/i/35476062/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #253448; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35476062/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
221:  Rebuilding Trust: Trials &amp; tribulations of purchasing a hotel with a bad reputation
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Laura is the previous owner of 15 Glasgow and manager of Dakota Deluxe Glasgow. Laura has recently purchased the iconic Cathedral House in Glasgow which has unfortunately grown a bad reputation for its customer service over the years. 
Laura will be discussing why she feels she can turn Cathedral House&#39;s fortunes around and she will provide insights into what she is doing to rebuild its custome...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
29m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1571302800" data-format="short_date">Oct 17, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
29m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7384027-growing-a-successful-accommodation-business-with-sustainability-in-mind"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35476049/75x75/c 75w, https://audioboom.com/i/35476049/150x150/c 150w, https://audioboom.com/i/35476049/300x300/c 300w, https://audioboom.com/i/35476049/600x600/c 600w, https://audioboom.com/i/35476049/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #324347; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35476049/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
220: Growing a Successful Accommodation Business with Sustainability in Mind
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Deborah owns and operates East Cambusmoon Holiday Cottages, two properties in Gartocharn in the southern part of Loch Lomond &amp; Trossachs National Park. Created from derelict farm buildings the self catering cottages have been successfully trading since 2012. 
Fundamentally they offer high quality holiday accommodation whilst maintaining highest sustainability principles; they’ve won various awa...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
25m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1570698000" data-format="short_date">Oct 10, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
25m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7384024-why-google-ads-may-not-solve-sales-issues-in-your-tour-business"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35476036/75x75/c 75w, https://audioboom.com/i/35476036/150x150/c 150w, https://audioboom.com/i/35476036/300x300/c 300w, https://audioboom.com/i/35476036/600x600/c 600w, https://audioboom.com/i/35476036/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #383b55; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35476036/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
219: Why Google Ads may not solve sales issues in your tour business
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Chris discusses some preconceptions about Google Ads and at what stage it is right for your business… if at all.

Google Ads is a great tool when used correctly. As a marketing channel, I have seen outstanding results from Google Ads that have transformed businesses for the better, but it’s important to recognise that most of these businesses realised how important it was to invest time and m...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
8m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1569920834" data-format="short_date">Oct 01, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
8m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7360076-how-to-grow-a-successful-camper-van-rental-business-in-scotland"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35351685/75x75/c 75w, https://audioboom.com/i/35351685/150x150/c 150w, https://audioboom.com/i/35351685/300x300/c 300w, https://audioboom.com/i/35351685/600x600/c 600w, https://audioboom.com/i/35351685/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #f1efde; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35351685/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
218: How to Grow a Successful Camper-van Rental Business in Scotland
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Andy McCluskey is the owner and founder of Open Road Scotland, Scotland&#39;s leading self drive operator for Motorhomes, Campervans and Motorcycles for the inbound tourist market. 
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
35m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1567669335" data-format="short_date">Sep 05, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
35m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7351424-why-a-marketing-agency-can-t-guarantee-bookings"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35306229/75x75/c 75w, https://audioboom.com/i/35306229/150x150/c 150w, https://audioboom.com/i/35306229/300x300/c 300w, https://audioboom.com/i/35306229/600x600/c 600w, https://audioboom.com/i/35306229/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #2c4152; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35306229/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
217: Why a Marketing Agency Can&#39;t Guarantee Bookings
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Chris debunks some myths and tells some home truths about working with a marketing agency.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
7m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1567069200" data-format="short_date">Aug 29, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
7m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7334815-from-homelessness-to-tour-guide-the-story-behind-this-amazing-social-enterprise"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35220862/75x75/c 75w, https://audioboom.com/i/35220862/150x150/c 150w, https://audioboom.com/i/35220862/300x300/c 300w, https://audioboom.com/i/35220862/600x600/c 600w, https://audioboom.com/i/35220862/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #2d4143; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35220862/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
216: From Homelessness To Tour Guide: The Story Behind This Amazing Social Enterprise
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Lead by Chris Torres, Zakia will discuss how she came up with the idea of a global social enterprise that trains people who have experienced homelessness to become walking tour guides of their own city and offers alternative walking tours to tourists and locals.  

Since launching in the Scottish Capital in 2016, Invisible Cities now also operates in Manchester and Glasgow with further plans ...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
34m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1566464400" data-format="short_date">Aug 22, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
34m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7334814-what-makes-an-attractive-tour-with-sean-galloway-of-toursbylocals"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35220850/75x75/c 75w, https://audioboom.com/i/35220850/150x150/c 150w, https://audioboom.com/i/35220850/300x300/c 300w, https://audioboom.com/i/35220850/600x600/c 600w, https://audioboom.com/i/35220850/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #d9d5d1; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35220850/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
215: What Makes An Attractive Tour with Sean Galloway of ToursByLocals
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Chris will be chatting with Sean on how ToursByLocals curates and selects tours for their platform and gives his take on what makes a good tour. A must for all tours and activity operators. 

Sean decided to make a change and joined ToursByLocals as a Tour Experience Coordinator where he gets great pleasure in helping tour operators and his team self discover through smart coaching to develop...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
28m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1565859600" data-format="short_date">Aug 15, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
28m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7333853-better-guides-increases-revenue-with-kelsey-tonner"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35216029/75x75/c 75w, https://audioboom.com/i/35216029/150x150/c 150w, https://audioboom.com/i/35216029/300x300/c 300w, https://audioboom.com/i/35216029/600x600/c 600w, https://audioboom.com/i/35216029/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #334448; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35216029/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
214: Better Guides Increases Revenue with Kelsey Tonner
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Kelsey Tonner, of Be a Better Guide, provides valuable advice on how training your guides increases revenue.

*This video was filmed 2 years ago and has now been included into the Digital Tourism Show. Still very much as relevant today as it was then.

Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
34m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1565015103" data-format="short_date">Aug 05, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
34m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7318119-the-importance-of-blogging-approaching-influencers"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35134167/75x75/c 75w, https://audioboom.com/i/35134167/150x150/c 150w, https://audioboom.com/i/35134167/300x300/c 300w, https://audioboom.com/i/35134167/600x600/c 600w, https://audioboom.com/i/35134167/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #ced0db; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35134167/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
213: The Importance of Blogging &amp; Approaching Influencers
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Over the years, Kathi has travelled all around Scotland, writing blogs and travel guides along the way. But this hasn’t been a casual travelling blog; Watch Me See - A Scotland Travel Blog has built up a strong following and Kathi has worked hard to turn it into a viable business. She has done this partly by working with other travel businesses and much the Q&amp;A discussed the best way for blogge...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
19m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1563351876" data-format="short_date">Jul 17, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
19m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7293276-creating-a-five-star-customer-experience-exceeding-expectations"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/35003293/75x75/c 75w, https://audioboom.com/i/35003293/150x150/c 150w, https://audioboom.com/i/35003293/300x300/c 300w, https://audioboom.com/i/35003293/600x600/c 600w, https://audioboom.com/i/35003293/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #cbccd8; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/35003293/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
212: Creating A Five Star Customer Experience &amp; Exceeding Expectations
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Bridgeen Mullen will discuss how The Clydeside Distillery focus on customer service, creating a five star customer experience and how to exceed expectations. Bridgeen will also discuss the challenges opening a new attraction. 
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
38m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1560933224" data-format="short_date">Jun 19, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
38m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7269121-guide-to-video-marketing"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34875573/75x75/c 75w, https://audioboom.com/i/34875573/150x150/c 150w, https://audioboom.com/i/34875573/300x300/c 300w, https://audioboom.com/i/34875573/600x600/c 600w, https://audioboom.com/i/34875573/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #d2cfd9; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34875573/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
211: Guide To Video Marketing
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In this video I discuss how you can use video to boost your marketing strategies and increase your chances of bookings.

This video was actually recorded nearly 2 years ago but was separate from The Digital Tourism Show. It is still very much relevant today as it was then. More so in fact.

I will be re-releasing other videos to become part of TDTS so look out for these amongst other new co...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
11m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1558599908" data-format="short_date">May 23, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
11m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7249368-how-to-create-award-winning-marketing-campaigns"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34773535/75x75/c 75w, https://audioboom.com/i/34773535/150x150/c 150w, https://audioboom.com/i/34773535/300x300/c 300w, https://audioboom.com/i/34773535/600x600/c 600w, https://audioboom.com/i/34773535/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #20163e; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34773535/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
210: How To Create Award Winning Marketing Campaigns
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
From sending teacakes into space to setting people on fire*. Rosie Street, the Marketing Manager at Glasgow Science Centre will discuss how you can come up with creative ideas to market your business. 

Rosie, a people centred marketeer, is responsible for leading a fantastic team at GSC, managing the strategic planning, implementation and day to day marketing activity at Glasgow Science Centre...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
29m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1556784226" data-format="short_date">May 02, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
29m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7242957-design-thinking-innovation-in-the-travel-space"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34740114/75x75/c 75w, https://audioboom.com/i/34740114/150x150/c 150w, https://audioboom.com/i/34740114/300x300/c 300w, https://audioboom.com/i/34740114/600x600/c 600w, https://audioboom.com/i/34740114/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3dbea; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34740114/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
209: Design Thinking &amp; Innovation In The Travel Space
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Jack is a Technology Consultant for the CYBG Accelerator. He is responsible for developing innovative digital services for new and existing CYBG customers to help them become more financially fit. He and his team do this using techniques borrowed from Design Thinking and Lean Start-up methodologies. Prior to his current role, he held roles within financial services focusing on customer experien...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
41m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1556183444" data-format="short_date">Apr 25, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
41m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7233736-growing-your-tour-business-through-linkedin"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34692341/75x75/c 75w, https://audioboom.com/i/34692341/150x150/c 150w, https://audioboom.com/i/34692341/300x300/c 300w, https://audioboom.com/i/34692341/600x600/c 600w, https://audioboom.com/i/34692341/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #3b3643; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34692341/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
208: Growing Your Tour Business Through Linkedin
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Peter Syme of 1000 Mile Journeys and Splash! White WaterRafting, drops by to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector... LinkedIn.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
1hr 2m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1555328766" data-format="short_date">Apr 15, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
1hr 2m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7214043-can-a-subscription-model-work-in-the-tourism-sector"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34587579/75x75/c 75w, https://audioboom.com/i/34587579/150x150/c 150w, https://audioboom.com/i/34587579/300x300/c 300w, https://audioboom.com/i/34587579/600x600/c 600w, https://audioboom.com/i/34587579/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e68b7e; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34587579/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
207: Can A Subscription Model Work In The Tourism Sector
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Welcome to another Digital Tourism Show and I have the pleasure to be joined with Cavid Nadirov of Get Guided. And in this video, we will be discussing various business models within tourism including can a subscription model work within the tourism sector?
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
34m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1553688030" data-format="short_date">Mar 27, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
34m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7208918-destination-marketing-heart-soul-of-scotland"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34560263/75x75/c 75w, https://audioboom.com/i/34560263/150x150/c 150w, https://audioboom.com/i/34560263/300x300/c 300w, https://audioboom.com/i/34560263/600x600/c 600w, https://audioboom.com/i/34560263/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #3a3e3a; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34560263/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
206: Destination Marketing - Heart &amp; Soul Of Scotland
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Carron Tobin is a skilled practitioner in destination development and collaboration.  She was a former exec director with the Loch Lomond &amp; Trossachs National Park championing their socio-economic agenda. She set up ruralDimensions in 2009, and over the last 10 years has worked on a range of exciting initiatives across rural Scotland including facilitating the establishment of Scotland’s first ...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
38m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1553181789" data-format="short_date">Mar 21, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
38m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202516-how-i-grew-a-successful-adventure-tour-business"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34526334/75x75/c 75w, https://audioboom.com/i/34526334/150x150/c 150w, https://audioboom.com/i/34526334/300x300/c 300w, https://audioboom.com/i/34526334/600x600/c 600w, https://audioboom.com/i/34526334/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #404646; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34526334/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
205: How I Grew A Successful Adventure Tour Business
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
During a Q&amp;A discussion, lead by Chris Torres, Neil will share his story on how he grew the business, adapting to changes in the industry, how Brexit has affected his business and providing advice for others in the sector. Not to be missed!
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
41m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583475" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
41m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202515-the-current-state-of-tours-activities"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541941/75x75/c 75w, https://audioboom.com/i/34541941/150x150/c 150w, https://audioboom.com/i/34541941/300x300/c 300w, https://audioboom.com/i/34541941/600x600/c 600w, https://audioboom.com/i/34541941/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #362d3e; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541941/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
204: The Current State Of Tours &amp; Activities
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Peter Syme was our second speaker of the evening, and he was joined by Alex and Chris Torres (TMA’s founder). Peter explained that Scotland’s tourism industry has higher service ratings than any other country — and this is a figure that all Scottish tours and activities companies should be proud of. However, Peter also explained that while Scotland is great at tours &amp; activities, it is not grea...
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
52m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583453" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
52m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202513-autonomous-vehicles-the-future-of-sightseeing"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541938/75x75/c 75w, https://audioboom.com/i/34541938/150x150/c 150w, https://audioboom.com/i/34541938/300x300/c 300w, https://audioboom.com/i/34541938/600x600/c 600w, https://audioboom.com/i/34541938/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #393746; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541938/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
203: Autonomous Vehicles &amp; The Future Of Sightseeing
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Autoura is Alex’s next big idea and it specialises in autonomous vehicle sightseeing. Alex has an incredible wealth of knowledge about the world of autonomous vehicles and how they are destined to impact the tours and activities industry. The entire talk and follow-up questions lasted over an hour, so it is impossible to adequately summarise everything that was discussed.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
47m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583412" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
47m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202507-tripadvisor-flip-flopping-on-the-flip-flop"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541945/75x75/c 75w, https://audioboom.com/i/34541945/150x150/c 150w, https://audioboom.com/i/34541945/300x300/c 300w, https://audioboom.com/i/34541945/600x600/c 600w, https://audioboom.com/i/34541945/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #ddd7e2; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541945/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
202: TripAdvisor Flip-Flopping On the Flip-Flop
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Just yesterday, some TripAdvisor customers received an email saying that, and I quote, “We’re excited to announce TripAdvisor Sponsored Placements on our Things To Do Pages. To Help highlight products, drive traffic and receive more bookings, we’re testing this feature and providing it to Bókun users free of charge.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
3m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583345" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
3m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202504-creating-a-killer-brand"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541947/75x75/c 75w, https://audioboom.com/i/34541947/150x150/c 150w, https://audioboom.com/i/34541947/300x300/c 300w, https://audioboom.com/i/34541947/600x600/c 600w, https://audioboom.com/i/34541947/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e1e0ed; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541947/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
201: Creating A Killer Brand
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
David has worked with companies like Highland Park Whisky, Drygate Brewery, Edrington, Show Racism the Red Card and many more, to deliver brand messaging for international markets.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
37m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583304" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
37m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202500-how-to-rank-on-tripadvisor"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541949/75x75/c 75w, https://audioboom.com/i/34541949/150x150/c 150w, https://audioboom.com/i/34541949/300x300/c 300w, https://audioboom.com/i/34541949/600x600/c 600w, https://audioboom.com/i/34541949/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e0dfec; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541949/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
200: How To Rank On TripAdvisor
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
This episode shows my workshop on How To Rank On TripAdvisor that I did at Travel Massive Glasgow. 

This was recorded prior to their recent announcement about free paid listings for Bókun users. Still a lot of good advice however.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
32m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583279" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
32m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202499-the-importance-of-the-humble-phone-call"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541952/75x75/c 75w, https://audioboom.com/i/34541952/150x150/c 150w, https://audioboom.com/i/34541952/300x300/c 300w, https://audioboom.com/i/34541952/600x600/c 600w, https://audioboom.com/i/34541952/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #31484f; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541952/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
199: The Importance Of The Humble Phone Call
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In the world of digital marketing, one aspect that seems to be forgotten, or left as an afterthought, is a good old fashioned phone call. How important are calls in today’s digital landscape?
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
34m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583256" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
34m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202498-adding-value-to-your-facebook-ads"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541957/75x75/c 75w, https://audioboom.com/i/34541957/150x150/c 150w, https://audioboom.com/i/34541957/300x300/c 300w, https://audioboom.com/i/34541957/600x600/c 600w, https://audioboom.com/i/34541957/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3dce5; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541957/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
198: Adding Value To Your Facebook Ads
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In this video I will show you live examples of Facebook Ads we run for ourselves at TMA, how we add value and go step by step on how to create a targeted audience.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
26m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583230" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
26m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7202497-expert-opinion-with-oskar-bruening-of-peekpro"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541961/75x75/c 75w, https://audioboom.com/i/34541961/150x150/c 150w, https://audioboom.com/i/34541961/300x300/c 300w, https://audioboom.com/i/34541961/600x600/c 600w, https://audioboom.com/i/34541961/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #413a41; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541961/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
197: Expert Opinion with Oskar Bruening of PeekPro
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In this episode we talk with Oskar Bruening, the CTO &amp; Founder of PeekPro.

Chris and Oskar chat about the future of booking systems in the wake of acquisitions from TripAdvisor and Booking.com, the recent announcements by TripAdvisor, selecting the right booking platform for your business and PeekPro&#39;s direct integration with Google and how this will help suppliers.
</div>
<div class="text-muted df align-items-baseline gap-2 fs-8">
<span class="numeric-tabular d-sm-none">
48m
</span>
<span class="d-sm-none">
&bull;
</span>
<span><span class="js-time" data-epochtime="1552583208" data-format="short_date">Mar 14, 2019</span></span>
</div>
</div>
</div>
<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
<div class="fs-8 numeric-tabular text-nowrap text-muted phs">
48m
</div>
</div>
</div>
</a></div>
<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201974-why-you-should-invest-in-good-translation"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541963/75x75/c 75w, https://audioboom.com/i/34541963/150x150/c 150w, https://audioboom.com/i/34541963/300x300/c 300w, https://audioboom.com/i/34541963/600x600/c 600w, https://audioboom.com/i/34541963/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e6e0ed; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541963/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
196: Why You Should Invest in Good Translation
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Justine Chrisment is a top tourism marketer with TMA and also runs her own business, The Language Distillery, providing translation services. Justine will explain &#39;Why Tourism Marketing Should Invest in GOOD Translation&#39;. 
Scotland is one of the most popular holiday destinations for French tourists at the moment. And France is actually the third most important market for the Scottish tourism i...
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16m
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<span><span class="js-time" data-epochtime="1541688420" data-format="short_date">Nov 08, 2018</span></span>
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<a class="text-decoration-none" href="/posts/7201973-the-current-state-of-luxury-travel"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541965/75x75/c 75w, https://audioboom.com/i/34541965/150x150/c 150w, https://audioboom.com/i/34541965/300x300/c 300w, https://audioboom.com/i/34541965/600x600/c 600w, https://audioboom.com/i/34541965/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #e3dee9; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541965/1400x1400/c" />
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195: The Current State Of Luxury Travel
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Chris speaks with Renata Lucia Parolari Fernandes, an expert marketer within the Luxury Travel and Hotel sector and the creator of the award winning Five Star Magazine, Hotelnews.scot and Geared Life. 
We will be discussing The Current State Of Luxury Travel in a Q&amp;A style chat.
Renata’s insight into the luxury tourism industry touched on Scotland, Asia, Australia, and the Middle East. Renata...
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44m
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<span><span class="js-time" data-epochtime="1541688420" data-format="short_date">Nov 08, 2018</span></span>
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44m
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<a class="text-decoration-none" href="/posts/7201975-the-digital-battle-for-tours-and-activities"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541973/75x75/c 75w, https://audioboom.com/i/34541973/150x150/c 150w, https://audioboom.com/i/34541973/300x300/c 300w, https://audioboom.com/i/34541973/600x600/c 600w, https://audioboom.com/i/34541973/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #dbd3e1; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541973/1400x1400/c" />
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194: The Digital Battle for Tours and Activities
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Having worked in the tours and activities industry for many years now, I can confidently report that the last 24 months have seen some of the industry’s most exciting and interesting developments.
As these huge changes appear on the horizon, every online travel agent (OTA) and booking platform — both big and small — is positioning and preparing itself. But who will ultimately dominate the mark...
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7m
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<span><span class="js-time" data-epochtime="1539174660" data-format="short_date">Oct 10, 2018</span></span>
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201976-perfecting-your-facebook-advertising-strategy"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541975/75x75/c 75w, https://audioboom.com/i/34541975/150x150/c 150w, https://audioboom.com/i/34541975/300x300/c 300w, https://audioboom.com/i/34541975/600x600/c 600w, https://audioboom.com/i/34541975/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #453838; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541975/1400x1400/c" />
<div class="vstack gap-1 my-auto">
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193: Perfecting your Facebook Advertising Strategy
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We know there’s no need to convince any business to invest in Facebook ads. Most people are already convinced. In fact, according to Sprout Social, 93% of marketers are trying to make the most of Facebook ads.
Facebook has put together the most accurate audience-targeting system imaginable and it can be an incredibly powerful tool if used correctly. This guide will demystify Facebook ads by of...
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5m
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<span><span class="js-time" data-epochtime="1533109560" data-format="short_date">Aug 01, 2018</span></span>
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5m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201978-keeping-customer-attention-without-repetition"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541979/75x75/c 75w, https://audioboom.com/i/34541979/150x150/c 150w, https://audioboom.com/i/34541979/300x300/c 300w, https://audioboom.com/i/34541979/600x600/c 600w, https://audioboom.com/i/34541979/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #2d2735; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541979/1400x1400/c" />
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192:  Keeping Customer Attention (Without Repetition) 
</h5>
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At its simplest, marketing is an attempt to grab and hold on to your desired customers’ attention. Of course, there are hundreds of different ideas about the best ways to do this, but the principle behind it all is usually the same: you have potential customers and you need to engage with them and encourage them to choose your product.
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7m
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<span><span class="js-time" data-epochtime="1528796220" data-format="short_date">Jun 12, 2018</span></span>
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<a class="text-decoration-none" href="/posts/7201979-what-do-booking-com-tripadvisor-mean-for-the-tourism-industry"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34541981/75x75/c 75w, https://audioboom.com/i/34541981/150x150/c 150w, https://audioboom.com/i/34541981/300x300/c 300w, https://audioboom.com/i/34541981/600x600/c 600w, https://audioboom.com/i/34541981/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #371b27; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34541981/1400x1400/c" />
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<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
191: What do Booking.com &amp; TripAdvisor Mean for the Tourism Industry? 
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
As one of the most competitive markets in the World, the tourism industry constantly brings new challenges, but also new opportunities. In this blog post we&#39;ll be looking at Booking.com and TripAdvisor, asking what they bring to the tourism industry, and how you can learn from them.
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5m
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<span><span class="js-time" data-epochtime="1527245940" data-format="short_date">May 25, 2018</span></span>
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5m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201980-how-to-structure-the-perfect-blog"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34542246/75x75/c 75w, https://audioboom.com/i/34542246/150x150/c 150w, https://audioboom.com/i/34542246/300x300/c 300w, https://audioboom.com/i/34542246/600x600/c 600w, https://audioboom.com/i/34542246/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #4d2c3e; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34542246/1400x1400/c" />
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190: How to Structure the Perfect Blog
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Writing blogs has become one of the most important parts of any well-managed digital marketing strategy, and it&#39;s especially important in the tourism marketing industry. Writing regular high-quality blogs is a kind of content marketing that started out as a combination of SEO and online PR but has become a legitimate strategy in its own right. 
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5m
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<span><span class="js-time" data-epochtime="1527159540" data-format="short_date">May 24, 2018</span></span>
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5m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201981-gdpr-s-impact-in-the-tourism-marketing-industry"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34542251/75x75/c 75w, https://audioboom.com/i/34542251/150x150/c 150w, https://audioboom.com/i/34542251/300x300/c 300w, https://audioboom.com/i/34542251/600x600/c 600w, https://audioboom.com/i/34542251/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #2e2535; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34542251/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
189: GDPR&#39;s Impact in the Tourism Marketing Industry?
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
The deadline for GDPR is almost here and I would like to discuss how it affects travel companies and what they can do to be GDPR compliant.
Also jump across to our blog for more in-depth details (https://tourismmarketing.agency/blog/how-does-gdpr-impact-tourism-marketing-industry)  where you can also download our GDPR checklist.
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5m
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<span><span class="js-time" data-epochtime="1526554740" data-format="short_date">May 17, 2018</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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5m
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201982-how-to-improve-your-tripadvisor-ranking"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34542258/75x75/c 75w, https://audioboom.com/i/34542258/150x150/c 150w, https://audioboom.com/i/34542258/300x300/c 300w, https://audioboom.com/i/34542258/600x600/c 600w, https://audioboom.com/i/34542258/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #282535; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34542258/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
188: How to improve your TripAdvisor ranking
</h5>
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Changing the show from a daily to twice weekly as they are longer, offering more detailed content.
What are the changes to TripAdvisor’s algorithm and how can you improve your TripAdvisor ranking?
In this video I go over the basics of these changes and how you can improve your rankings.
If you wish more detail on this topic, jump across to our blog...
https://tourismmarketing.agency/blog/ho...
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5m
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<span><span class="js-time" data-epochtime="1526381940" data-format="short_date">May 15, 2018</span></span>
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5m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201984-you-should-batch-create-your-content"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34542290/75x75/c 75w, https://audioboom.com/i/34542290/150x150/c 150w, https://audioboom.com/i/34542290/300x300/c 300w, https://audioboom.com/i/34542290/600x600/c 600w, https://audioboom.com/i/34542290/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #36333b; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34542290/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
187: You Should Batch Create Your Content
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
You are busy running a business so you can’t always be on hand to create content. You may also find your creative streak comes fits and spurts.
When that creative spark takes hold, this is the ideal time to create a load of content in one go.
When you are at your most creative, spend that time to create as much content as you can.
This will help you create a backlog of materials that you can...
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1m
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<span><span class="js-time" data-epochtime="1520247540" data-format="short_date">Mar 05, 2018</span></span>
</div>
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1m
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201985-the-importance-of-legacy-content-in-sales"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34542282/75x75/c 75w, https://audioboom.com/i/34542282/150x150/c 150w, https://audioboom.com/i/34542282/300x300/c 300w, https://audioboom.com/i/34542282/600x600/c 600w, https://audioboom.com/i/34542282/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #36343c; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34542282/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
186: The Importance of Legacy Content In Sales
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
My business builds a lot of websites for tourism businesses and more often than not, when content is copied across to a new system it is tempting to delete old posts that you feel are no longer relevant.
Don’t!
Look at your Google Analytics as you may find these old pages are still bringing in a lot of traffic, but more importantly, they could be generating you sales.
In episode 181 I made t...
</div>
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1m
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<span><span class="js-time" data-epochtime="1520161140" data-format="short_date">Mar 04, 2018</span></span>
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1m
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/7201986-use-instagram-stories-for-tourism-marketing"><div class="Episode-list-grid card-body pan">
<div class="l-flex align-items-baseline gap-2 gap-md-3">
<img srcset="https://audioboom.com/i/34545448/75x75/c 75w, https://audioboom.com/i/34545448/150x150/c 150w, https://audioboom.com/i/34545448/300x300/c 300w, https://audioboom.com/i/34545448/600x600/c 600w, https://audioboom.com/i/34545448/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #35363f; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34545448/1400x1400/c" />
<div class="vstack gap-1 my-auto">
<h5 class="text-line-clamp text-line-clamp-3 balanced-h fs-6 fs-5-lg fw-normal mb-0">
185: Use Instagram Stories for Tourism Marketing
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If you have watched a few of my shows you know that I make a point that content should be story driven.
This is why Instagram Stories, and its Facebook counterpart, are great ways to tell your story.
These are more spontaneous and ‘in the moment’ stories that should be about your business, staff and customers time during that given day, showing the journey they take.
It is also good to mix i...
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<a class="text-decoration-none" href="/posts/7201987-how-to-market-your-business-with-no-money"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/34545450/75x75/c 75w, https://audioboom.com/i/34545450/150x150/c 150w, https://audioboom.com/i/34545450/300x300/c 300w, https://audioboom.com/i/34545450/600x600/c 600w, https://audioboom.com/i/34545450/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #2e3d35; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34545450/1400x1400/c" />
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184: How to market your business with no money
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If you have next to no budget to market your business then follow these steps…
1. You need time. If you have no money then time is your only friend. If you feel you have no time you really need to stop what you are doing as it is probably not making you money now.
2. You need to get organised. Allocating a small amount of time each week on marketing your business is better than none at all.
...
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<span><span class="js-time" data-epochtime="1519988340" data-format="short_date">Mar 02, 2018</span></span>
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<img srcset="https://audioboom.com/i/34545454/75x75/c 75w, https://audioboom.com/i/34545454/150x150/c 150w, https://audioboom.com/i/34545454/300x300/c 300w, https://audioboom.com/i/34545454/600x600/c 600w, https://audioboom.com/i/34545454/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #3a3137; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34545454/1400x1400/c" />
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183: Use an Influencer to Drive Results
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Influencers play an important part within a marketing strategy when it comes to building a brands reputation.
92% of consumers trust the recommendations of other people over brand generated content.
Not only that, businesses report that 51% of customers acquired this way are of better quality, meaning they are more likely to be loyal and spend more!
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182: You Make It Too Difficult To Get In Touch
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Throughout my career, I have come across some crazy requests from my own customers and for me, the top one is when they do not wish to speak to customers.
If you are in the tourism business this is all about customer interaction. I have had some businesses who wish to take online bookings but will refuse to have a phone number or even a contact form on their website.
Quite frankly this is a l...
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<span><span class="js-time" data-epochtime="1519815540" data-format="short_date">Feb 28, 2018</span></span>
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<a class="text-decoration-none" href="/posts/7201991-use-remarketing-for-more-sales"><div class="Episode-list-grid card-body pan">
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<img srcset="https://audioboom.com/i/34545458/75x75/c 75w, https://audioboom.com/i/34545458/150x150/c 150w, https://audioboom.com/i/34545458/300x300/c 300w, https://audioboom.com/i/34545458/600x600/c 600w, https://audioboom.com/i/34545458/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #3c3a41; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34545458/1400x1400/c" />
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181: Use Remarketing For More Sales
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Not everyone who lands on your site will purchase straight away. In fact, it can take as much as 90 days for someone to make a purchase decision.
This is why remarketing is so important.
By creating a remarketing campaign your ad will appear to that specific customer keeping your brand front and centre in their minds.
That potential customer landed on your site so they are interested in what...
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<img srcset="https://audioboom.com/i/34545460/75x75/c 75w, https://audioboom.com/i/34545460/150x150/c 150w, https://audioboom.com/i/34545460/300x300/c 300w, https://audioboom.com/i/34545460/600x600/c 600w, https://audioboom.com/i/34545460/1400x1400/c 1400w" sizes="(max-width: 400px) 64px, 96px" style="background-color: #404542; max-width: 96px; width: 15cqw;" class="js-img-bg ratio-square rounded-1" loading="lazy" src="https://audioboom.com/i/34545460/1400x1400/c" />
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180: Use the 80-20 Rule In Marketing
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Gary Vaynerchuk’s book Jab, Jab, Jab, Right Hook explains exactly how the 80-20 marketing approach works best. You must provide useful information and build trust before you smack them asking for the sale.
If you post say 5 times per week, 4 posts should be inspirational content and sparks a conversation. The 5th post should be asking for the sale. Even then, don’t be too pushy. Work it into i...
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