Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
Hi, welcome to another of our demo time discussions Today we are talking about the impact to hotels of combining multiple digital marketing datasets. To offer their insights we are joined by 🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing (https://bit.ly/3bojfPl) , the company behind Cogwheel Analytics (https://bit.ly/42GzZt4) and one of our Expert Partners (https://reve...
28m Jun 15, 2023
28m
Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study
Hi, welcome to another of our case study discussions. Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas (https://www.linkedin.com/in/apodemirtas/) , Founder & CEO of Hotel...
42m Jun 14, 2023
42m
RoomPriceGenie “Who Are We”: In Conversation with Thomas Landen
We are delighted to welcome RoomPriceGenie (https://bit.ly/3cdIAfp) as an Expert Partner (https://revenue-hub.com/expert-partners) In this "Who Are We" interview we are joined by: 🔹 Thomas Landen - Chief Marketing Genie at RoomPriceGenie In this discussion Thomas tells us more about the company, when they were founded and the back story to it’s inception. We hear about their typical client ...
25m Jun 09, 2023
25m
Decision Intelligence: Turtle Bay Resort HotelIQ Case Study
Hi, welcome to one of our case study discussions. Today is the 1st of 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability. Joining us for this conversation is: 🔹 Apo Demirtas (https://www.linkedin.com/in/apodemirtas/) , Founder & CEO of HotelIQ (http...
38m Jun 07, 2023
38m
RevMarketing Automation: Yotel Case Study
In the past few sessions with Userguest (https://bit.ly/3J81r94) , one of our Expert Partners (https://bit.ly/32FLILD) , we talked about the power of RevMarketing Automation and today we explore a success story with Yotel. To take us through this discussion we are joined by: 🔹 Augustin Cacot, VP Demand for Yotel 🔹 Cristina Blaj, Brand Ambassador for Userguest We talk about how Yotel embraced...
38m Jun 01, 2023
38m
Hotel Brand: Is Your External Image and Messaging Fake News
Hi, welcome to another Expert Insights Discussion Today we are talking Hotel Brand When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity. Brand is not just about a marketing headline or a generic boilerplate, it is holistic!! To offer their insights we are joined by 🔹Melinda Speck from...
38m May 11, 2023
38m
Hotel Direct Booking (Pt3): Turn Lookers Into Bookers
Hi, welcome to another Expert Insights Discussion This is the final episode of our 3 podcast series looking at the challenge of converting direct bookings So far… In episode 1 we explored How your marketing and distribution strategy can make you more attractive and in episode 2 we looked at hoteliers can make their website more engaging and sticky. Today, in the final episode 3, our guests ...
21m May 10, 2023
21m
Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)
Hi, welcome to another Expert Insights Discussion This is episode 2 of our 3 podcast series looking at the challenge of converting direct bookings. So far, we explored how your marketing and distribution strategy can make you more attractive (and you can see the discussion here in video 1 (https://bit.ly/44waLiY) ). Coming up in episode 3 we will consider ways hotels can increase their chance...
18m May 04, 2023
18m
Hotel Direct Booking (Pt 1): Make Your Hotel Attractive
Hi, welcome to another Expert Insights Discussion This is episode 1 of a 3 podcast series looking at the challenge of converting direct bookings, with an overarching question: Is it really a fight between Hotels and OTAs? (seems a bit of an unfair fight if you ask me) Joining us on these podcasts to share their insights are: 🔹Hicham Benyebdri of Userguest (https://bit.ly/3J81r94) 🔹Tina Mark...
25m May 03, 2023
25m
Is Summer 2023 Looking Positive for German Hotel Market?
Welcome to another of our coffee time chats. Today we are joined by: 🔹 Pontus Berner from berner+becker (https://bit.ly/3y2njOX) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion we take another look at the German hotel market and follow up on our conversation in September when Pontus considered what might happen in Winter 2022 and he also looks ahead to Summer period c...
35m Apr 13, 2023
35m
How to Turn Hotel Competitor Intelligence into Additional Revenue
Hi, welcome to another Expert Insights discussion. Today we are joined by: 🔹Kris Glabinski, VP Europe at Aggregate Intelligence (https://aggregateintelligence.com/?utm_source=revenue-hub&utm_medium=referral&utm_campaign=ratemetrics-article-link-rh-post) , a world leading data intelligence company, and the company behind Ratemetrics (https://bit.ly/3izhKUO) , one of our Expert Partners (https...
42m Mar 29, 2023
42m
Hotel Staffing Issue: A Passing Shower or a Bigger Storm Brewing?
Hi, welcome to another Coffee Time Chat Today we look at the Hotel staffing issue and ask, is this just a passing shower or a bigger storm brewing? To help us along with this conversation we are joined by: 🔹Bill Scanlon and Kirby Smith of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://revenue-hub.com/expert-partners) Through their Hotel Taskforce ...
33m Mar 01, 2023
33m
How To Apply Revenue Strategies To Your Direct Channel
Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead Today we kick off by revisiting a core topic in 2022 - RMA - RevMarketing Automation In this discussion we take a deeper dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s web...
36m Jan 31, 2023
36m
Hotel Consultants: Not Always the Seagull at the Picnic
Hi, welcome to another Coffee time chat. Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave .......... maybe that's a bit unfair!? To provide some insights we welcome back: To help us along with this conversation we are joined again by: 🔹David Kasten of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one ...
29m Dec 09, 2022
29m
Discover The Most Profitable Rate For Your Rooms - For Free !!
Hi, welcome to another Expert Partner update discussion. Today we are joined by: 🔹Kris Glabinski, VP Europe at Aggregate Intelligence (https://aggregateintelligence.com/?utm_source=revenue-hub&utm_medium=referral&utm_campaign=ratemetrics-article-link-rh-post) , a world leading data intelligence company, and the company behind Ratemetrics (https://ratemetrics.com/?utm_source=revenue-hub&utm_me...
22m Dec 08, 2022
22m
Winter Might Be Coming, But Spring Can Still Bloom for Hotels
Hi, welcome to another Coffee time chat. With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years To provide some insights we welcome back: 🔹 Veit Meier of berner+becker (https://bit.ly/3y2njOX) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion we look at how global ec...
34m Nov 30, 2022
34m
From Beonprice to BEONx: The Evolution and Journey Ahead
Hi, welcome to another Expert Partner update discussion. Today we are joined by: 🔹Alex Barros, Chief Marketing & Innovation Officer at BEONx (http://bit.ly/3ADBblC) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion we talk about the Beonprice (https://bit.ly/3u2VT8p) brand evolution to BEONx and what BEONx is all about. We touch on the vision and mission and whether th...
37m Nov 25, 2022
37m
Hotel Gig Economy Study 2022: Strategic Solution Partners
Hi, welcome to another Coffee Time Chat. Today we welcome back: 🔹Bill Scanlon and Jacqueline Villamil of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://bit.ly/32FLILD) We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it's relevance for the hotel sector. This is the 3rd gig econom...
29m Nov 11, 2022
29m
High Costs, Lower Profit and Staffing Issues: How Will Hotels Adapt
Hi, welcome to another Coffee time chat. With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years To help this discussion along we welcome: Bob Holland and Mark Sherwin of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://revenue-hub.com/expert-partn...
45m Nov 10, 2022
45m
It’s Decision Intelligence, Not Business Intelligence, That Is Key
Hi, welcome to another of our Coffee Time Chats. Today we are joined again by: 🔹 Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud (https://bit.ly/2IDSyLi) , one of our Expert Partners (https://revenue-hub.com/expert-partners) In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a...
37m Nov 03, 2022
37m
Hotel Digital Marketing Funnels: How to Bring Them Together?
Welcome to another Expert Insights discussion Are you a hotelier, but not a marketing specialist? Do you hear people talk about moving potential guests through the marketing funnels and wondering what on earth are they are talking about? Well this discussion might be of interest to you. Today we are joined again by: 🔹 Pau Siquier from mirai (https://bit.ly/3nSXo7w) , one of our Expert Partn...
30m Oct 25, 2022
30m
Is US Hotel Industry Heading Inadvertently to Over Commoditization?
Welcome to another of our coffee time chats. Today we are joined by: 🔹 Dr Don Wise and David Kasten from Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://revenue-hub.com/expert-partners) In this wide ranging discussion we touch on a number of areas and pose a few question: Is the US Hotel industry in a race to the bottom? Is it at risk of over commod...
35m Oct 07, 2022
35m
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
Welcome to another Expert Insights discussion, today we are joined again by: 🔹 Pau Siquier from mirai, one of our Expert Partners (https://revenue-hub.com/expert-partners) This is the 3rd video in the series we are recording with mirai In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to dri...
39m Oct 06, 2022
39m
Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
Welcome to another Expert Insights discussion, today we are joined again by: 🔹 Pau Siquier from mirai (https://bit.ly/3nSXo7w) , one of our Expert Partners (https://revenue-hub.com/expert-partners) This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing. In the 1st video we took an overview as to why hotels should invest in Digital Marketing. In thi...
34m Sep 26, 2022
34m
State of German Hotel Market Through Summer and Into Winter
Welcome to another of our coffee time chats Today we are joined by: 🔹 Pontus Berner from berner+becker (https://bit.ly/3y2njOX) NB: berner+becker are one of our Expert Partners (https://bit.ly/32FLILD) In today’s discussion we focus on the German hotel market. We review how the different hotel sectors have faired this Summer, what might happen as we head into the Autumn and Winter, and fin...
37m Sep 08, 2022
37m
Impact on Hotel Revenue, Profit and Reputation of Ineffective Maintenance
Welcome to another of our coffee time chats. Today we are joined by: 🔹 Marc Fleischer from Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://revenue-hub.com/expert-partners) In today’s discussion we look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit. We explore atti...
37m Sep 01, 2022
37m
The Power of Automation via RevMarketing Automation (RMA)
Welcome to another video in our Userguest series focused on the topic of RMA - RevMarketing Automation Today we are joined by: 🔹 Erik Munoz of Userguest (https://bit.ly/3J81r94) and Annemarie Gubanski from Taktikon  (https://taktikon.com/?utm_source=revenue-hub&utm_medium=referral&utm_campaign=taktikon-article-link-rh-post) NB: Userguest are one of our Expert Partners (https://bit.ly/32FLILD...
37m Aug 31, 2022
37m
Market Segmentation: Back To Basics As We Recover
Welcome to another of our Expert Insights discussions. Today we are joined again by: 🔹 Veit Meier of berner+becker one of our Expert Partners (https://revenue-hub.com/expert-partners) Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation. We consider what are some errors hoteliers make, or challenges they face, when c...
27m Aug 04, 2022
27m
Biggest Challenges Sales Team Face as Group Demand Returns (Part 2)
Welcome to another of our Coffee Time chats. Today we continue our discussion with: 🔹 Paige Duke of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://revenue-hub.com/expert-partners) Following our discussion in Part 1 where Paige outlined some challenges hotels face as group demand returns and the over reliance on strategy instead of tools and tactics...
25m Aug 02, 2022
25m
Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1)
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Paige Duke of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://revenue-hub.com/expert-partners) Our discussion is broken into two parts. In this episode, Part 1, we are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group dem...
22m Jul 28, 2022
22m
Revenue Management Needs to Think Like Digital Marketing (and Vice Versa)
Welcome to another of our Expert Insights. Today we are joined by: 🔹Cristian Blaj of Userguest (https://bit.ly/3J81r94) and 🔹Barry Wishart of Casa Collina (https://bit.ly/3xIovHR)  NB: Userguest are one of our Expert Partners (https://revenue-hub.com/expert-partners) In this discussion we expand on the recent discussion we had with Erik Munoz  when he introduced RMA - RevMarketing Automatio...
36m Jun 22, 2022
36m
Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Connor Vanderholm - CEO and Founder of Topline Revenue (https://bit.ly/2XzakHi) , one of our Expert Partners (https://revenue-hub.com/expert-partners)   In this discussion we talk with Connor around two core areas of perceived value and impact from the cost of living crisis We ask when will the bubble burst on high prices...
33m Jun 16, 2022
33m
Hotel Sector Post Pandemic: More Financial Headwinds Ahead?
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Dr Donald Wise of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion we talk with Dr Don about how the hotel industry looks post pandemic. We consider the current cost of living crisis and impact on travel this summer and also reflect on 'perceived...
33m Jun 09, 2022
33m
RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing
Welcome to one of our Expert Insights discussions. Today we are joined by: 🔹 Erik Munoz of Userguest (https://bit.ly/3J81r94) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion Erik introduces us to RMA – RevMarketing Automation – What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve? Hope you enjoy th...
16m Jun 01, 2022
16m
Price Optimisation: The What, The Why and The How (Demo Time!)
Welcome to one of our Hotel Tech chats. Today we are joined by the A-Team: 🔹 Alexander Edström and Alexandra Fjällman of Atomize (https://bit.ly/3vwfkHp) , one of our Expert Partners (https://revenue-hub.com/expert-partners) In this discussion we look at price optimisation, what it is, why do it and how to do it. We explore the factors influencing price optimisation, the number of calculatio...
49m May 18, 2022
49m
Is The Hotel Revenue You Generated Making it to The Bank?
Welcome to another of our Coffee Time chats. In this discussion we are joined by: 🔹Neil Grammer of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion we look at the critical importance of ensuring the hotel revenue you have generated actually makes it to the bank. We explore how the pandemic and current staffing short...
41m May 17, 2022
41m
Independent Hotels Can Blaze a Trail to The Commercial Strategy Role
Welcome to another of our Coffee Time chats. In this discussion we are joined by: 🔹 Jack Lindemuth of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion we talk about the 'new kid on the block', the Commercial Strategy Role, that overarching role encompassing Revenue, Marketing and Sales. We explore what is driving th...
35m Apr 20, 2022
35m
Who Are We: Userguest - in conversation with Hicham Benyebdri
In this Who Are We interview we are joined by: 🔹 Hicham Benyebdri of Userguest We are delighted to welcome Userguest (https://bit.ly/3J81r94) as one of our Expert Partners (https://bit.ly/32FLILD) In this discussion, Hicham Introduces us to Userguest, their solution and typical client profile. He also looks a little into the future and what that might involve, finally touching on the issue ...
30m Apr 13, 2022
30m
Hotel Forecasting in The New Normal - Has Anything Changed?
Welcome to another of our Expert Insight discussions. Today we are joined by: 🔹Veit Meier of berner+becker (https://bit.ly/3y2njOX) NB: berner+becker are one of our Expert Partners (https://bit.ly/32FLILD) In this discussion Veit takes us back to basics and looks at the fundamental task of Hotel forecasting. We look at what impact the pandemic, technology adoption and staffing issues has ha...
35m Apr 11, 2022
35m
Who Are We: Franco Grasso Revenue Team - in conversation with Franco Grasso
In this Who Are We interview we are joined by: 🔹 Franco Grasso of Franco Grasso Revenue Team We are delighted to welcome Franco Grasso Revenue Team (https://bit.ly/3KnQ8Lc) as one of our Expert Partners (https://bit.ly/32FLILD) In this discussion, Franco introduces us to his company, their core service and typical client profile. He also explains why he started the company and what value he...
22m Apr 11, 2022
22m
Is Revenue Strategy Just a Pipedream for Most Hotels?
Welcome to another of our Coffee Time chats. In this discussion we are joined by: 🔹 Neville Isaac of Beonprice (https://bit.ly/3u2VT8p) and 🔹 Karin Van Rhee of Juyo Analytics (https://bit.ly/3hJp51x) Please note, both Beonprice and Juyo Analytics are Expert Partners (https://bit.ly/32FLILD) In this conversation, we discuss with Neville and Karin whether revenue strategy is just a pipedream, ...
53m Apr 06, 2022
53m
Howsmyrate "Who Are We?" - In conversation with Kris Glabinski
In this Who Are We interview we are joined by: 🔹 Kris Glabinski of Howsmyrate (https://bit.ly/36Wjge9) We are delighted to welcome Howsmyrate (https://bit.ly/36Wjge9) as one of our Expert Partners (https://bit.ly/32FLILD) In this discussion, Kris Introduces us to the company, when and why it was formed and it’s core solution in rate shopping and price analysis. He outlines the cost effectiv...
25m Mar 31, 2022
25m
How Design Can Drive Revenue and Profitability in a F&B Outlet
Welcome to another of our Coffee Time chats. In this discussion we are joined by: 🔹 Glen Coben 🔹 Jacqueline Villamil of Strategic Solution Partners (https://bit.ly/33Hdl7y) , one of our Expert Partners (https://bit.ly/32FLILD) In this discussion, Glen and Jacqueline talk about a project Glen and his team were involved with, developing an innovative F&B model that provides a safe environment...
35m Mar 29, 2022
35m
Value of Unified Decision Data for Revenue and Digital Marketing
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Erik Munoz – Chief Commercial Officer at Lybra (https://bit.ly/2RGVuuG) NB: Lybra are one of our Expert Partners (https://revenue-hub.com/expert-partners) Following our recent video conversation with Stephanie of Cogwheel Marketing (https://bit.ly/3bojfPl) and Connor at Topline (https://bit.ly/2XzakHi) about The Marriag...
43m Mar 28, 2022
43m
The Marriage of Revenue Management and Marketing
Welcome to another Expert Insights discussion. Today we are joined by: 🔹 Stephanie Smith – Founder and Digital Matriarch at Cogwheel Marketing (https://bit.ly/3bojfPl) and 🔹 Connor Vanderholm – CEO and Co-Founder of Topline Revenue (https://bit.ly/2XzakHi) NB: Cogwheel Marketing and Topline Revenue are both Expert Partners (https://bit.ly/32FLILD) with Revenue Hub In our conversation, Steph...
37m Mar 18, 2022
37m
Strategic Solution Partners "Who Are We?" - In Conversation with Bill and Jacqueline
In this "Who Are We" interview we are joined by: 🔹 Bill Scanlon, President, CEO & Founder 🔹 Jacqueline Villamil, Chief Operating Officer We are delighted to welcome Strategic Solution Partners (https://bit.ly/33Hdl7y) as an Expert Partner (https://bit.ly/32FLILD) In this discussion, Bill and Jacqueline introduce us to Strategic Solution Partners and we cover a number of areas: • When they we...
22m Mar 16, 2022
22m
Thoughts to Drive Hotel Direct Bookings Both Now and Future
 Welcome to another of our Coffee Time chats Today we are joined by: 🔹 Michael Goldrich, Chief Experience Office at The Hotels Network (https://bit.ly/3eV4Z2x) NB: The Hotels Network (https://bit.ly/3eV4Z2x) are one of our Expert Partners (https://revenue-hub.com/expert-partners/) In this discussion, Michael does a bit of future gazing looking at what a hotel should consider in relation to t...
36m Mar 03, 2022
36m
Why the Way Hotels Forecast is Wrong and Outdated
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Apo Demirtas – CEO & Founder at HotelIQ (https://bit.ly/2IDSyLi) NB: HotelIQ (https://bit.ly/2IDSyLi) are one of our Expert Partners (https://revenue-hub.com/expert-partners/) Today we talk about the way Hotels Forecast and why the current method is wrong and outdated. We touch on a number of subjects, namely: Flaws in...
43m Feb 10, 2022
43m
Thinking of Becoming a Revenue Management Consultant?
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Connor Vanderholm Co-Founder and CEO at Topline (https://bit.ly/2XzakHi) NB: Topline (https://bit.ly/2XzakHi) are one of our Expert Partners (https://bit.ly/32FLILD) Topline are a Revenue Management consultancy, which Connor founded in 2020, so we thought it would be good to hear his perspectives on starting and building ...
45m Jan 27, 2022
45m
Hotel Technology: Fear of Change or Fear of Missing Out
Welcome to another of our Coffee Time chats. Today we are joined by: 🔹 Jos Schapp – CEO & Co-Founder at Roomdex (https://bit.ly/3tUK1oY) 🔹 Priya Rajamani – VP Support & Implementation at Stayntouch 🔹 Niels de Wilde – Commercial Director at Zoku NB: Roomdex (https://bit.ly/3tUK1oY) are one of our Expert Partners (https://bit.ly/32FLILD) Today we talk about Hotel Technology, it’s value to hote...
50m Jan 24, 2022
50m