Revenue Hub

Revenue Hub We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors.

Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

]]> http://www.revenue-hub.com audioboom.com Thu, 23 Oct 2025 16:00:00 +0000 en https://audioboom.com/i/34674430.png Revenue Hub http://www.revenue-hub.com

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https://audioboom.com/channels/4991407.rss

episodic 3+3+3 Ep2: Personalised Pricing, Always On and Booking Decline https://audioboom.com/posts/8794986 2855 false full The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):

🔹 Personalised Pricing
Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?

🔹 The “Always-On” Culture
Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”

🔹 Booking.com Losing Share
We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?

👉 The takeaways:

Experiment with personalisation, but keep fairness + transparency at the core.
Protect your teams (and yourself) by setting boundaries - performance > hours online.
Diversify your distribution mix now. The OTA landscape is shifting faster than most realise.

🔥 Question for you:
Would you trial true personalised pricing if the technology existed - and how would you keep it fair for your guests?

👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.

#HotelRevenue #RevenueManagement #DirectBookings #OTAStrategy #PersonalisedPricing #AttributeBasedSelling #HospitalityLeadership #WorkLifeBalance #AIinHospitality #Bookingcom #Expedia #HotelMarketing #DistributionStrategy #PMS #RMS #HotelDistribution

]]> Thu, 23 Oct 2025 16:00:00 +0000 tag:audioboom.com,2025-10-23:/posts/8794986 Revenue Hub Revenue Hub Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study) https://audioboom.com/posts/8778850 2621 false full 🚨 39% of bookings in just 30 days came from one simple change.

Aurora Anguilla Resort & Golf Club had a problem many hotels face:
👉 Strong website traffic, but too few guests converting.
👉 Great offers hidden deep in the site.
👉 Risk of losing visitors to OTAs.

By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:
✔️ +50% increase in “look-to-book” rate
✔️ $175,000 in direct revenue in 30 days
✔️ Over $500,000 tied to smart messaging initiatives
✔️ All while keeping the guest journey seamless and on-brand

💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.

You can watch the full video here: https://youtu.be/LfjLSJMzAxo
And if you don't want to miss any of our videos, you can subscribe to our YouTube channel: https://www.youtube.com/@RevenueHub

#HotelManagement #RevenueManagement #HotelMarketing #DirectBookings #HospitalityLeadership ]]> Thu, 18 Sep 2025 16:00:00 +0000 tag:audioboom.com,2025-09-18:/posts/8778850 Revenue Hub Revenue Hub DMA Fallout: Why Google’s Compliance Could Kill Hotel Direct Bookings | Must-Know for Hoteliers https://audioboom.com/posts/8751708 2140 false full The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?

In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.

👉 What’s at stake for your hotel?
👉 Why are direct bookings under threat?
👉 Who benefits from these changes - and who loses?
👉 Why is the hotel industry so silent while major OTAs stand to gain?

You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."

Here is the LinkedIn post Javier refers to in the video:
https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/

🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.

👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.

#HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry

]]> Tue, 22 Jul 2025 16:30:00 +0000 tag:audioboom.com,2025-07-21:/posts/8751708 Revenue Hub Revenue Hub Unlocking Revenue Potential by Combining Human Intelligence and AI (Case Study) https://audioboom.com/posts/8740348 3179 false full In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈

🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:

✅ The REAL challenges of manual pricing (and how to overcome them)
✅ How TFG scaled fast with SHR’s AI-powered RMS
✅ Why HotelIQ’s enterprise analytics changed the game
✅ How to gain forecasting accuracy within 1.4% — even for new openings
✅ The secret to team buy-in and driving cultural change

Whether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.

👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!

Discussion Timline:
00:00 – Welcome, Introduction and Soundbites
05:29 – Into from Muhammad (Hamoud) Al Hamoud
06:17 – Into from Sameer Umar
07:28 – Into from David Esteban
08:46 – Sameer sets the scene for this case study discussion
10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott
14:24 – Hamoud outlines what revenue management culture existed in TFG
16:47 – Evaluating RMS solutions and why SHR RMS
22:32 – David discusses how AI is playing a greater role in hotel revenue management
27:58 – Hamound outlines changes he has been making in TFG
32:10 – How has the team reacted to the introduction of technology
36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS
41:18 – Hamound outlines how this technology combination is adding value
49:30 – David offers his final thoughts
51:07 – Samir offers his final thoughts

#HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccess

Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

]]> Thu, 26 Jun 2025 16:30:00 +0000 tag:audioboom.com,2025-06-25:/posts/8740348 Revenue Hub Revenue Hub AI Agents and Metasearch Future: What GMs Need to Know https://audioboom.com/posts/8734251 1889 false full In this episode, we sit down with Diego Varela, Metasearch Product Owner at Mirai, to explore how AI agents like Google Gemini, ChatGPT Operator, and Kayak.ai are reshaping the travel landscape - and what that means for hotel general managers.

Are AI agents going to kill metasearch? Will travelers still compare prices? How should hotels adapt their distribution strategy to stay competitive?

🎯 Key Topics:

The future of metasearch in the age of AI
How platforms like Google, Kayak, and TripAdvisor are responding
Why price comparison is still crucial for hotels
The potential risks for direct bookings
What hotel GMs should be doing right now to prepare

Whether you're managing an independent hotel or a mid-size chain, this discussion breaks down the opportunities and threats posed by AI agents - and how hoteliers can stay ahead.

👉 Don’t forget to subscribe for more insights on tech, trends, and tools for hotel leaders.

#AIinTravel #HotelManagement #Metasearch #HotelMarketing #DirectBookings #TravelTech #AIagents #ChatGPT #GoogleGemini #HospitalityTrends2025

Timeline:
00:00 – Welcome, Introduction and Soundbites
02:42 – Meet Diego Varela & Mirai’s role in metasearch
06:14 – Will AI agents replace metasearch for hotels?
14:00 – How will metasearch platforms evolve
16:55 – How will AI Agents impact OTAs and direct bookings
23:02 – Will AI Agents develop a preference and potential bias
31:09 – Outro and thanks to Diego

Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

]]> Thu, 12 Jun 2025 16:30:00 +0000 tag:audioboom.com,2025-06-12:/posts/8734251 Revenue Hub Revenue Hub 3+3+3 = 3 Revenue Questions, 3 Bald Men and 3 Opinions https://audioboom.com/posts/8731009 2869 false full 🎥 In this video discussion we explore the Future of Hotel Revenue Management: Strategy, AI & the Human Touch.

We dive into the evolving world of hotel revenue management — and why it’s about so much more than rates and RevPAR.

💡 Should hotels still rely on historical data for forecasting?
💡 Is AI really leveling the playing field for smaller hotels?
💡 What does it mean to move from tactical to strategic — or even experimental — revenue management?

Join our experts Veit Meier of berner+becker and Thibault Catala of Catala Consulting as they explore how technology, traveler behavior, and shifting expectations are transforming the role of the revenue manager. From the impact of AI and real-time data to the need for gut instinct, soft skills, and scenario planning — this video breaks down what hotel GMs need to know to stay ahead.

Whether you manage a boutique property or oversee a portfolio, this conversation is packed has many thoughts and insights which might help you lead your commercial strategy into the future.

📺 Watch our the full video of this discussion here: https://bit.ly/3HtQyn1

💬 Got a topic you'd like us to cover? Drop it in the comments!

#HotelRevenueManagement #HotelTech #AIinHospitality #Forecasting #RevenueManager #HotelStrategy #hospitalityleadership

Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 ]]> Thu, 05 Jun 2025 16:52:39 +0000 tag:audioboom.com,2025-06-05:/posts/8731009 Revenue Hub Revenue Hub Discover How Causal & Multimodal AI Are Transforming Hotel Operations https://audioboom.com/posts/8727781 2010 false full In this exclusive interview, we sit down with Amit, Head of Machine Learning at Cloudbeds, to explore how Causal AI and Multimodal AI are revolutionizing the hotel industry. From boosting occupancy to delivering personalized guest experiences, learn how cutting-edge hotel technology is reshaping the future of hospitality.
✅ What you’ll learn:

What is Causal AI and how it helps hoteliers make smarter, data-driven decisions
How Multimodal AI connects guest data, images, and messages for seamless operations
Real examples of how AI can automate upsells, personalize stays, and break down departmental silos
How Cloudbeds Intelligence is using AI to unify hotel systems and unlock new revenue opportunities

📈 Whether you're a hotel owner, revenue manager, or hospitality marketer, this video will show you how to turn your hotel data into actionable insights using next-gen AI tools.

👉 Subscribe for more hotel technology trends and AI insights.

#HotelTechnology #AIForHotels #Cloudbeds #CausalAI #MultimodalAI #HotelRevenue #HospitalityTech #GuestExperience #HotelMarketing #HotelOperations #FutureOfHospitality #HotelAutomation

Music credit
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures
Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

]]> Thu, 29 May 2025 17:59:39 +0000 tag:audioboom.com,2025-05-29:/posts/8727781 Revenue Hub Revenue Hub Global Revenue Forum - January 30th 2025 https://audioboom.com/posts/8641935 517 false full In this interview we are joined by Ally Northfield, Managing Director at Revenue by Design.

Global Revenue Forum (GRF) was co-founded by Ally, Annemarie Gubanski, CEO at Taktikon Consultancy and Emanuele Nardin, Managing Director at Hotelperformance.

In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event this year? What should previous attendees visit in 2025? What is the value to new attendees and what will they experience?

Hope you enjoy the conversation

Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging as a consequence of AI-enabled efficiencies in our workplace and our homes.

How do we respond to the growing trend of individuals demanding personally validating experiences?
How do we price to meet the demand for tailored spaces as work blends with increased leisure time?
What potential do distribution marketplaces offer to unlock routes to market and build closer guest relationships?

The 2025 event will explore the following:

AI-Driven Opportunities

How AI advancements are creating new profit opportunities across the hospitality industry, including hotels, apartments, short-term rentals and open air accommodation.

Efficiency and Personalisation

Understand how AI-enabled efficiencies are reducing working hours of our guests, leading to increased demand for personally validating experiences and tailored spaces that blend work and leisure

Operational AI Efficiencies

Examine how AI is transforming hotel operations across all revenue-generating departments, from service delivery to guest interactions, driving profit growth

New Revenue Streams

Guidelines to future approaches to customized hotel booking experiences

Distribution Marketplaces

Join the conversation to discuss the potential of new distribution platforms to unlock routes to market, build stronger guest relationships, and enhance profitability

Future Profit Opportunities

Investigate how the hospitality industry can stay ahead of AI-driven trends to secure long-term growth and success

]]> Thu, 23 Jan 2025 16:30:00 +0000 tag:audioboom.com,2025-01-23:/posts/8641935 Revenue Hub Revenue Hub Top Tips to Help Convert Website Lookers into Hotel Bookers https://audioboom.com/posts/8527885 1301 false full Hi, welcome to another of our Coffee Time Chats

Today we focus on converting visitors to your website into booking guests

To share their insights, tips and advice, we are joined by Savina Karaivanova of Userguest, one of our Expert Partners

We discuss the importance of the hotel website user experience to increase conversions, the need for clear CTAs (Call to Actions), how personalizing offers and tailoring these to specific target markets can drive bookings and the critical need to streamline the booking process to maximize revenue and minimize low periods.

Finally, Savina outlines the latest Userguest offer where Hotels can sign up for a free Website Audit

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/WaqnsZNIMFc

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 21 Jun 2024 15:00:00 +0000 tag:audioboom.com,2024-06-21:/posts/8527885 Revenue Hub Revenue Hub Boost Tour Operator Business With Effective Revenue Management https://audioboom.com/posts/8526366 1699 false full Hi, welcome to another of our Coffee Time chats.

Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage tour operator business.

To bring their views and insights, we are joined by David McGloin, VP Sales for BEONx, one of our Expert Partners

In this discussion we consider the challenges of managing Tour Operator business, from negotiating prices, to navigating the current uncertain travel landscape and the need for a more dynamic and organized approach to pricing and forecasting this business segment.

Finally, David talks to us about the BEONx Tour Operator module

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/0z4hcd-4G8Q

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 19 Jun 2024 15:00:00 +0000 tag:audioboom.com,2024-06-19:/posts/8526366 Revenue Hub Revenue Hub Decision Intelligence: Rocco Forte Hotels & HotelIQ Case Study https://audioboom.com/posts/8520056 2718 false full Hi, welcome to another case study discussion.

Today we focus on the challenges and rewards of a decision intelligence tool and it’s
value to a hotel commercial operation.

To bring their views and insights, we are joined by:

Firas Moolla of HotelIQ
Amy Stevens of Rocco Forte Hotels

Amy takes us through her journey, outlining the initial objectives and goals she was trying to achieve after joining Rocco Forte. We explore how she reached the conclusion a decision intelligence tool was the way to go. We hear what has transpired since introducing the technology and what gains have been made. Finally we look at the value derived and any additional positive, but not originally expected, outcomes

Really hope you enjoy the conversation.

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/sitYyI374n0

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 07 Jun 2024 15:00:00 +0000 tag:audioboom.com,2024-06-07:/posts/8520056 Revenue Hub Revenue Hub How to Increase Visibility and Direct Revenue: Key Trends & Strategies https://audioboom.com/posts/8516308 3489 false full Hi, welcome to another Expert Insights discussion

Today we explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings.

We dig into how powering up your hotel website and booking engine, aligning marketing efforts with revenue priorities and automating these strategies can truly increase conversion.

Finally looking at the value of consumer engagement and personalisation through better matched offerings.

To share their insights and bring this topic to life are:

Cristina Blaj, consultant and Brand Ambassdor for Userguest, one of our Expert Partners, and CEO of Open Revenue Consulting.
Sam Weston, Marketing Director for 80 Days

All of these thoughts and views are supported by 80 Days Hotel Marketing Trends report which highlights 11 key findings and Userguests RevMarketing Certification Course which is focused on higher conversions from your direct channel.

Click here to access the free 80 Days Report

Click here to enrol for free on the RevMarketing Certification Course

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/mbobXO6xi8Q
(To help your viewing the video is broken down into chapters.)

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 31 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-31:/posts/8516308 Revenue Hub Revenue Hub Talent Trends Study: A Future Hotel Workforce Crisis? https://audioboom.com/posts/8512900 2956 false full Hi, welcome to another Coffee Time Chat

Today we focus on the challenges of hotel staffing and the ongoing crisis the industry faces, not only today but, more worryingly the trends for the future.

And this is where our guests Bill Scanlon and Lorraine Sileo step in to talk us through the recent Talent Study from Strategic Solution Partners, one of our Expert Partners

Strategic Solution Partners started the Talent Trends Study in 2019, since then it has continually highlighted the workforce challenges - many of which still haven’t been addressed effectively by the industry.

Fewer people are entering hospitality and more are retiring earlier. For those working in the industry, they want quality of life and flexibility. The labor shortage is felt at all levels but most severely on property.

In this discussion we touch on a number of wide ranging topics, whilst focusing in around the foreboding trends, challenges for education institutions and how much responsibility actually lies at the door of the industry itself.

Here is a link to access the Talent Trend Study

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/kTFSR3I4c2Y

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 30 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-29:/posts/8512900 Revenue Hub Revenue Hub Euro 2024 Demand Impact and What Regional Hotels Can Do? https://audioboom.com/posts/8512582 1778 false full Hi, welcome to another Expert Insights discussion

With Euro 2024 not far away, we wanted to look at how this tournament has influenced the hotel Sector in the key host cities and how this tournament compares to other major events such as the Olympics or Pop concerts.

But we also wanted to dig a bit deeper and see if the match location, date of the match and the opponents, have influenced demand and pricing.

We also explore what the regional hotels could be doing to pick up business which has been displaced due to the tournament.

To guide us through the numbers and provide their insights, we are joined again by:
Viet Meier of berner+becker, one of our Expert Partners

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/N6XZhC6vqQQ

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 29 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-28:/posts/8512582 Revenue Hub Revenue Hub Chatlyn “Who Are We”: In Conversation with Nicolas Vorsteher https://audioboom.com/posts/8509521 2014 false full We are delighted to welcome Chatlyn as an Expert Partner

Through this “Who Are We” interview you will hear from Nicolas Vorsteher, the founder of Chatlyn, about their solution, geographical focus, typical client profile and the backstory to their formation.

We hear his views on how an efficient modern communication approach can positively impact bookings but also emphasises this is one part of the revenue equation – stressing that if your guests are happy they will also spend more with you when on property.

Finally, Nicolas outlines a real customer example where the reality was very different to the hotel’s original perception.

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/G5mgwjhL6Ds

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 24 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-22:/posts/8509521 Revenue Hub Revenue Hub Net Revenue: A Possibility But Not Without a Major Shift in Mindset https://audioboom.com/posts/8510505 1064 false full We follow upon our video from yesterday looking at whether Net Revenue is a challenge to embrace of just another pipedream for hoteliers.

In today’s video we are joined again by Vassilis Syropoulos , Founder and CEO of Juyo Analytics, one of our Expert Partners

As with our videos last week looking at Total Revenue Management, in this discussion we ask for his thoughts on Net Revenue and some of the points made by Karin, Amrita and Jens insights

We ask what his opinion is on the adoption of net revenue across the hotel industry. We discuss the complexities faced when trying to embrace net revenue and we touch on the evolution of the commercial role, where the finance team fits in and the emerging role of chief intelligence officer.

NB: Juyo Analytics are one of our Expert Partners

Really hope you enjoy the conversation.

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/rct54iL39xk

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 23 May 2024 16:00:00 +0000 tag:audioboom.com,2024-05-23:/posts/8510505 Revenue Hub Revenue Hub Net Revenue: A Challenge to Embrace or Just Another Pipe Dream? https://audioboom.com/posts/8509668 979 false full Hi, welcome to another Expert Insights discussion

Today we continue our conversation around Revenue Management. Having discussed Total Revenue last week, today we are looking at Net Revenue.

In this discussion we ask is Net Revenue easier to achieve than Total Revenue? Do we know what Net Revenue actually means? And do hoteliers have a handle on their direct booking costs?

To share their insights and experience, we are joined again by:

NB: Juyo Analytics are one of our Expert Partners

Finally we will hear a little about the journeys both Amrita and Jens have been on as they move towards implementing Total Revenue and Net Revenue.

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/A0WS_5P8cpY

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 22 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-22:/posts/8509668 Revenue Hub Revenue Hub Impact of Poor Guest Communication is Bigger Than Lost Bookings https://audioboom.com/posts/8505756 3397 false full Hi, welcome to another Demo Time discussion.

Today we explore why hotel guests ask so many questions, the gold standards of hotel guest communications and the challenges hoteliers face in that area.

Joining us for this conversation is Shaun Sequeira from HiJiffy, one of our Expert Partners
Shaun is the Country Lead for HiJiffy in the UK & Ireland

As well as discussing the challenges hoteliers face with guest communications Shaun will also give us a quick demo of how HiJiffy’s AI works in practice and how straightforward the set up is thanks to recent developments.

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/UCmQYJ2v4JQ

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Fri, 17 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-15:/posts/8505756 Revenue Hub Revenue Hub The Big Challenges to Implementing Total Revenue Management https://audioboom.com/posts/8505724 1239 false full Today we follow upon our video from yesterday looking at Total Revenue Management

In today's video we take a wider perspective - from a Chief Executives viewpoint.

We are joined by Vassilis Syropoulos , Founder and CEO of Juyo Analytics, one of our Expert Partners

We ask for his thoughts on some of the points made in the recent discussion with Karin, Amrita and Jens

We question why department silos are still so prevalent, how hotel contracts and kpis influence the hotel performance focus, and where technology, specifically BI tools, can have an impact on (eventually) achieving total revenue management

Really hope you enjoy the conversation.

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/EtPcuPr4Qdc

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Thu, 16 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-15:/posts/8505724 Revenue Hub Revenue Hub Total Revenue Management - Why It Is Easier To Talk About Than Do https://audioboom.com/posts/8505011 937 false full Hi, welcome to another Expert Insights discussion

Today we look at Total Revenue Management

Yes, that topic that which has been discussed for years and years but still remains a dream for most.

In today’s discussion we actually look at the reality of the challenge and why it’s easier to talk about it than to do it.

To share their insights and experience, we are joined by:

🗣️ Karin van Rhee of Juyo Analytics
🗣️ Amrita Makkar of Virgin Hotels
🗣️ Jens Egemalm of Pandox

NB: Juyo Analytics are one of our Expert Partners

We ask is the industry now, crystal clear, about what total revenue management actually means?

Using corporate business as an example, our guests outline why it is so challenging and why it isn’t really being done.

And finally, how can technology help, or is it a hindrance, to achieving total revenue management.

Really hope you enjoy the conversation.

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/fXVF3FhbPlA

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Wed, 15 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-14:/posts/8505011 Revenue Hub Revenue Hub The True Cost of Vacant Executive Roles In Your Hotel: Loss Of Momentum And Revenue Impact https://audioboom.com/posts/8504468 1597 false full Hi, welcome to another Expert Insights discussion

Today we look at Hotel staffing and the impact an executive opening can have on a property – momentum is a key word here.

Joining us for this conversation is Greg Velasquez, Executive Director of Sales at Strategic Solution Partners, one of our Expert Partners

We look at the obvious, and often less obvious, risks hotels face with open positions.

We explore how an interim solution, like Task Force, can minimise the impact of these risks.

Finally we discuss misconceptions and reservations of utilising an interim solution whilst identifying the upsides in terms of guest experience, hotel reputation leading to sustained revenue and profitability.

Really hope you enjoy the conversation.

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/rGHpVQcvlks

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Tue, 14 May 2024 15:00:00 +0000 tag:audioboom.com,2024-05-13:/posts/8504468 Revenue Hub Revenue Hub XLR8 RMS "Who Are We": In Conversation with Natasha Pereira https://audioboom.com/posts/8495992 1293 false full We are delighted to welcome XLR8 RMS as an Expert Partner

In this "Who Are We" interview we are joined by Natasha Pereira, Sales Director

Through our conversation you will hear more about XLR8 and their solution, looking at the backstory to their formation, geographical focus and typical client profile. We also touch on how XLR8 leverages Artificial Intelligence to empower hoteliers with essential tools to streamline operations. From forecasting and price recommendation to project management and business intelligence for revenue.

Finally we hear Natasha's views on what separates XLR8 from other similar solution providers.

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/wSG96om-c2I

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 25 Apr 2024 15:48:07 +0000 tag:audioboom.com,2024-04-25:/posts/8495992 Revenue Hub Revenue Hub Time to Stop Missing Revenue, Wasting Money and Wasting Time https://audioboom.com/posts/8468607 4882 false full Hi, welcome to another Demo Time discussion

Today we are joined by Julia Schröder, Head of Sales at Hotellistat, one of our Expert Partners

First things to say is that this is the audio from a long form video where we examine a major challenge faced by hoteliers, explore some of the less obvious implications of this problem and then look at a potential technology solution.

As well as looking at the obvious impacts of the incredible amount of time that is wasted, along with missed revenue opportunities and overlooked cost savings, we also consider the less obvious impacts, for example:

Losing out to competitors moving faster than you
technology as a differentiator when recruiting and retaining
Importance of reviews

Really hope you enjoy the conversation.

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/aLjR7eQV2Xs

To help your viewing the video is broken down into chapters.

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Tue, 05 Mar 2024 16:00:00 +0000 tag:audioboom.com,2024-03-05:/posts/8468607 Revenue Hub Revenue Hub The Value of Automated Pricing for Independent Hotels https://audioboom.com/posts/8455078 3150 false full Hi, welcome to another Expert Insights discussion

Today we are joined by 3 guests:

Kris Glabinski of Aggregate Intelligence
Nicolo (Nick) Rolle of Lybra
Marco Kleiner of Atomize

NB: Aggregate Intelligence, Lybra and Atomize are all Expert Partners,

This is a wide ranging discussion centered around the importance of time, adaptability, and the ability to respond quickly to market changes in the context of pricing strategies for hotels, emphasising the challenges faced by smaller independent properties in managing pricing strategies manually and how automated pricing systems can address these problems.

Kris, Nick and Marco also look at the evolving nature of the hotel industry, the challenges faced by traditional revenue managers, and the potential impact of new entrants and changing guest expectations.

We touch on the potential benefits of adopting automated pricing systems for revenue management, occupancy optimization, and reducing manual efforts, especially in smaller properties where dedicated resources are limited.

Also, the need for continued education, adaptation to technological advancements, and a shift in mindset towards viewing revenue management systems as essential tools for staying competitive in the evolving hotel industry.

During the conversation we touch on subjects such as:

Time Constraints
Frequency of price changes
Understanding market dynamics
Role of Automated pricing
Real time dynamics
Technology adoption
Educational gap
Cost perception
Generational shift
Guest personalization

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/YMGvJHz3fEU

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> We touch on the potential benefits of adopting automated pricing systems for revenue management, occupancy optimization, and reducing manual efforts, especially in smaller properties where dedicated resources are limited Tue, 13 Feb 2024 16:00:00 +0000 tag:audioboom.com,2024-02-08:/posts/8455078 Revenue Hub Revenue Hub Retention, Retention, Retention: What Can Hotels Do To Improve It? https://audioboom.com/posts/8454175 2148 false full Hi, welcome to another Expert Insights discussion

Today we are joined by Deanne Soderberg who is a seasoned HR professional and presently a Human Resource Industry Expert Consultant and Talent Specialist with Strategic Solution Partners one of our Expert Partners,

Her 16 years as VP of Human Resources with Hay Creek Hotels involved growing a small start-up hotel company from 4 boutique properties to over 20 while building a company culture and developing Human Resource Strategies

Her experiences as HR Director and Trainer with Omni Hotels for over 11 years brings background in luxury city hotels across the US and speaks to her employee relations & retention expertise as a hospitality HR Strategist.

We thought it would be interesting to draw on her experience and explore the topic of staff retention and tactics to employ to help with the staffing challenges the hotel sector faces

During the conversation we touch on subjects such as:

Why so much focus on hiring but little about retention
Developing Managers into Leaders
Value of communication
Rewards and Recognition
Career Development
Culture underpins everything

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/Gr9XY3_rukM

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 07 Feb 2024 16:00:00 +0000 tag:audioboom.com,2024-02-07:/posts/8454175 Revenue Hub Revenue Hub HiJiffy - "Who Are We": In Conversation with Tiago Araújo https://audioboom.com/posts/8434288 2558 false full We are delighted to welcome HiJiffy as an Expert Partner

In this "Who Are We" interview we are joined by Tiago Araújo, CEO & Co-founder

Through our conversation you will hear more about HiJiffy and it's solution, touching on the backstory to their formation. We also touch on how HiJiffy, AI assistants and chatbots in general are developing, how hotelier perceptions change once they start using their solutions and what separates HiJiffy from other similar solution providers.

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/pQfaNn2onSs

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 18 Jan 2024 16:00:00 +0000 tag:audioboom.com,2024-01-18:/posts/8434288 Revenue Hub Revenue Hub The Future of Hotel Commercial Teams: It's Time to Evolve and Fly https://audioboom.com/posts/8412594 2065 false full Hi, welcome to another expert insight discussions.

Today we are joined by Estella Hale, Chief Commercial Officer at HotelIQ, one of our Expert Partners, and Robert Marusi, Chief Commercial Officer at Turtle Bay Resort.

In this conversation our focus is on the hotel commercial teams, most specifically, revenue and marketing.

In particular we are looking at how the roles and responsibilities in these departments are evolving to take advantage of modern technology, or, as in a lot of hotels, maybe not changing at all.

The hotel industry is at a pivotal moment, traveller demands are changing and the digital transformation is touching every aspect of hotel operations. Hyperpersonalization and the need for commercial teams to have a 360 view of the customer is paramount.

Revenue professionals must start thinking like marketeers and vice versa.

The best leaders are already making this transition, as for the others, well, they may just get left behind or become irrelevant.

Hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/BBp-a3BBizc

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 07 Dec 2023 16:00:00 +0000 tag:audioboom.com,2023-12-07:/posts/8412594 Revenue Hub Revenue Hub Avoiding Ethical Pitfalls from the Dark Side of Revenue Management https://audioboom.com/posts/8412080 2118 false full Hi, welcome to another Expert Insights discussion

Today we are joined by Connor Vanderholm from Topline, one of our Expert Partners,

Following his recent article outlining some of the revenue management practices that could be considered to run a little close to unethical, we felt compelled to hear the words from his own mouth and get a slightly deeper insight

Obviously what are, or are not, ethical boundaries is a personal viewpoint, and this conversation is far from preachy, but, in our opinion, it does hold a mirror up to some of the techniques used which might lead to a guest feeling more like a walking ATM, than a welcome visitor.

Hope you enjoy the conversation

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/5Tt04BJhKuE

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 06 Dec 2023 16:00:00 +0000 tag:audioboom.com,2023-12-06:/posts/8412080 Revenue Hub Revenue Hub To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing https://audioboom.com/posts/8411489 2440 false full Hi, welcome to another Expert Insights discussion

Today we are joined by Stephanie Smith from Cogwheel Marketing, one of our Expert Partners,

In this discussion we explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.

With the continual change In traveller behaviour, and how they go about researching, and subsequently booking their travel, it is more imperative than ever that hotels take a balanced and strategic view of how they market to both their transient and group business.

Stephanie feels hoteliers, in particular sales and marketing, do not approach these markets in the same way.

Through this conversation, she outlines 10 areas to challenge your current thinking, and lays out a simple point scoring game you can play to see if you do indeed adopt a balanced approach, or maybe not.

Hope you enjoy the conversation
What will you score?

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/nAaerHoKWwg

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Tue, 05 Dec 2023 16:21:22 +0000 tag:audioboom.com,2023-12-05:/posts/8411489 Revenue Hub Revenue Hub Connecting the Dots: Rates, Reviews, Reputation and Demand https://audioboom.com/posts/8385863 2414 false full Hi, welcome to another expert insights discussion.

Today we are joined by Julia Schröder from Hotellistat, one of our Expert Partners.

In this discussion we look at the importance of connecting the data dots between rates, reputation, reviews and demand to gain commercial insights, drive more bookings, increase revenue and enhance profitability.

We touch on the wealth of data that sits in a hotel operation.

The correlations and cause-effect relationships that can impact dramatically on a Hotel's performance positively or negatively.

And how machine learning and AI can help hoteliers manage, what feels at times, like an insurmountable challenge.

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/o_RRvKWtMK8

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 19 Oct 2023 15:00:00 +0000 tag:audioboom.com,2023-10-17:/posts/8385863 Revenue Hub Revenue Hub Hotel Sector Health Still Strong: Will This Continue or Melt Away? https://audioboom.com/posts/8383317 2106 false full Hi, welcome to another Coffee Time Chat

Today we are joined by Dr Don from Strategic Solution Partners, one of our Expert Partners

As is customary when we have Dr Don joins us, we love to delve into his wealth of knowledge, and financial expertise, to hear his views on the current state of the hotel industry.

His track record speaks for itself and, keeping his fingers closely on the pulse, he is well placed to assess the health of the sector.

The heart still seems to be beating strongly with continuing demand, but will this carry on or melt away?

Let’s find out.

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/O1O1AqHB1N4

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 18 Oct 2023 15:00:00 +0000 tag:audioboom.com,2023-10-12:/posts/8383317 Revenue Hub Revenue Hub SWOT Analysis of the Revenue Manager and RMS Technology https://audioboom.com/posts/8382706 1855 false full Welcome to another of our Expert Insights discussions.

Today’s conversation is looking at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS)

We often hear the discussion around technology replacing the human but, is there actually a choice to be made between having a revenue manager or revenue technology? Surely the ideal scenario would be to have both or maybe, the answer is, it depends.

Bringing their expertise to this discussion is Veit Meier from berner+becker, one of our Expert Partners

Veit has put some thoughts together around a SWOT Analysis on the Revenue Manager and RMS technology.

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/EqR78_-Otcw

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Tue, 17 Oct 2023 15:00:00 +0000 tag:audioboom.com,2023-10-11:/posts/8382706 Revenue Hub Revenue Hub Has The Sustainability Topic Reached Marketing and Revenue Teams? https://audioboom.com/posts/8381396 1942 false full Hi, welcome to another Coffee Time Chat

We continue our video series with Strategic Solution Partners, one of our Expert Partners, looking at the impact, or influence, of the sustainability discussion across different hotel departments.

In this episode we ask if the focus around sustainability has made its way into the Marketing and Revenue teams, questioning does it form any significant part of the weekly strategic discussions.

Joining us to share their views and experience are Suzanne Swaffordand Deirdre Ryan

For this discussion we touch on a number of areas:

Is sustainability just an issues for hotel operations?
How is sustainability influencing discussions and decisions within Revenue Management
How is sustainability influencing discussions and decisions within Marketing
How are you seeing sustainability focus impacting RFPs
Are guest reviews showing any signs of sustainability awareness when evaluating hotel stays
Are Loyalty programs evolving to reflect, or reward, sustainable behaviour

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/gaW7tw3XMBQ

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 12 Oct 2023 15:00:00 +0000 tag:audioboom.com,2023-10-09:/posts/8381396 Revenue Hub Revenue Hub The Potential Impacts of Ignoring Your Hotel Price Competitiveness https://audioboom.com/posts/8381392 1491 false full Hi, welcome to one of our Expert Insight discussions

This is part 2 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it.

In both episodes we have been joined by Pablo Sanchez from mirai, one of our Expert Partners

In part 1 Pablo outlined how losing control of your price could mean hoteliers missing out on a potential 34% increase in bookings.

In this episode we change tack a little and look at possible medium to long term implications of not addressing your hotel price competitiveness.

The loss of booking increase is an obvious short term potential loss, but looking further out the challenges are more subtle, occurring slowly overtime. In much the same way we see with the current climate crisis, with small temperature changes over the years, these small incremental missed opportunities could have a larger, more dramatic impact.

You can't put your head in the sand, do the same thing and expect a different outcome - that would be insanity.

I really hope you enjoy this conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/aPxlZgIRoBU

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 11 Oct 2023 15:00:00 +0000 tag:audioboom.com,2023-10-09:/posts/8381392 Revenue Hub Revenue Hub How Controlling Your Hotel Pricing Could Increase Bookings by 34% https://audioboom.com/posts/8381391 1547 false full Hi, welcome to one of our Expert Insight discussions

This is part 1 of 2 episodes looking at the importance of controlling your Hotel pricing and, more importantly, the impacts of not controlling it.

In both episodes we are joined by Pablo Sanchez from mirai, one of our Expert Partners

In this episode Pablo outlines concisely, how losing control of your pricing could mean hoteliers missing out on a potential 34% increase in bookings.

He shows us how different pricing scenarios feed through to increased visibility, CTR and conversions and, by using booking simulation, Pablo illustrates how this 34% potential increase of bookings could be achieved.

All of these scenarios and simulations are supported by data from their recent survey of 1500 hotel prices formed from 10 million traveller-set date queries.

In part 2 we will look at the broader, Medium to long term Implications of not controlling your Hotel price

But for now, I really hope you enjoy this conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/U7LxJLRUbls

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Tue, 10 Oct 2023 15:00:00 +0000 tag:audioboom.com,2023-10-09:/posts/8381391 Revenue Hub Revenue Hub Genuine Hotel Sustainability Unrealistic Without Strong Leadership https://audioboom.com/posts/8344580 2252 false full Hi, welcome to another Coffee Time Chat

This is the first video in a series we are doing with Strategic Solution Partners, where we take a look at Sustainability in the hotel industry.

NB: Strategic Solution Partners are one of our Expert Partners

Across this series we will be looking at different aspects of sustainability in hotels and asking are we seeing genuine sustainability efforts or are we falling into the greenwashing trap.

Joining us to share their views and experience are David Kasten and Mark Sherwin

For this discussion we are focusing on the operational side of a hotel. We ask:

What does sustainability actually mean
With inflation, high interest rates and staffing issues can we actually prioritise sustainability initiatives at this present time
If we can prioritise them, what are some of the short term, low hanging fruit, ideas hotels could look to adopt
Taking a more strategic viewpoint, how should we approach medium and longer term projects
And finally we ask, are we seeing genuine leadership in this are or is it more of a tick box exercise to hit regulations and give the hotel PR team something to talk about.

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/FWpKWQioCyk

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 03 Aug 2023 15:00:00 +0000 tag:audioboom.com,2023-08-03:/posts/8344580 Revenue Hub Revenue Hub 3&6 "Who Are We": In Conversation with Ben and Tristan https://audioboom.com/posts/8333751 1690 false full We are delighted to welcome 3&6 as an Expert Partner

In this "Who Are We" interview we are joined by:

🔹 Ben Hanley - Co-founder

🔹Tristan Heaword - Co-founder

Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus.

After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds.

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/S2-_k9CUEv8

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 14 Jul 2023 15:30:00 +0000 tag:audioboom.com,2023-07-12:/posts/8333751 Revenue Hub Revenue Hub Hotellistat "Who Are We": In conversation with Philip and Julia https://audioboom.com/posts/8333747 1869 false full We are delighted to welcome Hotellistat as an Expert Partner

In this "Who Are We" interview we are joined by:

🔹 Philip Kuchelmeister - Founder and Managing Director

🔹Julia Schröder - Head of Sales

Through our conversation you will hear more about the company, when they were founded, typical client profile and geographical focus.

After which we dig deeper into the backstory how the company came about risks taken to get started and what the future holds.

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/_NttnnDDrWc

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 14 Jul 2023 15:00:00 +0000 tag:audioboom.com,2023-07-12:/posts/8333747 Revenue Hub Revenue Hub Win More Hotel Meetings And Group Revenue With Less (Time and Staff) https://audioboom.com/posts/8334272 1660 false full Hi, welcome to another Expert Insights Discussion

In episode 1 we looked at why hotels might not focus on meetings revenue as much as rooms and what are some of the barriers when trying to embrace meetings revenue management.

Today, in this final episode, our guests:

🔹 Peter Brauer of Get Into MoRe

🔹 Mark Struik of Please ask m

Look at whether revenue managers work with the meeting sales team to maximize revenue, how the staffing crisis is impacting meeting sales and how technology can support the hotel’s efforts to handle enquiries and align those with hotel needs to optimise revenue.

NB: Get Into MoRe are one of our Expert Partners

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/zWQO7s1rgtk

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 13 Jul 2023 15:00:00 +0000 tag:audioboom.com,2023-07-13:/posts/8334272 Revenue Hub Revenue Hub Overcoming Hurdles to More Hotel Meetings and Group Revenue? https://audioboom.com/posts/8333754 1664 false full Hi, welcome to another Expert Insights Discussion

With recent articles about Meetings and Group business finally starting to fill hotel rooms, we thought it might be interesting to discuss how increased groups and meetings business might impact hotels, especially when you consider the ongoing staff shortage and the challenge faced in trying to respond to more group enquiries.

And why understanding how revenue management applies in relation to group business, is ever more important especially when trying to balance group business against individual bookings and identifying the most profitable mix.

So we have recorded a 2 video series where we look at the importance of hotel meetings and group revenue.

Joining us on to offer their insights are:

🔹 Peter Brauer of Get Into MoRe

🔹 Mark Struik of Please ask m

Today, in video 1, we specifically look at why hotels might not focus on meetings revenue as much as they should do and what are some of the barriers when trying to embrace meetings revenue management.

NB: Get Into MoRe are one of our Expert Partners

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/8e2rJhPwY8k

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 12 Jul 2023 15:00:00 +0000 tag:audioboom.com,2023-07-12:/posts/8333754 Revenue Hub Revenue Hub Hotel Digital Marketing: Is Data Helping You Ask the Right Questions? https://audioboom.com/posts/8317985 1651 false full Hi, welcome to another of our demo time discussions

Today we are talking about the impact to hotels of combining multiple digital marketing datasets.

To offer their insights we are joined by

🔹 Stephanie Smith Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics and one of our Expert Partners

Through the discussion Stephanie will outline her views on why hoteliers can leverage this data more effectively, she will also demonstrate the Cogwheel Analytics solution.

We look at the challenges faced when trying to pull different information from multiple sources and the value of aggregating data from your website marketing, paid social, OTA efforts, etc. all in one place.

Stephanie also highlights how the vast majority of data is extracted from the PMS and the limitations of this only showing what has been booked - and asks what is actually happening before the booking is made?

We also explore how adopting this technology can start to turn the view from purely internal analytics to external benchmarking and scorecards i.e. are we on pace with other competitor hotels? Is our hotel getting it's fair share from Google? Is our ROI comparable to other similar properties?

Really hope you enjoy the conversation 👍🏻

#👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/tllLtqk4D0o

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 15 Jun 2023 15:02:21 +0000 tag:audioboom.com,2023-06-15:/posts/8317985 Revenue Hub Revenue Hub Decision Intelligence Pt2: Sonesta Hotels & Resorts HotelIQ Case Study https://audioboom.com/posts/8317223 2539 false full Hi, welcome to another of our case study discussions.

Today is the 2nd of our 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability.

Joining us for this conversation is:

🔹 Apo Demirtas, Founder & CEO of HotelIQ
🔹 Gul Turkmenoglu, Senior Director of Operations at Sonesta Hotels & Resorts

We hear how Gul identified a lot of decisions were being made on, what in reality, was limited information, and how adopting a business intelligence tool was such a massive game changer for her team and property.

She also explains how the ability to not only look at data from a group head office perspective, but to drill down to a property level, has been invaluable for strategic decision making.

Finally we touch on the ease of use and how HotelIQ has become an integral tool used on a daily basis.

NB: HotelIQ are one of our Expert Partners

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/dSoaTMz7UYY

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Wed, 14 Jun 2023 15:00:00 +0000 tag:audioboom.com,2023-06-14:/posts/8317223 Revenue Hub Revenue Hub RoomPriceGenie “Who Are We”: In Conversation with Thomas Landen https://audioboom.com/posts/8314888 1507 false full We are delighted to welcome RoomPriceGenie as an Expert Partner

In this "Who Are We" interview we are joined by:

🔹 Thomas Landen - Chief Marketing Genie at RoomPriceGenie

In this discussion Thomas tells us more about the company, when they were founded and the back story to it’s inception.

We hear about their typical client profile geographical focus and how they add value to their clients

Really hope you enjoy the conversation 👍🏻

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/38myFnUn8o4

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
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]]> Fri, 09 Jun 2023 15:00:00 +0000 tag:audioboom.com,2023-06-09:/posts/8314888 Revenue Hub Revenue Hub Decision Intelligence: Turtle Bay Resort HotelIQ Case Study https://audioboom.com/posts/8313194 2263 false full Hi, welcome to one of our case study discussions.

Today is the 1st of 2 case studies looking at how the adoption of a business intelligence and analytics tool can help hotels make more accurate data informed decisions, leading to increased revenue and profitability.

Joining us for this conversation is:

🔹 Apo Demirtas, Founder & CEO of HotelIQ
🔹 Robert Marusi, Chief Commercial Officer at Turtle Bay Resort

We explore what operational pain points Robert has experienced in previous commercial roles and how the adoption of HotelIQ has positively impacted his marketing and commercial teams by breaking down silos and increasing collaboration.

Finally we touch on the ease of implementation, what factors to consider and how the HotelIQ team supports them.

NB: HotelIQ are one of our Expert Partners

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/M1GuWs7r-C4

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Wed, 07 Jun 2023 15:00:00 +0000 tag:audioboom.com,2023-06-07:/posts/8313194 Revenue Hub Revenue Hub RevMarketing Automation: Yotel Case Study https://audioboom.com/posts/8310445 2307 false full In the past few sessions with Userguest, one of our Expert Partners, we talked about the power of RevMarketing Automation and today we explore a success story with Yotel.

To take us through this discussion we are joined by:

🔹 Augustin Cacot, VP Demand for Yotel
🔹 Cristina Blaj, Brand Ambassador for Userguest

We talk about how Yotel embraced RevMarketing Automation to connect the demand and revenue priorities in their direct channel, the benefits they have derived from RMA, how it is adapted to their different properties in different locations and how this technology supports Augustin’s needs from a Group perspective.

We touch on what RevMarketing Automation is and what it can do for hotels, what Yotel were doing (before Userguest) to connect the demand and revenue priorities in your direct channel, how RMA helps Yotel solve occupancy needs and boost revenue based on each property's objectives and how does the Userguest solution work with hotel groups and how does it show data across the group portfolio.

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/YUvg23U7I0Y

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Thu, 01 Jun 2023 15:02:00 +0000 tag:audioboom.com,2023-06-01:/posts/8310445 Revenue Hub Revenue Hub Hotel Brand: Is Your External Image and Messaging Fake News https://audioboom.com/posts/8298982 2275 false full Hi, welcome to another Expert Insights Discussion

Today we are talking Hotel Brand

When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty, reputation and price integrity.

Brand is not just about a marketing headline or a generic boilerplate, it is holistic!!

To offer their insights we are joined by

🔹Melinda Speck from Strategic Solution Partners

Does your external image and messaging accurately reflect your culture, values and operation or is it fake news? If it is not genuine your guests will feel the disconnect when they stay, if not consciously then certainly sub-consciously.

Through the discussion Melinda shares examples of where she believes brand has been done well and what it means to adopt a holistic approach.

NB: Strategic Solution Partners are Expert Partners of Revenue Hub

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/VDEXjvguLYE

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 11 May 2023 15:00:00 +0000 tag:audioboom.com,2023-05-11:/posts/8298982 Revenue Hub Revenue Hub Hotel Direct Booking (Pt3): Turn Lookers Into Bookers https://audioboom.com/posts/8298327 1240 false full Hi, welcome to another Expert Insights Discussion

This is the final episode of our 3 podcast series looking at the challenge of converting direct bookings

So far…

In episode 1 we explored How your marketing and distribution strategy can make you more attractive and in episode 2 we looked at hoteliers can make their website more engaging and sticky.

Today, in the final episode 3, our guests our guests Hicham Benyebdri of Userguest, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds consider ways Hotels can increase their chance to convert those lookers into bookers.

NB: Userguest, Cendyn and Cloudbeds are Expert Partners

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/y_Bd91n7e0E

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Wed, 10 May 2023 15:00:00 +0000 tag:audioboom.com,2023-05-10:/posts/8298327 Revenue Hub Revenue Hub Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky) https://audioboom.com/posts/8295276 1081 false full Hi, welcome to another Expert Insights Discussion

This is episode 2 of our 3 podcast series looking at the challenge of converting direct bookings.

So far, we explored how your marketing and distribution strategy can make you more attractive (and you can see the discussion here in video 1).
Coming up in episode 3 we will consider ways hotels can increase their chance to convert those lookers into bookers.

But before that, today, in episode 2, our guests Hicham Benyebdri of Userguest, Tina Markowitz of Cendyn and Shane Robbins of Cloudbeds look at how hoteliers can make their hotel website more engaging and sticky.

NB: Userguest, Cendyn and Cloudbeds are Expert Partners

Hope you enjoy the discussion👍

👀 If you would like to watch the video of our discussion
Here is the YouTube link: https://youtu.be/oO5IPRRJ-B0

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 04 May 2023 15:00:00 +0000 tag:audioboom.com,2023-05-04:/posts/8295276 Revenue Hub Revenue Hub Hotel Direct Booking (Pt 1): Make Your Hotel Attractive https://audioboom.com/posts/8294313 1528 false full Hi, welcome to another Expert Insights Discussion

This is episode 1 of a 3 podcast series looking at the challenge of converting direct bookings, with an overarching question:

Is it really a fight between Hotels and OTAs?
(seems a bit of an unfair fight if you ask me)

Joining us on these podcasts to share their insights are:

🔹Hicham Benyebdri of Userguest
🔹Tina Markowitz of Cendyn
🔹Shane Robbins of Cloudbeds

NB: Userguest, Cendyn and Cloudbeds are Expert Partners

In this short series we will explore:

How your hotel marketing and distribution strategy can make you more attractive
Look at how hoteliers can make their website more engaging and sticky
Outline ways to convert those lookers in to bookers

Today, in episode 1, we focus on how your hotel marketing and distribution could make you more attractive.

Hope you enjoy the discussion👍

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/qZsfmVLRQO4

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 03 May 2023 15:00:00 +0000 tag:audioboom.com,2023-05-03:/posts/8294313 Revenue Hub Revenue Hub Is Summer 2023 Looking Positive for German Hotel Market? https://audioboom.com/posts/8280803 2092 false full Welcome to another of our coffee time chats. Today we are joined by:

🔹 Pontus Berner from berner+becker, one of our Expert Partners

In this discussion we take another look at the German hotel market and follow up on our conversation in September when Pontus considered what might happen in Winter 2022 and he also looks ahead to Summer period coming up.

With concern over a possible recession and rising energy prices we see if this translated into a downturn in anyway. Did group requests continue to increase and were there any marked differences between leisure and corporate business. Finally, were there any pricing pressures that came through into the market.

After reviewing what actually happened, Pontus looks to the Summer months ahead, touching on some early possible challenges for the leisure markets as domestic customers look to travel abroad, whether this will bring some pricing pressures and offers for final thoughts for hoteliers to start moving away from day-to-day thinking.

Hope you enjoy the discussion 👍

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/TIcTiTJeUYw

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Thu, 13 Apr 2023 15:00:00 +0000 tag:audioboom.com,2023-04-13:/posts/8280803 Revenue Hub Revenue Hub How to Turn Hotel Competitor Intelligence into Additional Revenue https://audioboom.com/posts/8272025 2521 false full Hi, welcome to another Expert Insights discussion.

Today we are joined by:

🔹Kris Glabinski, VP Europe at Aggregate Intelligence, a world leading data intelligence company, and the company behind Ratemetrics, one of our Expert Partners

In this discussion we look at how hoteliers can turn competitor intelligence into a additional revenue in a very simple way using readily accessible data – the same data every guest can use when choosing a hotel – including your competitors!

Kris takes us through a real life example and also illustrates how, through marginal price gains, a hotel with 76 rooms, 60% occupancy and an ADR of 150 Euros could add 49k of additional revenue straight to its bottom line.

Later in the discussion he demonstrates Ratemetrics ‘free for ever’ tool, which hotels can use to take their first steps into gathering competitor intelligence to help inform strategic pricing decisions which can drive additional revenue and profit.

Overall, price benchmarking helps hotels to stay competitive and optimize their revenue management strategies, leading to increased profits and customer satisfaction – which hotelier doesn’t want that?!

Hope you enjoy the discussion 👍
👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/f97EAmkKRDo

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 29 Mar 2023 15:00:00 +0000 tag:audioboom.com,2023-03-29:/posts/8272025 Revenue Hub Revenue Hub Hotel Staffing Issue: A Passing Shower or a Bigger Storm Brewing? https://audioboom.com/posts/8256097 1984 false full Hi, welcome to another Coffee Time Chat

Today we look at the Hotel staffing issue and ask, is this just a passing shower or a bigger storm brewing?

To help us along with this conversation we are joined by:

🔹Bill Scanlon and Kirby Smith of Strategic Solution Partners, one of our Expert Partners

Through their Hotel Taskforce solution and Project Based Expert Consulting SSP work day in and day out, hand in glove, with medium and small hotel groups and independent properties.

So we feel they are well placed to provide insights on the current situation regarding hotel staffing challenges, the loss of senior strategic expertise following covid and what their recent gig study shows about the attractiveness of the hotel industry and the potential misalignment between what hotels are offering and what future talent is looking for

….. and surprise surprise, its not all about more money?

Hope you enjoy the discussion👍

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/VDAsq9wpNiQ

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Wed, 01 Mar 2023 16:00:00 +0000 tag:audioboom.com,2023-03-01:/posts/8256097 Revenue Hub Revenue Hub How To Apply Revenue Strategies To Your Direct Channel https://audioboom.com/posts/8239391 2142 false full Hi, welcome to our first video of 2023. We took a bit of a break over the festive period to recharge and we’re back ready for the Year ahead

Today we kick off by revisiting a core topic in 2022 - RMA - RevMarketing Automation

In this discussion we take a deeper dive into the Revenue aspect of RevMarketing Automation and explore how revenue strategies can be applied directly to the hotel’s website and what the benefits of this are.

To help us along, we have two guests to give us their valuable insights:

🔹 Cristina Blaj, Brand Ambassador for Userguest, one of our Expert Partners, and Founder of Open Revenue Consulting
🔹 Alejandro Garcia, Director of Sales, EMEA for Duetto

In this wide ranging conversation we explore:

🔸Why do a majority of hotels not apply revenue strategies to their websites?
🔸What is the role of the Revenue Management System and how important is the marketing data to inform the revenue strategy?
🔸What are the reasons hotels should consider applying these revenue strategies to the direct channel?
🔸Where does RMA step into this equation and how does it act as the facilitator between the RMS and the direct channel?
🔸What kind of strategies can and should be applied to maximise this relationship and drive a revenue?

Hope you enjoy the discussion👍

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/V0sdwSNiwXM

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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YouTube: Subscribe Link ]]> Tue, 31 Jan 2023 16:00:00 +0000 tag:audioboom.com,2023-01-31:/posts/8239391 Revenue Hub Revenue Hub Hotel Consultants: Not Always the Seagull at the Picnic https://audioboom.com/posts/8210744 1729 false full Hi, welcome to another Coffee time chat.

Today we look at hotel consultancy and ask are they really the seagull at a picnic, i.e. they swoop in, make a mess and then leave .......... maybe that's a bit unfair!?

To provide some insights we welcome back:

To help us along with this conversation we are joined again by:

🔹David Kasten of Strategic Solution Partners, one of our Expert Partners

In this wide ranging discussion we touch on a number of areas and pose a few questions:

Why are Hotel Consultants a bit like Marmite, you either love them or hate them?
Where can hotel consultancy add value and where might that increase during 2023?
Why it’s not always the consultants fault, and those hiring, need to share some blame when it doesn’t go as planned.
What should be put in place from the outset to increase the chances of a positive outcome?
And finally, where can consultants help with the current staffing challenge?

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/0sAk9-nJsss

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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]]> Fri, 09 Dec 2022 16:00:00 +0000 tag:audioboom.com,2022-12-08:/posts/8210744 Revenue Hub Revenue Hub Discover The Most Profitable Rate For Your Rooms - For Free !! https://audioboom.com/posts/8210362 1332 false full Hi, welcome to another Expert Partner update discussion.

Today we are joined by:

🔹Kris Glabinski, VP Europe at Aggregate Intelligence, a world leading data intelligence company, and the company behind Ratemetrics and HowsMyRate, one of our Expert Partners

In this discussion we talk about Ratemetrics, what is it, why did they decide to enter the market and why they offer a 'free forever' option.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/LioMKlE7EQM

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Thu, 08 Dec 2022 16:00:00 +0000 tag:audioboom.com,2022-12-08:/posts/8210362 Revenue Hub Revenue Hub Winter Might Be Coming, But Spring Can Still Bloom for Hotels https://audioboom.com/posts/8205200 2032 false full Hi, welcome to another Coffee time chat.

With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

To provide some insights we welcome back:
🔹 Veit Meier of berner+becker, one of our Expert Partners

In this discussion we look at how global economic factors and the current war in Ukraine might influence different traveller attitudes

With inflation already prevalent across many countries we explore how that could affect not only ADR but also consumer spending power – and we reflect on how that might influence booking behaviour

We consider the impact on rising costs and continuing staffing challenges and why it is important to revisit some revenue management basic principles as we look into 2023

Finally we touch on travel demand and what we might see as we look beyond the first quarter of next year

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/HJQaoZKG8ps

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Wed, 30 Nov 2022 16:00:00 +0000 tag:audioboom.com,2022-11-30:/posts/8205200 Revenue Hub Revenue Hub From Beonprice to BEONx: The Evolution and Journey Ahead https://audioboom.com/posts/8202443 2235 false full Hi, welcome to another Expert Partner update discussion.

Today we are joined by:
🔹Alex Barros, Chief Marketing & Innovation Officer at BEONx, one of our Expert Partners

In this discussion we talk about the Beonprice brand evolution to BEONx and what BEONx is all about.

We touch on the vision and mission and whether that has changed and Alex outlines sustainable profitability, what it means in real terms, and not just a greenwashing bandwagon. Finally we look at Digitalization, what is it and how can it benefit hotels.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/4B9fpA1thGI

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
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YouTube: Subscribe Link ]]> Fri, 25 Nov 2022 16:00:00 +0000 tag:audioboom.com,2022-11-25:/posts/8202443 Revenue Hub Revenue Hub Hotel Gig Economy Study 2022: Strategic Solution Partners https://audioboom.com/posts/8194854 1756 false full Hi, welcome to another Coffee Time Chat.

Today we welcome back:
🔹Bill Scanlon and Jacqueline Villamil of Strategic Solution Partners, one of our Expert Partners

We catch up with Bill and Jacqueline a couple of weeks before they release their latest study into the gig economy and it's relevance for the hotel sector.

This is the 3rd gig economy study they have conducted. The previous 2 studies were either side of the pandemic and we speak a little about what those highlighted.

We also touch on the big warning light that this study has flagged up. Something that has been blamed on the pandemic, maybe unfairly.

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/SQ3q1aJQNys

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Fri, 11 Nov 2022 16:00:00 +0000 tag:audioboom.com,2022-11-11:/posts/8194854 Revenue Hub Revenue Hub High Costs, Lower Profit and Staffing Issues: How Will Hotels Adapt https://audioboom.com/posts/8194396 2681 false full Hi, welcome to another Coffee time chat.

With the dichotomy of higher prices and increasing costs and the continuing staffing challenge we ask how might the hotel industry adapt over the coming years

To help this discussion along we welcome:

Bob Holland and Mark Sherwin of Strategic Solution Partners, one of our Expert Partners

Will prices continue to increase or when will this break, is ADR a limited metric when considering net operating profit and following recent comments from Marriott’s CEO, is a role in the hotel industry seen as just a job rather than a career.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/PakNTscJR4Y

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Thu, 10 Nov 2022 15:58:34 +0000 tag:audioboom.com,2022-11-10:/posts/8194396 Revenue Hub Revenue Hub It’s Decision Intelligence, Not Business Intelligence, That Is Key https://audioboom.com/posts/8187955 2223 false full Hi, welcome to another of our Coffee Time Chats. Today we are joined again by:

🔹 Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud, one of our Expert Partners

In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task and why we should be predicting on a daily basis to ensure we don’t have knee-jerk reactions to events out of our control.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/oHboNyKLzSo

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Thu, 03 Nov 2022 16:00:00 +0000 tag:audioboom.com,2022-11-03:/posts/8187955 Revenue Hub Revenue Hub Hotel Digital Marketing Funnels: How to Bring Them Together? https://audioboom.com/posts/8180500 1799 false full Welcome to another Expert Insights discussion

Are you a hotelier, but not a marketing specialist? Do you hear people talk about moving potential guests through the marketing funnels and wondering what on earth are they are talking about?

Well this discussion might be of interest to you.

Today we are joined again by:

🔹 Pau Siquier from mirai, one of our Expert Partners

After the last 3 videos outlining digital marketing in some detail, today Pau summarises the upper, middle and lower funnels. What is the purpose of each, what actions should you be taking and how do you track the impact

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/7Dipq_l2GLM

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Tue, 25 Oct 2022 12:51:53 +0000 tag:audioboom.com,2022-10-25:/posts/8180500 Revenue Hub Revenue Hub Is US Hotel Industry Heading Inadvertently to Over Commoditization? https://audioboom.com/posts/8170916 2097 false full Welcome to another of our coffee time chats. Today we are joined by:

🔹 Dr Don Wise and David Kasten from Strategic Solution Partners, one of our Expert Partners

In this wide ranging discussion we touch on a number of areas and pose a few question:

Is the US Hotel industry in a race to the bottom?
Is it at risk of over commoditization where price becomes the only differentiator?
Is technology taking away aspects of what guests consider hospitality and the hotel experience?
How does the reduction of services and amenities balance with higher prices?
And finally, is working in the hotel sector now just a job rather than a career?

Hope you enjoy the discussion 👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/eZev36fzX0c

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Fri, 07 Oct 2022 15:00:00 +0000 tag:audioboom.com,2022-10-07:/posts/8170916 Revenue Hub Revenue Hub Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In? https://audioboom.com/posts/8170158 2320 false full Welcome to another Expert Insights discussion, today we are joined again by:

🔹 Pau Siquier from mirai, one of our Expert Partners

This is the 3rd video in the series we are recording with mirai

In the previous video we took a closer look at the lower funnel, it’s role in traffic acquisition and why it is the most effective area to invest money to drive direct bookings

In this third video we look into the Middle and Upper Funnel

· What are they?
· Why are they important?
· What role do they perform?
· Typical activities and techniques?
· And what metrics do we use to track?

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/XyAdgSKTTP0

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

]]> Thu, 06 Oct 2022 15:00:00 +0000 tag:audioboom.com,2022-10-06:/posts/8170158 Revenue Hub Revenue Hub Hotel Digital Marketing Lower Funnel: What Is It and Why Important? https://audioboom.com/posts/8163705 2031 false full Welcome to another Expert Insights discussion, today we are joined again by:

🔹 Pau Siquier from mirai, one of our Expert Partners

This is the 2nd video in a short series we are recording with mirai, looking at Digital Marketing.

In the 1st video we took an overview as to why hotels should invest in Digital Marketing.

In this 2nd video we look specifically at the Lower Funnel.

What is it, where does it fit into hotel marketing activities and why is it (possibly) the most effective use of digital marketing investment.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/HzDAjsZSJLQ

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

]]> Mon, 26 Sep 2022 15:00:00 +0000 tag:audioboom.com,2022-09-26:/posts/8163705 Revenue Hub Revenue Hub State of German Hotel Market Through Summer and Into Winter https://audioboom.com/posts/8153953 2245 false full Welcome to another of our coffee time chats

Today we are joined by:

🔹 Pontus Berner from berner+becker

NB: berner+becker are one of our Expert Partners

In today’s discussion we focus on the German hotel market.

We review how the different hotel sectors have faired this Summer, what might happen as we head into the Autumn and Winter, and finally, we hear what has been happening at berner+becker over the last few months as we come out of the pandemic.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/p0AJVduv0-8

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com

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]]> Thu, 08 Sep 2022 15:00:00 +0000 tag:audioboom.com,2022-09-08:/posts/8153953 Revenue Hub Revenue Hub Impact on Hotel Revenue, Profit and Reputation of Ineffective Maintenance https://audioboom.com/posts/8149232 2195 false full Welcome to another of our coffee time chats. Today we are joined by:

🔹 Marc Fleischer from Strategic Solution Partners, one of our Expert Partners

In today’s discussion we look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit.

We explore attitudes amongst hotel GMs around preventative maintenance and the balancing act post Covid.

Using a number of anecdotal stories and experiences we extrapolate the potential impact on hotels costs, refunds and reputation damage.

Finally, we consider two simple tasks that can be implemented right now to reduce future risks.

Hope you enjoy the discussion👍

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👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/hRxKbYkeAMk

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.

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]]> Thu, 01 Sep 2022 15:00:00 +0000 tag:audioboom.com,2022-08-31:/posts/8149232 Revenue Hub Revenue Hub The Power of Automation via RevMarketing Automation (RMA) https://audioboom.com/posts/8149230 2209 false full Welcome to another video in our Userguest series focused on the topic of RMA - RevMarketing Automation

Today we are joined by:

🔹 Erik Munoz of Userguest and Annemarie Gubanski from Taktikon

NB: Userguest are one of our Expert Partners

Hotels rely on tech tools to run the day-to-day operations of the business. We’ve seen a growing tendency to automate many tasks within the industry as a way to simplify time-consuming tasks, often saving time, saving money and removing stress.

Today we look at how automation can be used effectively via the hotel’s own website to drive dynamic content and personalized messaging leading to increased booking conversion and, ultimately, higher revenues and lower OTA commission.

We explore why hotels should embrace website technology, the benefits to both visitor and the hotel and discuss how automation marketing can work with less time and cost investment than initially anticipated

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/KJZY0M05A9w

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

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]]> Wed, 31 Aug 2022 15:00:00 +0000 tag:audioboom.com,2022-08-31:/posts/8149230 Revenue Hub Revenue Hub Market Segmentation: Back To Basics As We Recover https://audioboom.com/posts/8128991 1617 false full Welcome to another of our Expert Insights discussions. Today we are joined again by:

🔹 Veit Meier of berner+becker one of our Expert Partners

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation.

We consider what are some errors hoteliers make, or challenges they face, when considering segmentation.

Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this.

Finally we look at the benefits of adopting a more enhanced, granular, segmentation strategy.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/SaWVYkQwe1o

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]]> Thu, 04 Aug 2022 15:00:00 +0000 tag:audioboom.com,2022-07-28:/posts/8128991 Revenue Hub Revenue Hub Biggest Challenges Sales Team Face as Group Demand Returns (Part 2) https://audioboom.com/posts/8128881 1509 false full Welcome to another of our Coffee Time chats. Today we continue our discussion with:

🔹 Paige Duke of Strategic Solution Partners, one of our Expert Partners

Following our discussion in Part 1 where Paige outlined some challenges hotels face as group demand returns and the over reliance on strategy instead of tools and tactics

In Part 2 Paige offers advice and solutions hotels can take on board right now to be better prepared as group demand continues to increase.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/BKNeQZOGyTA

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Tue, 02 Aug 2022 15:00:00 +0000 tag:audioboom.com,2022-07-28:/posts/8128881 Revenue Hub Revenue Hub Biggest Challenges Sales Teams Face as Group Demand Returns (Part 1) https://audioboom.com/posts/8128879 1311 false full Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Paige Duke of Strategic Solution Partners, one of our Expert Partners

Our discussion is broken into two parts.

In this episode, Part 1, we are focusing on Hotel Group sales and some of the challenges Paige sees as hotels adjust to the return of group demand

She also highlights an over-reliance at times on strategy and less on the tactics and tools needed to actually deliver.

In Part 2, which will be coming out next week, Paige offers some advice and solutions hotels can take on board right now to be better prepared as group demand continues to increase.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/7rWNxUV7e4w

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Thu, 28 Jul 2022 15:00:00 +0000 tag:audioboom.com,2022-07-28:/posts/8128879 Revenue Hub Revenue Hub Revenue Management Needs to Think Like Digital Marketing (and Vice Versa) https://audioboom.com/posts/8106242 2173 false full Welcome to another of our Expert Insights. Today we are joined by:

🔹Cristian Blaj of Userguest
and
🔹Barry Wishart of Casa Collina

NB: Userguest are one of our Expert Partners

In this discussion we expand on the recent discussion we had with Erik Munoz when he introduced RMA - RevMarketing Automation.

With Cristina and Barry we focus our conversation around the hotel’s website.

Who really owns it? And where does responsibility lie when it comes to generating revenue via the hotel’s direct channel.

We ask if the revenue strategies developed by the revenue management team are often lost on the direct channel and we question if hotel marketeers consider revenue strategies when planning marketing campaigns.

Cristina and Barry also give their thoughts on whether marketing and revenue can think like each other, when their core skills are so different, and what can these two teams do to support each other.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/Vq50sRMUpmQ

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Wed, 22 Jun 2022 15:00:00 +0000 tag:audioboom.com,2022-06-21:/posts/8106242 Revenue Hub Revenue Hub Perceived Value and Cost of Living Impact: It’s a Game of Chicken with ADR https://audioboom.com/posts/8103563 1959 false full Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Connor Vanderholm - CEO and Founder of Topline Revenue, one of our Expert Partners

In this discussion we talk with Connor around two core areas of perceived value and impact from the cost of living crisis

We ask when will the bubble burst on high prices and how the current high ADR could be affecting perceived value for money.

We also explore the upcoming squeeze on incomes through increased cost of living and consider what impact this may have on leisure travel, corporates and groups as well as overall consumer sentiment.

Finally, we consider what indicators should a Revenue Management professional be keeping a close eye on and will we start to see price reductions becoming more widespread.

Hope you enjoy the discussion👍

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👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/3w96UZqNZOs

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Thu, 16 Jun 2022 15:05:00 +0000 tag:audioboom.com,2022-06-16:/posts/8103563 Revenue Hub Revenue Hub Hotel Sector Post Pandemic: More Financial Headwinds Ahead? https://audioboom.com/posts/8098163 1987 false full Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Dr Donald Wise of Strategic Solution Partners, one of our Expert Partners

In this discussion we talk with Dr Don about how the hotel industry looks post pandemic.

We consider the current cost of living crisis and impact on travel this summer and also reflect on 'perceived value' and when this might start to bite back against current inflated rates.

Finally, we ask Dr Don is the hotel sector still attractive for investors and financiers and what advice he would give to owners looking for finance to refurbish their property, or those considering an exit strategy.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/0r154cQg61w

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Thu, 09 Jun 2022 15:47:10 +0000 tag:audioboom.com,2022-06-09:/posts/8098163 Revenue Hub Revenue Hub RevMarketing Automation (RMA): The Missing Link Between Revenue & Marketing https://audioboom.com/posts/8093830 958 false full Welcome to one of our Expert Insights discussions. Today we are joined by:

🔹 Erik Munoz of Userguest, one of our Expert Partners

In this discussion Erik introduces us to RMA – RevMarketing Automation – What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Hope you enjoy the discussion👍

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]]> Wed, 01 Jun 2022 15:00:00 +0000 tag:audioboom.com,2022-06-01:/posts/8093830 Revenue Hub Revenue Hub Price Optimisation: The What, The Why and The How (Demo Time!) https://audioboom.com/posts/8085683 2911 false full Welcome to one of our Hotel Tech chats. Today we are joined by the A-Team:

🔹 Alexander Edström and Alexandra Fjällman of Atomize, one of our Expert Partners

In this discussion we look at price optimisation, what it is, why do it and how to do it.

We explore the factors influencing price optimisation, the number of calculations involved, why you can’t optimize without some form of technology and resistance to investing – ultimately leaving revenue on the table.

We get the chance to look at the Atomize solution, understand price recommendations, the autopilot option and we see how the user is always in control.

Hope you enjoy the discussion👍

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👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/nMpJvqX8aTA

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]]> Wed, 18 May 2022 15:00:00 +0000 tag:audioboom.com,2022-05-18:/posts/8085683 Revenue Hub Revenue Hub Is The Hotel Revenue You Generated Making it to The Bank? https://audioboom.com/posts/8084947 2437 false full Welcome to another of our Coffee Time chats. In this discussion we are joined by:

🔹Neil Grammer of Strategic Solution Partners, one of our Expert Partners

In this discussion we look at the critical importance of ensuring the hotel revenue you have generated actually makes it to the bank.

We explore how the pandemic and current staffing shortages have highlighted financial control and process problems that can lead to significant risks

We dig into a number of common risks present right now, ways to resolve these by implementing an internal control framework and how to continually improve through the utilisation of an internal control questionnaire.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/uC4e5V9ipHw

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Tue, 17 May 2022 15:00:00 +0000 tag:audioboom.com,2022-05-17:/posts/8084947 Revenue Hub Revenue Hub Independent Hotels Can Blaze a Trail to The Commercial Strategy Role https://audioboom.com/posts/8069812 2082 false full Welcome to another of our Coffee Time chats. In this discussion we are joined by:

🔹 Jack Lindemuth of Strategic Solution Partners, one of our Expert Partners

In this discussion we talk about the 'new kid on the block', the Commercial Strategy Role, that overarching role encompassing Revenue, Marketing and Sales.

We explore what is driving this change? Where the role is being adopted and why there may be resistance at the independent hotel level.

We dig into some of the core benefits of embracing this evolution and how independent properties, and groups, can dip their toe in this commercial role without gambling everything on this change.

Hope you enjoy the discussion👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/5P6EYzUP058

LinkedIn: https://www.linkedin.com/company/revenue-hub
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Twitter: https://twitter.com/revenue_hub
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]]> Wed, 20 Apr 2022 13:04:05 +0000 tag:audioboom.com,2022-04-20:/posts/8069812 Revenue Hub Revenue Hub Who Are We: Userguest - in conversation with Hicham Benyebdri https://audioboom.com/posts/8066260 1813 false full In this Who Are We interview we are joined by:

🔹 Hicham Benyebdri of Userguest

We are delighted to welcome Userguest as one of our Expert Partners

In this discussion, Hicham Introduces us to Userguest, their solution and typical client profile.

He also looks a little into the future and what that might involve, finally touching on the issue of data privacy including GDPR and a cookie less world

Hope you enjoy the discussion 👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/p3D-GyIgf8I

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
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]]> Wed, 13 Apr 2022 15:00:00 +0000 tag:audioboom.com,2022-04-13:/posts/8066260 Revenue Hub Revenue Hub Hotel Forecasting in The New Normal - Has Anything Changed? https://audioboom.com/posts/8065522 2077 false full Welcome to another of our Expert Insight discussions. Today we are joined by:

🔹Veit Meier of berner+becker

NB: berner+becker are one of our Expert Partners

In this discussion Veit takes us back to basics and looks at the fundamental task of Hotel forecasting.

We look at what impact the pandemic, technology adoption and staffing issues has had on why we forecast, what we forecast and how often we review it.

Finally, we consider is it time to move from the traditional way of forecasting to a more dynamic forecasting approach utilising real time data.

Hope you enjoy the discussion 👍

👏 If you value what we do, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/yv-zhpm2Smg

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

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LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Mon, 11 Apr 2022 15:00:00 +0000 tag:audioboom.com,2022-04-12:/posts/8065522 Revenue Hub Revenue Hub Who Are We: Franco Grasso Revenue Team - in conversation with Franco Grasso https://audioboom.com/posts/8064217 1312 false full In this Who Are We interview we are joined by:

🔹 Franco Grasso of Franco Grasso Revenue Team

We are delighted to welcome Franco Grasso Revenue Team as one of our Expert Partners

In this discussion, Franco introduces us to his company, their core service and typical client profile.

He also explains why he started the company and what value he believes the team adds to their clients.

Finally touching on what the future might hold for them.

Hope you enjoy the discussion 🤞👍

👏 If you value what we are doing, please consider becoming a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/praFtLcGlgE

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
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Twitter: https://twitter.com/revenue_hub
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]]> Mon, 11 Apr 2022 15:00:00 +0000 tag:audioboom.com,2022-04-09:/posts/8064217 Revenue Hub Revenue Hub Is Revenue Strategy Just a Pipedream for Most Hotels? https://audioboom.com/posts/8061965 3167 false full Welcome to another of our Coffee Time chats. In this discussion we are joined by:

🔹 Neville Isaac of Beonprice
and
🔹 Karin Van Rhee of Juyo Analytics

Please note, both Beonprice and Juyo Analytics are Expert Partners

In this conversation, we discuss with Neville and Karin whether revenue strategy is just a pipedream, for most hoteliers

We look at how old fashioned and outdated approaches to revenue management, or more accurately pricing, continually hold back the evolution to revenue strategy

We explore what is needed if we are to truly free the revenue manager to be strategic and ask what actually is revenue strategy?

Finally, we consider how tired old metrics ensure we repeat the same thing over and over and how we should be asking more enlightened questions around who is our most profitable guest and what % of bookings do they represent?

Without changing the focus, the questions asked, and metrics measured, surely revenue strategy just exists as another recurring seminar topic.

Hope you enjoy the discussion 🤞👍

If you value what we are doing, please click here to become a 'Friend of Revenue Hub'

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/A02dN_RXYOI

LinkedIn: https://www.linkedin.com/company/revenue-hub
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Twitter: https://twitter.com/revenue_hub
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]]> Wed, 06 Apr 2022 15:00:00 +0000 tag:audioboom.com,2022-04-06:/posts/8061965 Revenue Hub Revenue Hub Howsmyrate "Who Are We?" - In conversation with Kris Glabinski https://audioboom.com/posts/8057535 1471 false full In this Who Are We interview we are joined by:

🔹 Kris Glabinski of Howsmyrate

We are delighted to welcome Howsmyrate as one of our Expert Partners

In this discussion, Kris Introduces us to the company, when and why it was formed and it’s core solution in rate shopping and price analysis.

He outlines the cost effectiveness, and customization flexibility, that they can offer through the utilisation of Google Data Studio, who is their typical client profile, and what benefits they gain from howsmyrate

Finally Kris talks about a topic he is very passionate about and that is revenue engagement rather than revenue management

Hope you enjoy it 🤞👍

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/cpEGaISaeuw

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
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]]> Thu, 31 Mar 2022 15:00:00 +0000 tag:audioboom.com,2022-03-31:/posts/8057535 Revenue Hub Revenue Hub How Design Can Drive Revenue and Profitability in a F&B Outlet https://audioboom.com/posts/8056140 2080 false full Welcome to another of our Coffee Time chats. In this discussion we are joined by:

🔹 Glen Coben

🔹 Jacqueline Villamil

of Strategic Solution Partners, one of our Expert Partners

In this discussion, Glen and Jacqueline talk about a project Glen and his team were involved with, developing an innovative F&B model that provides a safe environment, multi dining options, increased guest experience, improved value proposition and impacts the overall revenue generation and cost control

Hope you enjoy it 🤞👍

👀 If you would like to watch the video
Here is the YouTube link: https://youtu.be/I5LrLWgapWk

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Tue, 29 Mar 2022 15:00:00 +0000 tag:audioboom.com,2022-03-29:/posts/8056140 Revenue Hub Revenue Hub Value of Unified Decision Data for Revenue and Digital Marketing https://audioboom.com/posts/8055467 2552 false full Welcome to another of our Coffee Time chats. Today we are joined by:

🔹 Erik Munoz – Chief Commercial Officer at Lybra

NB: Lybra are one of our Expert Partners

Following our recent video conversation with Stephanie of Cogwheel Marketing and Connor at Topline about The Marriage of Revenue and Marketing we continue a similar theme with Erik, exploring the value of unified decision data for both hotel revenue management and digital marketing teams.

We discuss a number of areas including:

What data is critical post pandemic (02:05)
- Balancing historical data and forward looking data
- Relevancy and recency of data in relation to your competitor set
Real time data and scenarios (13:10)
Value is in the combination of data (20:05)
Using data to personalise your offering (26:45)
Granular data supports budgets and ROI (31:50)
Final thoughts (39:00)

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/0D9rflVgqQE

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
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]]> Mon, 28 Mar 2022 15:00:00 +0000 tag:audioboom.com,2022-03-28:/posts/8055467 Revenue Hub Revenue Hub The Marriage of Revenue Management and Marketing https://audioboom.com/posts/8049782 2234 false full Welcome to another Expert Insights discussion. Today we are joined by:

🔹 Stephanie Smith – Founder and Digital Matriarch at Cogwheel Marketing
and
🔹 Connor Vanderholm – CEO and Co-Founder of Topline Revenue

NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub

In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise 😉

They look specifically at:

Target Segments and understanding competition per segment
Packages
OTA Strategy
Package Parity
Understanding demand that exists in the market
Revenue and Marketing Swapping Roles

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/KvlGXpAOkqA

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Fri, 18 Mar 2022 13:23:37 +0000 tag:audioboom.com,2022-03-18:/posts/8049782 Revenue Hub Revenue Hub Strategic Solution Partners "Who Are We?" - In Conversation with Bill and Jacqueline https://audioboom.com/posts/8048523 1320 false full In this "Who Are We" interview we are joined by:
🔹 Bill Scanlon, President, CEO & Founder
🔹 Jacqueline Villamil, Chief Operating Officer

We are delighted to welcome Strategic Solution Partners as an Expert Partner

In this discussion, Bill and Jacqueline introduce us to Strategic Solution Partners and we cover a number of areas:

• When they were founded
• Do they have a typical client profile
• What are their service offerings
• How do they add value to their hotel clients

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/D444l-JqpZo

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Wed, 16 Mar 2022 17:57:28 +0000 tag:audioboom.com,2022-03-16:/posts/8048523 Revenue Hub Revenue Hub Thoughts to Drive Hotel Direct Bookings Both Now and Future https://audioboom.com/posts/8041302 2158 false full Welcome to another of our Coffee Time chats

Today we are joined by:
🔹 Michael Goldrich, Chief Experience Office at The Hotels Network

NB: The Hotels Network are one of our Expert Partners

In this discussion, Michael does a bit of future gazing looking at what a hotel should consider in relation to the customer journey.

Additionally, he touches on how hotels could be leveraging the direct booking desire and also outlines 3 digital marketing trends all hoteliers should keep an eye on:

Tripstacking
Invisible Friction
Bench Marketing

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/1fqOGyQRcDU

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Thu, 03 Mar 2022 16:50:01 +0000 tag:audioboom.com,2022-03-03:/posts/8041302 Revenue Hub Revenue Hub Why the Way Hotels Forecast is Wrong and Outdated https://audioboom.com/posts/8029134 2584 false full Welcome to another of our Coffee Time chats.

Today we are joined by:

🔹 Apo Demirtas – CEO & Founder at HotelIQ

NB: HotelIQ are one of our Expert Partners

Today we talk about the way Hotels Forecast and why the current method is wrong and outdated.

We touch on a number of subjects, namely:

Flaws in the current way hotels forecast?
Is ‘forward looking ‘data only of value at macro/corporate level?
Prediction rather than forecast and the ‘zero based’ principle?
Why a resistance to change?

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/-cloAdKo7EA

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
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]]> Thu, 10 Feb 2022 15:36:37 +0000 tag:audioboom.com,2022-02-10:/posts/8029134 Revenue Hub Revenue Hub Thinking of Becoming a Revenue Management Consultant? https://audioboom.com/posts/8017863 2693 false full Welcome to another of our Coffee Time chats.
Today we are joined by:

🔹 Connor Vanderholm
Co-Founder and CEO at Topline

NB: Topline are one of our Expert Partners

Topline are a Revenue Management consultancy, which Connor founded in 2020, so we thought it would be good to hear his perspectives on starting and building a consultancy business

Whilst there are many reasons why someone might start a consultancy, one of the first things we explore is whether you are looking to replace your corporate life with a consultancy 'job and salary' or are you looking to build a consultancy business.

We also discuss the challenges of balancing business development with service delivery, handling sales rejection, the importance of defining your service offering and factors to consider if you wish to grow.

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/qxwcG73EccU

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
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Twitter: https://twitter.com/revenue_hub
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]]> Thu, 27 Jan 2022 16:00:00 +0000 tag:audioboom.com,2022-01-24:/posts/8017863 Revenue Hub Revenue Hub Hotel Technology: Fear of Change or Fear of Missing Out https://audioboom.com/posts/8017887 3028 false full Welcome to another of our Coffee Time chats.
Today we are joined by:

🔹 Jos Schapp – CEO & Co-Founder at Roomdex
🔹 Priya Rajamani – VP Support & Implementation at Stayntouch
🔹 Niels de Wilde – Commercial Director at Zoku

NB: Roomdex are one of our Expert Partners

Today we talk about Hotel Technology, it’s value to hoteliers and why there is still some resistance to get on board.

We touch on a number of subjects, some core ones being these:
• How has the pandemic influences technology adoption
• Has SaaS pricing reduced cost objection
• Time saving often undervalued in decision making
• Fear of change and fear of missing out

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/xQcB_KjJI8s

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
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]]> Mon, 24 Jan 2022 14:51:00 +0000 tag:audioboom.com,2022-01-24:/posts/8017887 Revenue Hub Revenue Hub Hotels Must Evolve Fast - It Will Be a Tough Future Otherwise https://audioboom.com/posts/7994034 1395 false full Welcome to another of our Coffee Time chats.
Today we are joined by:

🔹 Javier Delgado
Managing Partner and CEO for Europe, Middle East and Africa at mirai

NB: mirai are one of our Expert Partners

Today we touch on a number of topics starting with a positive mood of hope and optimism that travel will return, whilst also realising that hotels can be a little short-sighted and have short memories.

We touch on the topic of direct bookings and OTAs, how their respective budgets are handled differently and the negative impact this can have.

Finally we ask, will hoteliers just revert back to type once things start normalising, how will they cope once the cookieless world finally arrives, sometime in 2022, and how the sentiment ‘adapt or perish’ is more pertinent now than ever

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/exElAc90V_I

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
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]]> Thu, 09 Dec 2021 09:53:56 +0000 tag:audioboom.com,2021-12-09:/posts/7994034 Revenue Hub Revenue Hub Current State of Business Travel in the German Market and What Future Might Hold https://audioboom.com/posts/7992630 2651 false full Hi, welcome to one of our Coffee Time chats, a kicked back, feet up, type of discussion. Today we are joined by:

💠 Pontus Berner and Veit Meier from berner+becker, one of our Expert Partners

Today we discuss the current situation regarding business travel in the German market. We look at expectations and the reasons for travel, what the guys at berner+becker are seeing within their client portfolio – which destinations are holding up and which are still challenging – and finally, what opportunities may exist going forward and what might the future look like.

Hope you enjoy it 🤞👍

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Wed, 08 Dec 2021 09:15:00 +0000 tag:audioboom.com,2021-12-07:/posts/7992630 Revenue Hub Revenue Hub Marriott Branded Hotel? Tips and Advice to Drive Commercial Impact https://audioboom.com/posts/7988510 1870 false full Welcome to another Expert Insights discussion.
Today we are joined by:

🔹 Stephanie Smith - Founder and Digital Matriarch at Cogwheel Marketing
and
🔹 Connor Vanderholm - CEO and Co-Founder of Topline Revenue

NB: Cogwheel Marketing and Topline Revenue are Expert Partners

Today we talk with Stephanie and Connor about a number of the Marriott systems and reports, exploring how hoteliers can utlisise them to have the best commercial impact.
We look specifically at MRDW, MBOP, MarRFP, Marriott Plus and ICD
Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/1bvS8HWV12k

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
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]]> Tue, 30 Nov 2021 15:58:56 +0000 tag:audioboom.com,2021-11-30:/posts/7988510 Revenue Hub Revenue Hub Hotel Benchmarking: Coffee Time Chat with Peter Brauer and Henrik Karlsson https://audioboom.com/posts/7976293 2357 false full Hi, welcome to one of our Coffee Time chats, a kicked back, feet up, type of discussion.
Today we are joined by:

💠 Henrik Karlsson from Benchmarking Alliance
and
💠 Peter Brauer from Get Into MoRe, one of our Expert Partners

Today’s chat is around the value of Hotel Benchmarking post pandemic and as Meetings and Events start coming back on line what metrics could you be looking at to maximise your revenue in this valuable area.

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/qzH50_JRJHU

🗣 Feel free to drop us a line with any questions or comments.
We’re always interested to hear from you and happy to follow up with our guests on any questions.
We are also keen to hear of topics you might like discussed and guests you would like to hear from.
You can reach us at: insights@revenue-hub.com

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
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]]> Tue, 09 Nov 2021 11:26:06 +0000 tag:audioboom.com,2021-11-09:/posts/7976293 Revenue Hub Revenue Hub Let Us Be Clear Revenue Managers Do Not Create Demand https://audioboom.com/posts/7967481 1178 false full Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Connor Vanderholm
CEO and Co-founder of Topline, one of our Expert Partners

We speak with Connor at Hampton Inn & Suites Orem whilst he is out and about on a business road trip. He outlines what he feels are some misconceptions of where Revenue Managers sit in the demand equation and what they are responsible for – which is primarily Yield Management.

He explains there seems to be a misunderstanding that Revenue Managers create demand.

Revenue Managers can capture and capitalize on demand that is there, but they do not create it. Yes, demand can be created, but Connor believes that is the function of marketing, ecommerce and sales – working in conjunction with Revenue Management.

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/TL7LFEBVw1M

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 28 Oct 2021 14:00:00 +0000 tag:audioboom.com,2021-10-26:/posts/7967481 Revenue Hub Revenue Hub Marketing Audit: Not Exciting But Crucial To Your Budget https://audioboom.com/posts/7967477 1816 false full Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Stephanie Smith
Founder and Digital Matriarch at Cogwheel Marketing, one of our Expert Partners

In this discussion Stephanie outlines why she feels the ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking “is what I’m spending in the right place” – and this is where the marketing audit comes in as a first step.

We consider the ‘ecospheres’ in which your hotel exists and moving beyond rate shopping and production reports to look at where your competitors operate in the social media universe – online marketing competitor analysis – which is much more important to hotel marketeers.

Finally, we consider how the marketing audit helps you identify not only what you need to spend and where you need to spend but, more crucially, why you need to spend it – building the business case for owners/investors that provides the confidence there has been some thinking behind the budget numbers rather than a “let’s add 5-10% on last year” mentality

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/qEmJqAmF5YQ

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Tue, 26 Oct 2021 13:54:31 +0000 tag:audioboom.com,2021-10-26:/posts/7967477 Revenue Hub Revenue Hub Meetings & Events: To Sell or Not Sell? Now That Is A Question! https://audioboom.com/posts/7964003 2159 false full Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Niki Van den Broeck
Head of Business Development at Get Into MoRe, one of our Expert Partners

In this discussion we look at how the groups, meetings and events space is improving and what trends are they seeing.

We then explore as this business starts to improve how do you decide whether to sell or not sell i.e. how do you prioritise those sales enquiries.

Niki outlines what criteria should be considered when evaluating these enquiries and what factors make a good enquiry – she also illustrates these factors with “MAX”, the new solution from Get Into MoRe

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/xlYuMDnMf20

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 20 Oct 2021 10:00:00 +0000 tag:audioboom.com,2021-10-20:/posts/7964003 Revenue Hub Revenue Hub Get Predictive: Moving Beyond BI and Forward Looking Data https://audioboom.com/posts/7959451 2082 false full Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Apo Demirtas
CEO and Founder of HotelIQ, one of our Expert Partners

In this discussion we consider how data analysis can go beyond pure business intelligence and forward looking data and now explore predictive algorithms through AI.

We look at the strategic value of predictive data to plan ahead, staff ahead and allocate resources effectively across all hotel departments.

Finally we review 4 stages for utilising data effectively and look at how this ties in with the HotelIQ Decision Cloud

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/RbJ1thySIOA

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 13 Oct 2021 08:55:24 +0000 tag:audioboom.com,2021-10-13:/posts/7959451 Revenue Hub Revenue Hub Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily https://audioboom.com/posts/7945128 1201 false full Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Connor Vanderholm
Co-Founder and CEO at Topline, one of our Expert Partners

In this discussion we look at one simple area where a property DoS and a Revenue Manager can butt heads where it really isn’t necessary.

Connor outlines a few factors that can create some of this tension and also a simple approach to resolving the potential tension and getting both parties on the same page

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/eBPl1Ab-i78

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Mon, 20 Sep 2021 15:00:00 +0000 tag:audioboom.com,2021-09-20:/posts/7945128 Revenue Hub Revenue Hub Why Hotel Marketing Needs to Move Beyond ROI and ROAS https://audioboom.com/posts/7915281 2595 false full Welcome to another Expert Insights discussion. Today we are joined by one of our regular guests:

🔹 Stephanie Smith – Founder & Digital Matriarch at Cogwheel Marketing, one of our Expert Partners

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics of ROI and ROAS.

We discuss how there needs to be a change in hotel marketing mindset, what other KPIs should be considered to truly determine hotel performance and what additional data sets need to be looked at to better inform strategies and decisions.

Finally we touch a little bit on what Stephanie is seeing in terms of budgets, human resource and general hotelier attitude to hotel marketing at this point.

Here are two articles Stephanie has written around this topic:

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/dtvzuWoNAHo

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

]]> Fri, 30 Jul 2021 15:20:41 +0000 tag:audioboom.com,2021-07-30:/posts/7915281 Revenue Hub Revenue Hub German Hotel Market Update, Group Business and Changing Compsets https://audioboom.com/posts/7905701 2655 false full Welcome to another Expert Insights discussion. Today we are joined by our regular guests from berner+becker:

🔹 Veit Meier – Director of Operations

🔹 Till Benthien – Senior Revenue Manager and Head of Employee Development

In this discussion we reflect back on our conversation in April to see how the German Hotel Market has changed in the last 3 months.

We cover a number of topics, touching on different German regions, inbound travel, groups and events business, pricing and changing compsets.

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/8nW4VAoFBD8

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 15 Jul 2021 15:00:00 +0000 tag:audioboom.com,2021-07-15:/posts/7905701 Revenue Hub Revenue Hub Beonprice and Juyo Analytics Announce Exciting New Partnership https://audioboom.com/posts/7904821 1300 false full Welcome to another Expert Updates discussion.

Today we are joined by 2 Guests:

🔹 Emilio Galan
CTO & Co-Founder at Beonprice

🔹 Vassilis
CEO & Founder at Juyo Analytics

In this discussion we hear about the recently announced partnership between Beonprice and Juyo Analytics

The two tech companies join forces to combine the strategic vision of Juyo with the operational vision of Beonprice within one integrated solution. The new reporting feature gives Beonprice’s customers access to easy, agile and personalized data visualization that allows hotels to better identify opportunities in their data and adapt strategies.

It is a fairly broad ranging discussion touching on:

Guest Introductions (1:49)
How did the idea of the partnership come together (03:47)
What is the value of working together (06:57)
How does this benefit hoteliers (12:01)
Partnership going forward (17:00)
Final thoughts (19:02)

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/kz0bmD-YsOY

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 14 Jul 2021 15:30:00 +0000 tag:audioboom.com,2021-07-14:/posts/7904821 Revenue Hub Revenue Hub The Hotel Mindset: Is It More Like Nokia or Apple? https://audioboom.com/posts/7871190 3205 false full Welcome to another Expert Insights discussion, where we pose the question:
Is the Hotel Mindset More Like Nokia than Apple?

Have hotels used the pandemic period to start developing a more customer centric approach to their product, pricing and promotion or will they just revert back to type.

These are some of the topics we explore with our 2 guests:
🔹 Niki Van den Broeck, Head of Business Development at Get Into MoRe
and
🔹 Vassilis Syropoulos, Founder and CEO at Juyo Analytics

Both Get Into MoRe and Juyo Analytics are Revenue Hub Expert Partners

Whilst Nokia built a solid and reliable product, it was Apple's emergence, and their strategy, which proved the game changer. Their desire to understand how people use their phones but, more importantly, looking at how the world was changing and reaching out to understand the way consumers might use their phones in the future, was the mindset shift that led to the smartphones we see today - allowing users to engage with them as they want to.

How could this apply to the hotel sector, should hotels better understand what their guests and target markets want, as we start to re-open, and then develop an offering which reflects those desires or just continue to sell their 'standard', 'deluxe' and 'luxury' rooms or their 'banquet' package for meetings and events?

These are some of the topics we explore with our 2 guests.

🔹 Customer Centricity (4:00)

Should we move to a Customer Centric Commercial Strategy

🔹 Customer Centric Meetings & Events Offering (7:43)

Bespoke pricing
SaaS - Space as a Service
Cost of Inaction

🔹 Customer Centric Room Offering (20:32)

Hybrid Offering
Storytelling
Local community engagement
Guest engagement - not assuming

🔹 Who are our competition (31:16)
🔹 Is segmentation too broad and outdated as a term (40:25)

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/5fVhQtOY2z4

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 21 May 2021 11:30:00 +0000 tag:audioboom.com,2021-05-21:/posts/7871190 Revenue Hub Revenue Hub 7 Hotel Commercial Mistakes and What To Do About Them https://audioboom.com/posts/7864685 3523 false full Welcome to another Expert Insights discussion.

Today we are joined by 2 Guests:

🔹 Stephanie Smith
Founder & Digital Matriarch at Cogwheel Marketing, one of our Expert Partners

🔹 Jack Lindemuth
Founder at JLL Commercial Strategy Consulting and Partner at Strategic Solution Partners

In this discussion we pick up on a recent case study Jack wrote following a consultancy project with an independent 4-star boutique hotel.

Jack was brought in to figure out why the property’s revenue struggled to improve despite investment from the owners. Through this project Jack identitfied 7 key findings, let us call them ‘Commercial Mistakes’ the property was making, and these 7 points form the basis of this discussion.

Stephanie joins us to bring her perspective working with branded chain hotels to illustrate how these mistakes can still be made within this property type.

🔹 Mistake 1: Untapped revenue generating partnerships and distribution (04:54)

🔹 Mistake 2: Overlooked mapping and connectivity throughout distribution ecosystem (12:17)
🔹 Mistake 3: Poor and inconsistent content throughout the online storefront (21:12)
🔹 Mistake 4: Lacking key benchmarks and KPIs within Marketing and Revenue (27:44)
🔹 Mistake 5: Hesitation to fully embrace dynamic pricing (36:42)
🔹 Mistake 6: Rigid hotel policies (42:54)
🔹 Mistake 7: Outdated website and booking engine (46:59)

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/5QOwLBUJoq4

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 13 May 2021 14:35:59 +0000 tag:audioboom.com,2021-05-13:/posts/7864685 Revenue Hub Revenue Hub Google Free Booking Links for Hotels - Less Theory, The Results Are In !! https://audioboom.com/posts/7860948 2764 false full Welcome to another Expert Insights discussion.

Today we are joined by Pablo Delgado, CEO of mirai

mirai are one of our Expert Partners

In this discussion we look at the hot topic of Google Free Booking Links

Rather than talking in general terms, we take a deeper dive, looking at the following:

🔹 Where do the free links actually show up on the Google landscape
🔹 What is real time data showing us about the impact since launch
🔹 Free Booking Links as a share of clicks and sales
🔹 Do free booking links convert more clicks into reservations
🔹 Are free booking link sales incremental or not
🔹 Speculate a little about the google long game, impact on metasearch and possible new entries

👀 Pablo has also written an accompanying article which you can read on Revenue Hub.
Here is the link: https://bit.ly/3b8xM1l

Hope you enjoy the conversation 🤞👍

If you would like to watch the video 👀
Here is the YouTube link: https://youtu.be/xinHo4eX358

🗣 Feel free to drop us a line with any questions, thoughts or comments at: insights@revenue-hub.com

We’re always interested to hear from you and happy to follow up with our guests on any questions.

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Fri, 07 May 2021 16:37:33 +0000 tag:audioboom.com,2021-05-07:/posts/7860948 Revenue Hub Revenue Hub Meetings and Events Are Returning .... So Now What? https://audioboom.com/posts/7855456 3024 false full Welcome to another Expert Insights discussion.

Today we are joined by 2 guests from Get Into MoRe, one of our Expert Partners

🔹 Niki Van den Broeck – Manager of Business Development
🔹 Peter Brauer - Co-founder

In this discussion we explore the impact of Covid on Hotel Meetings and Events, what green shoots are we starting to see, where is demand coming from, what segments seem most active, how do we see meetings and events picking up through 2021 and into 2022, Space as a Service and how do you decide to sell or not sell a piece of meetings business as demand increases.

Hope you enjoy the conversation 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/AVUW58mM-44

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 29 Apr 2021 15:54:55 +0000 tag:audioboom.com,2021-04-29:/posts/7855456 Revenue Hub Revenue Hub GuestEQ "Who Are We?" - In Conversation with Scott Curran https://audioboom.com/posts/7849272 1742 false full We are delighted to welcome GuestEQ as an Expert Partner

In this "Who Are We" interview we are joined by:

Scott Curran - Co-founder of GuestEQ

In this discussion Scott talks about his background and his journey from concierge to leading the strategic operations of a multi property hotel company.

He introduces us to GuestEQ, the company, it's solution and core differentiators, outlining how his frustration with antiquated operational practices led to him developing the platform.

Finally, Scott outlines how his aim to digitize operations has led him to develop a highly efficient, effective and simplified tool that makes sure what needs to get done, gets done; ultimately leading to greater guest satisfaction.

Hope you enjoy 🤞👍

🎞 If you would like to watch the discussion, here is the link:

https://youtu.be/7voNZe4Zo0E

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 21 Apr 2021 16:00:00 +0000 tag:audioboom.com,2021-04-21:/posts/7849272 Revenue Hub Revenue Hub The Current Situation and Challenges Facing the German Hotel Market https://audioboom.com/posts/7845312 3164 false full Welcome to another Expert Insights discussion.

Today we are joined by our regular guests from berner+becker

🔹 Veit Meier – Director of Operations
🔹 Till Benthien – Senior Revenue Manager and Head of Employee Development

In this discussion we consider what is the current situation and what are the challenges for hotels in Germany.

We cover many topics including the difference between city hotel and coastal destinations, will domestic demand be enough, new supply will increase competition, impact of reduced regional and international travel and the importance of pricing and product.

Hope you enjoy the discussion 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/95TOovpCK6w

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Thu, 15 Apr 2021 18:01:23 +0000 tag:audioboom.com,2021-04-15:/posts/7845312 Revenue Hub Revenue Hub Roomdex "Who Are We?" - In Conversation with Jos Schaap https://audioboom.com/posts/7843420 1893 false full We are delighted to welcome Roomdex as an Expert Partners.

In this "Who Are We" interview we are joined by:

Jos Schaap - CEO and Co-founder of Roomdex

In this discussion Jos talks about his background, working for a major technology company, founding his own company, selling it and then Co-founding Roomdex.

He introduces us to Roomdex, the company, it's solution and core differentiators, also outlining how their technology adds revenue in a higher efficient and effective manner - and shares some impact they are already seeing in hotel ROI.

Finally Jos talks about their typical client profile, their quick onboarding and his co-founders.

As well as stressing they currently have a free 2 month trial.
This is the link for more details: https://bit.ly/3g6G7pz

Hope you enjoy it 🤞👍

🎞 If you would like to watch the discussion, here is the link:

]]> Tue, 13 Apr 2021 14:48:00 +0000 tag:audioboom.com,2021-04-13:/posts/7843420 Revenue Hub Revenue Hub The Value of CRM Audiences and Insights to Drive Additional Revenue https://audioboom.com/posts/7841166 1745 false full In today's podcast we are joined by

🔹 Robert Schimmel, Vice President of Product Management at Cendyn

In this discussion, Robert talks about 3 of Cendyn's recent product developments: Audiences, Insight Score and PriorityQ and through these products outlines the value and importance of understanding and segmenting your guest data

He also illustrates how this increased guest knowledge can be utilised to drive additional revenue.

Hope you enjoy the discussion 🤞👍

Here is a link to more information about: Audiences
You can also watch a video about Audiences here

Here is a link to more information about: Insight Score
You can also watch a video about Insight Score here

Here is a link to more information about PriorityQ

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 09 Apr 2021 17:14:40 +0000 tag:audioboom.com,2021-04-09:/posts/7841166 Revenue Hub Revenue Hub Beonprice "Who are We?" - In conversation with Emilio Galán https://audioboom.com/posts/7830310 1615 false full We are delighted to welcome Beonprice as an Expert Partner

In this “Who Are We” interview we are joined by:

Emilio Galan – CTO and Co-founder of Beonprice

In this discussion Emilio talks about his background and how his early career plans led to him fulfilling his goal to become an entrepreneur.

He introduces us to Beonprice, the company, it’s solutions, their core differentiators and how their aim is to empower Revenue Managers through their solution

Finally Emilio talks about how they operate with their clients in terms of support and onboarding.

🎞 If you would like to watch the discussion, here is the link:

https://youtu.be/XpWBl0FzC48

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 25 Mar 2021 17:00:00 +0000 tag:audioboom.com,2021-03-25:/posts/7830310 Revenue Hub Revenue Hub Using Hotel Breakeven to Evaluate Recovery Revenue Strategies (Pt2) https://audioboom.com/posts/7825351 1967 false full Welcome to another Expert Insights discussion.

Today we continue our conversation with our 2 guests:

🔹 Peter Russell – Chief Operating Officer at Russell Partnership Technology
and
🔹 Thibault Catala – Founder and Managing Director at Catala Consulting

If you missed Part 1, here is a link to the podcast

In this episode (part 2) we explore the different scenarios that may come up as we plan to reopen. We also look at the possible cost implications and revenue opportunities these scenarios may create and how, by understanding your breakeven, and modelling these scenarios, you can see if they will be profitable or not.

Hope you enjoy the discussion 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/CWKACDJ-izs

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Thu, 18 Mar 2021 14:03:25 +0000 tag:audioboom.com,2021-03-18:/posts/7825351 Revenue Hub Revenue Hub Why Understanding Hotel Breakeven Helps Your Revenue Management Recovery Strategies (Part 1) https://audioboom.com/posts/7823688 1894 false full Welcome to another Expert Insights discussion. Today we are joined by 2 guests:

🔹 Peter Russell – Chief Operating Officer at Russell Partnership Technology
and
🔹 Thibault Catala – Founder and Managing Director at Catala Consulting

In this episode we touch on a number of areas around 'Hotel Breakeven', what it is, why it's important and how can it help you model revenue strategies as we plan for the recovery.

Hope you enjoy the discussion 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/ZmZmR9TpYVM

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link ]]> Tue, 16 Mar 2021 16:30:00 +0000 tag:audioboom.com,2021-03-16:/posts/7823688 Revenue Hub Revenue Hub Customer Lifetime Value: How Does Price Fairness and Price Identity Fit In? https://audioboom.com/posts/7818400 1757 false full Welcome to another Expert Insights discussion

Today we continue our conversation with our 2 guests from Beonprice:

🔹 Neville Isaac – Chief Customer Officer
and
🔹 Jannik Heitmüller – Sales Director

If you missed Part 1, here is a link to the podcast

In Part 2 we look at how Price Fairness and Price Identity feeds into Customer Lifetime Value.

We also take a moment to reflect on the current Covid situation and how Price Fairness and Price Identity may be influenced in the short term because of the crisis.

Hope you enjoy the discussion 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/6LlmMRW0umU

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Tue, 09 Mar 2021 17:00:00 +0000 tag:audioboom.com,2021-03-09:/posts/7818400 Revenue Hub Revenue Hub Price Fairness and Price Identity: What Is It and Why Is It Important? (Part 1) https://audioboom.com/posts/7816196 1750 false full Welcome to another Expert Insights discussion

Today we are joined by 2 guests from Beonprice:
🔹 Neville Isaac – Chief Customer Officer
and
🔹 Jannik Heitmüller – Sales Director

We have broken our conversation into two parts, this is Part 1 and Part 2 will come out early next week.
In this discussion we talk about two core topics:

🔸 Price Fairness
and
🔸 Price Identity

In part 2 we will look at how these two elements feed into Customer Lifetime Value.

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/c-jUKwiczg8

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Fri, 05 Mar 2021 17:30:00 +0000 tag:audioboom.com,2021-03-05:/posts/7816196 Revenue Hub Revenue Hub Atomize "Who Are We" - In conversation with Alexander Edström https://audioboom.com/posts/7814302 1691 false full We are delighted to welcome Atomize as an Expert Partner

In this “Who Are We” interview we are joined by:

Alexander Edström - CEO of Atomize

In this discussion we talk about how a chance conversation between one of the founders and a hotelier, combined with their previous experience in real time revenue optimization for online publishers, led to the idea to build Atomize.

We also hear about their typical client profile, geographical focus, product differentiators.

Finally we discuss how COVID has created the need for hoteliers to increase their focus on automation and how that applies to pricing.

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/Gx8p90_VTvw

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Wed, 03 Mar 2021 16:00:00 +0000 tag:audioboom.com,2021-03-03:/posts/7814302 Revenue Hub Revenue Hub Should Major Brand Hotels Consider External Revenue Management Consultancy https://audioboom.com/posts/7813677 1922 false full Welcome to another Expert Insights discussion

Today we are joined by 3 guests:

🔹 LaToya Elam - General Manager at Homewood Suites
Atlanta-Alpharetta, Georgia
🔹 Connor Vanderholm - Co-Founder at Topline Revenue
🔹 Jonathan Baker - Co-Founder at Topline Revenue

Today we ask should major branded hotels considering engaging an external revenue management consultancy?

It is a wide ranging discussion and highlights 5 key areas that are important to consider:

🔸 Relationship
🔸 Experience
🔸 Engagement
🔸 Knowledge
🔸 Communication

Hope you enjoy it 🤞👍

If you would like to watch the video 👀
Here is the YouTube link:
https://youtu.be/amqlKBDVpyc

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
YouTube: Subscribe Link

]]> Tue, 02 Mar 2021 15:43:08 +0000 tag:audioboom.com,2021-03-02:/posts/7813677 Revenue Hub Revenue Hub Hotelperformance "Who are We?" - In conversation with Emanuele Nardin https://audioboom.com/posts/7790312 1089 false full We are delighted to talk with another of our Expert Partners.

In this "Who Are We" video we are joined by:

Emanuele Nardin - Managing Director of Hotelperformance

We talk about Hotelperformance and how it’s consultancy services have developed to reflect the ever evolving commercial focus in the Hotel industry alongside the technology which empowers it.

We also hear about Hotelperformance’s typical client profile in Italy and how clients can engage with them across some or all of their service offering in a very bespoke way.

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/_db4VMpCppU

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the "Who Are We" video chapters:

Guest welcome (1:07)
Service offering (3:05)
Value to clients (6:58)
Typical client profile (8:36)
Working with our clients (10:12)
Additional services (13:41)

👀 WATCH NEXT (A few of our other videos)
Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?
https://youtu.be/7NXt2f5XiV0
Tips and Advice to Drive Future Demand (Hilton Branded)
https://youtu.be/5oK7PEbF4Dw
Why So Little Testing of Revenue Management Strategies in Hotels?
https://youtu.be/MUkQwr1DCbg

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel

]]> Wed, 03 Feb 2021 18:24:54 +0000 tag:audioboom.com,2021-02-03:/posts/7790312 Revenue Hub Revenue Hub mirai "Who are We?" - In conversation with Pablo Delgado https://audioboom.com/posts/7773353 1893 false full We are delighted to welcome mirai as an Expert Partner

In this “Who Are We” video we are joined by:

Pablo Delgado - CEO of mirai

Pablo talks about his background, the early days of mirai and how it evolved as the internet started booming.

We also hear about mirai’s typical client profile, their core services and why Pablo feels this difficult year will provide opportunities for hoteliers prepared to invest in core elements that support the direct channel.

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/DtZAS2o0Fmk

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the "Who Are We" video chapters:

Guest Welcome (1:12)
Guest Background (2:02)
About mirai (5:29)
Client Profile (7:54)
Core Solutions and evolution (10:08)
Looking forward (21:00)
Value to Hoteliers (23:14)

👀 WATCH (Some of our videos)
Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?
https://youtu.be/7NXt2f5XiV0
How Revenue Managers Can Become Indispensable
https://youtu.be/9m0aB68CUaU
Google Hotel Products Evolve! Who Will be Winners and Losers? https://youtu.be/lOY3lYI6kYs
No New Normal for Hotel Distribution
https://youtu.be/mRM6gvRx6UE

👣 HOW TO FOLLOW US

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub
Here is a link to Subscribe to our YouTube channel

]]> Fri, 15 Jan 2021 16:00:00 +0000 tag:audioboom.com,2021-01-15:/posts/7773353 Revenue Hub Revenue Hub Hilton Branded Hotel? Tips and Advice to Drive Future Demand https://audioboom.com/posts/7750583 3187 false full Today we are joined by 2 guests

🔹 Stephanie Smith - Founder and Digital Matriarch at Cogwheel Marketing
🔹 Connor Vanderholm - Co-Founder and Chief Revenue Officer at Topline Revenue

In today’s discussion we are look specifically at Hilton branded Hotels and ways they can drive demand.

Some of the ideas could be applied generally but our guests do reference technology which is Hilton specific.

With Stephanie’s experience in Digital Marketing and Connor’s background in Revenue Management we aim to reflect both sides of the commercial equation when we look at three core areas.

🔸 How to target leisure business right now
🔸 How to prepare for negotiated business
🔸 How can you take advantage of Hilton technology and 3rd party systems

‼ It’s important at this stage that we do put out a disclaimer ‼

Neither Stephanie or Connor work for Hilton, they do not represent Hilton and all views and ideas shared are just their own opinions.

Hope you enjoy the conversation

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub ]]> Mon, 14 Dec 2020 16:00:00 +0000 tag:audioboom.com,2020-12-14:/posts/7750583 Revenue Hub Revenue Hub Intelligent Hospitality (HotelIQ) "Who Are We" - In conversation with Apo Demirtas https://audioboom.com/posts/7748268 1639 false full We are delighted to welcome Intelligent Hospitality as an Expert Partner

In this “Who Are We” video we are joined by:

Apo Demirtas - Founder & CEO

Apo talks about his background and how the idea of Intelligent Hospitality and HotelIQ came about.

We also hear about their typical client profile and how Apo feels marrying the General Managers skill at running their hotel, combined with BI and data across the complete operation, will provide a distinct advantage post crisis.

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/rT1iBg7ikS4

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the "Who Are We" video chapters:

1:12 Guest Welcome
1:52 Guest Background
7:27 Company Profile
10:59 Client Profile
15:16 Value to Hoteliers
25:15 Wrap Up

👀 WATCH (Some of our videos)
Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?
https://youtu.be/7NXt2f5XiV0
How Revenue Managers Can Become Indispensable
https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist
https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

]]> Thu, 10 Dec 2020 17:00:00 +0000 tag:audioboom.com,2020-12-10:/posts/7748268 Revenue Hub Revenue Hub Right Revenue "Who Are We?" - In Conversation with Adrienne Hanna https://audioboom.com/posts/7744055 1271 false full We are delighted to continue our Expert Partner relationship with Right Revenue https://rightrevenue.co.uk/

In this “Who Are We” discussion we are joined by:

Adrienne Hanna - Founder of Right Revenue

Adrienne talks about her background, how Right Revenue came about and it's evolution from a revenue management consultancy into a fully fledged tech company.
We also hear about Right Revenue's typical client profile and why Adrienne feels technology is so important post crisis and where the revenue management system fits into this.

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/ejQoQ81UXb8

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the chapters:

1:11 Guest Welcome
2:14 Guest Background
7:39 Right Revenue and it's evolution
12:55 Typical Client Profile
16:57 Why technology is important
19:49 Wrap Up

👀 WATCH NEXT (A few of our other videos)
How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub ]]> Fri, 04 Dec 2020 18:15:31 +0000 tag:audioboom.com,2020-12-04:/posts/7744055 Revenue Hub Revenue Hub Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction? https://audioboom.com/posts/7742417 2824 false full Today we are joined by 3 guests:

🔹 Veit Meier – Director of Operations and Development at berner+becker (https://www.bernerbecker.com)
🔹 Till Benthien - Senior Revenue Manager and Head of Employee Development at berner+becker
(https://www.bernerbecker.com)
🔹 Vassilis Syropoulos - Founder and CEO at Juyo Analytics
(https://www.juyoanalytics.com/)

In today’s discussion we look at the topic of Forward Looking Data

During the discussion we touch on:

🔸What is Forward Looking Data and how far forward are we looking?
🔸Is Forward Looking Data the Holy Grail or a just shiny new distraction?
🔸What are some of the forward looking data sets?
🔸What can I actually do with some of this data?

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/7NXt2f5XiV0

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the chapters:
0:00 Video Introduction
1:02 Brand Intro
1:52 Guest Introductions
3:28 What is considered forward looking data?
4:28 Is forward looking data the holy grail or a shiny new distraction?
9:40 Are we looking days, weeks or months ahead?
12:37 What are typical forward looking data sources?
18:31 Extra Data is all well and good but what can I actually do with it?
25:01 Can we use it for better targeting and to create demand?
31:05 How does our comp set fit into forward looking data consideration?
39:04 Can I afford to invest, or can I afford not to?
44:51 Wrap up
46:34 Subscribe and other videos

👀 WATCH NEXT (A few of our other videos)
Navigating Uncertainty: Meetings & Event Sales and Revenue Management https://youtu.be/sUZQSBNfYAU
How Revenue Managers Can Become Indispensable
https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist
https://youtu.be/4h9v8SbpdMw
Why So Little Testing of Revenue Management Strategies in Hotels? https://youtu.be/MUkQwr1DCbg

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

Here is a link to Subscribe to our YouTube channel ]]> Wed, 02 Dec 2020 19:23:35 +0000 tag:audioboom.com,2020-12-02:/posts/7742417 Revenue Hub Revenue Hub berner+becker "Who Are We" - In conversation with Pontus Berner https://audioboom.com/posts/7737561 1000 false full We are delighted to continue our Expert Partner relationship with berner+becker https://www.bernerbecker.com/

In this “Who Are We” discussion we are joined by:

Pontus Berner - Co-Founder and Managing Partner

Pontus talks about the revenue management philosophy of berner+becker, their typical hotel client profile and what does he see in the future for revenue management as we come out of this crisis.

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/wS90i6Gvetg

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the chapters:
1:38 berner+becker Introduction
4:12 Company Philosophy and Approach
6:28 Typical Client Profile
9:55 Future Insights
15:09 Wrap Up

👀 WATCH NEXT (A few of our other videos)
How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

Here is a link to Subscribe to our YouTube channel ]]> Wed, 25 Nov 2020 16:00:00 +0000 tag:audioboom.com,2020-11-25:/posts/7737561 Revenue Hub Revenue Hub Navigating Uncertainty: Meetings & Event Sales and Revenue Management https://audioboom.com/posts/7736797 1917 false full Today we are joined by:

🔹 Niki Van den Broeck – Manager of Business Development at Get Into MoRe (https://www.getintomore.com/)

Today we discuss elements of a whitepaper Get Into More have put together called:

Navigating Uncertainty, which looks at Meetings and Event Sales and Revenue Management

During the discussion we touch on:

🔸What are the Certain Factors we do know and what are the uncertain factors we need to keep constantly in mind - posing the question, is this the new normal or the temporary abnormal?
🔸5 key principles touching on the customer, data and value proposition
🔸FREE Meetings survival pack Get Into MoRe are offering to hotels

🎞 If you would like to watch the discussion, here is the link:
https://youtu.be/sUZQSBNfYAU

🔗Link to Whitepaper: https://bit.ly/3nSKnKg
🔗Link to Survival Pack: https://bit.ly/39eK9c6

🗣 Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions.

Here are the chapters:
0:00 Intro
1:12 Brand Intro
2:08 Guest Intro
4:44 Factors that are ‘Certain’
11:28 Factors that are ‘Uncertain’
16:50 5 Key principles
29:49 FREE Meetings Survival Pack
30:36 Wrap up
31:39 Subscribe and other videos

👀 WATCH NEXT (A few of our other videos)
Hotel Meeting & Events: Changing World, Creative Ideas and still Ancillary Revenue .... Really? https://youtu.be/0bc54viuidU
How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

Here is a link to Subscribe to our YouTube channel ]]> Tue, 24 Nov 2020 16:00:00 +0000 tag:audioboom.com,2020-11-24:/posts/7736797 Revenue Hub Revenue Hub Why So Little Testing of Revenue Management Strategies in Hotels? https://audioboom.com/posts/7728756 4631 false full Today we are joined by 3 Guests:

David Lopez – Chief Science Officer at Pace
Maxime Cohen – Associate Professor at McGill University
Nancy Pyron – Analytics, Strategic, and Organizational Consultant at NMP Consulting

Today we discuss elements of a whitepaper our 3 guests have recently authored looking at Statistical Field Experimentation (or lack thereof) for testing revenue management strategies in the hospitality industry.

We touch on:

What Field Experimentation is
Indicative scenarios where it could prove valuable
Practical challenges faced
Experimental Designs to address these challenges

Link to Whitepaper:
https://www.pacerevenue.com/free-download

Here are the chapters:

Guest Intros (1:30)
Rationale for writing the whitepaper (3:48)
Introduction to Statistical Field Experimentation (6:55)
Beneficial Scenario 1 – Ancillary Pricing (17:20)
Beneficial Scenario 2 – Distribution Channel Optimisation (20:06)
Beneficial Scenario 3 – Promotion Success (24:00)
Beneficial Scenario 4 – Choice of RMS (31:08)
Beneficial Scenario 5 – Updating Revenue Management Algorithms (38:57)
Beneficial Scenario 6 – Price Update Frequency (42:23)
3 Core Practical Challenges (51:09)
Experimental Design to Address the Challenges (1:05:55)
Summary of areas discussed (1:15:55)
What do we hope the whitepaper will achieve (1:16:21)
Wrap up (1:16:48)

WATCH NEXT (A few of our other videos):

Want your Revenue Manager to be Strategic .. Do You Have an RMS? https://youtu.be/m_vcVchwFZs
Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw
Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk
How will the RMS evolve to move revenue management forward https://youtu.be/9ijlPw-tg7Y

HOW TO FOLLOW US:

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

Here is a link to Subscribe to our YouTube channel

]]> Thu, 12 Nov 2020 17:33:41 +0000 tag:audioboom.com,2020-11-12:/posts/7728756 Revenue Hub Revenue Hub How Revenue Managers Can Become Indispensible https://audioboom.com/posts/7725807 1759 false full Today we are joined by Dori Stein - CEO of Fornova, one of our Expert Partners:

https://www.fornova.com/

Dori puts forward his views on why it's even more important in the current climate that Revenue Managers must make themselves indispensable.

He gives practical examples how to do this, touching on:

🔹 Driving direct revenues and demand generation.
🔹 Google Pay Per Stay and 3 key areas where this is highly advantageous to hotels and why Revenue Managers should be involved
🔹 How Revenue Managers should also get involved with OTAs and direct marketing campaigns via programmatic channels

Feel free to comment below if you have any thoughts, comments or if you want to ask a question around this topic.

We’re always interested to hear from you and happy to follow up with Dori on any questions.

You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

You can see the interview on our YouTube channel here:

https://youtu.be/9m0aB68CUaU

]]> Mon, 09 Nov 2020 16:25:56 +0000 tag:audioboom.com,2020-11-09:/posts/7725807 Revenue Hub Revenue Hub Are Branded Hotels Wasting Money on Metasearch Right Now? https://audioboom.com/posts/7707325 2001 false full Today we are joined by Stephanie Smith from one of our Expert Partners:

Cogwheel Marketing

Stephanie puts forward her reasoning as to why she feels investing in metasearch is not the best use of resources for branded hotels at this current time.

Stephanie outlines why, in this current climate and changing guest profile, she feels metasearch is just a channel shift and is not producing incremental revenue.

We touch on ROAS (Return on Ad Spend) and why when comparing your metasearch spend with OTA commission you may not be comparing apples with apples.

Finally we look at where our limited budgets could be used further up the funnel to drive that incremental revenue.

Here are the chapters:

0:00 Video Intro

1:08 Brand Intro

1:19 Welcome Guest

1:59 Guest Intro

4:05 Metasearch: Is it Currently Worth It?

7:43 Metasearch: Not Incremental Revenue

12:02 ROAS Comparison Not Apples to Apples

20:38 Where should we invest our budget

29:22 Does COVID Instill a Short Term View

32:12 Wrap Up

You can also connect with us on:

LinkedIn: https://www.linkedin.com/company/revenue-hub

Facebook: https://www.facebook.com/revenuehub

Twitter: https://twitter.com/revenue_hub

You can see the interview on our YouTube channel here:

https://youtu.be/PTCGuNw9ysA

]]> Fri, 16 Oct 2020 16:00:00 +0000 tag:audioboom.com,2020-10-16:/posts/7707325 Revenue Hub Revenue Hub Hotel Meeting & Events: Changing World, Creative Ideas and still Ancillary Revenue .... Really? https://audioboom.com/posts/7702175 2234 false full Today we are joined by two guests from one of our Expert Partners:

Get Into More

https://www.getintomore.com

Niki van den Broeck and Peter Brauer join us to discuss what has changed over the last 6 months within the hotel meeting, groups and events space.

We look back on some points made in a previous podcast as to how the meeting space might change:

Meetings Survival Pack and How Hotel Meetings Might Change Post Crisis
https://revenue-hub.com/meeting-survival-pack-hotel-meetings-change-post-crisis/

Why 2020 Should be the Year of MICE Revenue Management
https://revenue-hub.com/2020-year-mice-revenue-management-podcast/

We question whether meetings, groups and events revenue should still be considered ancillary revenue when it can make up a substantial part of a hotels income

Niki and Peter give us some examples of what they are seeing in creative ways to attract meeting and event business:

https://www.postillionhotels.com/en-gb

https://www.hotel-mechelen.be/en

Finally we ask are your hotel sales people showing the ‘hunter’ attitude needed in todays climate.

Here are the chapters:

1:29 Welcome Guests
2:43 Guest Intros
5:20 Current Meeting & Event Situation
17:18 Is Meeting & Event Revenue still Ancillary
23:25 Creative Meeting & Event Examples
30:55 Still Hunting for Meeting & Event Business?
36:10 Wrap Up

You can see the interview on our YouTube channel here:
https://youtu.be/0bc54viuidU

You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub/
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

]]> Fri, 09 Oct 2020 14:56:09 +0000 tag:audioboom.com,2020-10-09:/posts/7702175 Revenue Hub Revenue Hub Revenue Manager Crisis Checklist: Daily, Weekly and Monthly Tasks https://audioboom.com/posts/7696704 1938 false full Today we are joined by two of our regular contributors, Veit Meier and Till Benthien of berner+becker
https://www.bernerbecker.com/

We discuss a checklist Veit and Till have put together recommending Daily, Weekly and Monthly tasks Revenue Management professionals should be undertaking during this crisis situation.

Hope you enjoy the discussion.

Here are the chapters:

0:38 Guest Welcome
1:31 Daily Checklist
9:15 Weekly Checklist
19:20 Monthly Checklist
29:15 Wrap Up

You can find the link to the checklist here:
https://revenue-hub.com/revenue-manager-daily-weekly-monthly-crisis-checklist-bernerbecker/

You can also connect with us on:
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub ]]> Fri, 02 Oct 2020 16:31:25 +0000 tag:audioboom.com,2020-10-02:/posts/7696704 Revenue Hub Revenue Hub Lybra - Expert Partner "Who Are We" Interview https://audioboom.com/posts/7691614 1387 false full We are delighted to welcome Lybra as an Expert Partner of Revenue Hub

In this “Who Are We” interview we are joined by:

Fulvio Giannetti – CEO of Lybra

Fulvio talks us through his background, who Lybra are, their core service offering and what does he sees as some of the challenges moving forward.

Hope you enjoy the conversation.

Here is the chapter timeline:

1:27 Who Is Fulvio Giannetti
3:38 Who Are Lybra
6:29 Typical Customer Profile
7:34 Core Solution Offering
18:12 Forward Looking

You can watch the video here:
https://youtu.be/fR1gWda9WUE

And here is a link to Subscribe to our YouTube channel

You can also connect with us on:

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

]]> Fri, 25 Sep 2020 17:47:57 +0000 tag:audioboom.com,2020-09-25:/posts/7691614 Revenue Hub Revenue Hub Fornova - Expert Partner "Who Are We" Interview https://audioboom.com/posts/7688637 1195 false full We are delighted to welcome Fornova as an Expert Partner of Revenue Hub

In this “Who Are We” video we are joined by Dori Stein - CEO of Fornova

Dori talks us through his background, who Fornova are, what core services they offer and what does he sees as some of the challenges facing the industry going forward.

Hope you enjoy the video.

Here are the chapters:

1:04 Guests Background Introduction
1:58 Who Are Fornova
6:46 Service Offering
12:42 Typical Customer Profile
14:13 Future Insights

You can also connect with us on:

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

]]> Tue, 22 Sep 2020 16:56:37 +0000 tag:audioboom.com,2020-09-22:/posts/7688637 Revenue Hub Revenue Hub Topline RevPros - Expert Partner "Who Are We" Interview https://audioboom.com/posts/7685171 985 false full We are delighted to welcome Topline RevPros as an Expert Partner of Revenue Hub
https://toplinerevpros.com/

In this “Who Are We” video we are joined by:

Cameron Peterson, Co-founder and Director of Sales & Marketing
and
Connor Vanderholm, Co-Founder and Director of Revenue Management

Cameron and Connor talks us through their backgrounds, who Topline RevPros came about, what servcies they are offering above and beyond Revenue Management and finally, they give their views on where they feel consultancies will fit into the post Covid world.

Hope you enjoy the video.

Here are the chapters:

1:33 Guests Background Introduction
3:38 Who Are Topline RevPros
5:44 Service Offering
7:29 Typical Customer Profile
9:44 Role of Consultancies going forward
14:33 Wrap Up

You can also connect with us on:

LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub ]]> Thu, 17 Sep 2020 15:28:18 +0000 tag:audioboom.com,2020-09-17:/posts/7685171 Revenue Hub Revenue Hub Does Current Education & Training Support Revenue Manager Evolution https://audioboom.com/posts/7669429 3354 false full In today's podcast we are joined by:
Peter Russell, Operations Director at Russell Partnership Technology
https://www.russellpartnership.com/

Janel Clark, Founder of Next Gen Revenue

Professor Dr Detlev Remy of the Singapore Institute of Technology.
https://www.singaporetech.edu.sg/directory/faculty/detlev-remy

In this video we look at Revenue Management from the viewpoint of Education, Training and Mentorship.

We explore how much time is dedicated to teaching Revenue Management at a University or Hotel School and what depth does the course go into.

We then discuss attitudes towards investing in Revenue Management.

And finally we consider, with so few leaders coming from a Revenue Management background how are those starting out in their revenue career being mentored.

Video Chapters:

0:00 Topic Intro
1:15 Brand Intro
1:25 Welcome Guests
2:39 Peter Russell Introduction
3:33 Janel Clark Introduction
4:34 Dr Detlev Remy Introduction
6:08 How much time dedicated to teaching Revenue Management
11:53 Limited time in curriculum reflects depth of teaching
15:28 How many studying a Hotel Degree will consider a career in Revenue
22:21 What is Hotel industries commitment to training and development
35:50 Isn't an investment in Revenue Management the easiest to see a return
41:11 Is it illogical to be laying off Revenue professionals
50:04 Is there enough mentor support around for revenue professionals starting out and developing
53:52 Wrap up
55:28 Endplate

You can also connect with us on
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub ]]> Fri, 28 Aug 2020 08:42:06 +0000 tag:audioboom.com,2020-08-28:/posts/7669429 Revenue Hub Revenue Hub Don’t Forget Maslow When Considering Asian Traveller Buying Motives https://audioboom.com/posts/7661460 3124 false full In today’s podcast we are joined by Jagdish Sandhu, CEO of Frozen Lime Asia

During our discussion we look at the impact of the Covid crisis on the SE Asia Hotel market and we consider how Maslow’s Hierarchy of Needs can point us in the right direction of what is important in these difficult times when considering Asian traveller buying motives.

Finally, we look at the travel drivers for the Asian traveller when compared to a European or US traveller and consider how these differences might affect domestic and regional travel within Asia but also the potential impact on Asian travel Internationally.

If you would like to see the interview it is on our YouTube channel and here is the link:
https://youtu.be/Uv5LcV1PMJ4

You can also subscribe to our YouTube channel via this link:
https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1

]]> Wed, 19 Aug 2020 14:27:30 +0000 tag:audioboom.com,2020-08-19:/posts/7661460 Revenue Hub Revenue Hub What Does a Strategic Revenue Role Look Like https://audioboom.com/posts/7638333 3047 false full Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker (https://www.bernerbecker.com/)

In this discussion we start to look at what does ‘Strategic Revenue Management’ actually mean?

We explore what a strategic revenue professional role might look like and what additional information, or data, would be needed to help deliver in this role.

We also dig into how traditional organisation structures and reporting lines, along with lack of technology investment can stop this strategic role in it’s tracks. ]]> Wed, 22 Jul 2020 15:00:00 +0000 tag:audioboom.com,2020-07-22:/posts/7638333 Revenue Hub Revenue Hub Now is the Time for Hotels to Bring Revenue and Marketing Together https://audioboom.com/posts/7632065 3300 false full Today we are joined by 2 Guests

Silvia Cantarella
Founder of Revenue Acrobats
https://www.revenueacrobats.com/

and

Alessandro (Ale) Crotti
Founder of Direct Your Bookings
https://www.directyourbookings.com/

In this video we discuss how the crisis has shown once and for all that Revenue and Marketing (as well as Sales) must work more closely together.

We explore why silos should be broken down, the value of sharing data and why strategies to generate demand are so much more effective if both sides are involved.

Whilst this conversation is mainly targeted towards those working with independent hotels, the principles apply across the industry as a whole.

Areas we touch on and questions we pose are:

Why do silos still exist
Product, Customer, Moment and Price
What comes first pricing/product and engagement campaign
Who are my guests and what do they actually want
Pricing is just the tip of the iceberg
Who are the customers we want
Revenue per available wallet

You can also watch the interview on our YouTube channel:
https://youtu.be/6QjKDgpnBKk

Here is a link to Subscribe to our YouTube channel

]]> Tue, 14 Jul 2020 16:10:46 +0000 tag:audioboom.com,2020-07-14:/posts/7632065 Revenue Hub Revenue Hub How Will The RMS Evolve to Move Revenue Management Forward https://audioboom.com/posts/7628432 3899 false full Today we are joined by 3 Guests

Michael McCartan - founder of mccartan tech consulting

Neville Isaac - Chief Customer Officer at BeOnPrice
https://beonprice.com/en_US/

Marko Lukicic - Co-Founder and Director at Acquaint
https://acquaint.hr/

This discussion continues our series looking at the evolving role of the revenue manager

Today we explore how the RMS is evolving and what additional data sets are being integrated to enhance the pricing element - looking at optimal pricing and fair pricing.

We then talk about potential, non traditional, indicative data sets and consider some constraints around this in terms of cost and privacy legislation

If you would like to watch the interview you can see it on our YouTube channel by clicking this link: https://youtu.be/9ijlPw-tg7Y

Here is the timelinechapter breakdown of topics discussed:

0:00 General welcome
1:00 Welcome guests
2:00 Guest introductions
7:15 Current RMS solutions - Is it providing sufficiently accurate predictions
9:17 Does the current RMS only really automate what we did manually
11:13 From a data science perspective reliance on historical data Is very limiting
14:50 RMS 2.0: How is the RMS evolving
16:20 Market Intelligence and the influence on a hotel - marrying internal and external data to improve price recommendation
20:50 Fair pricing
23:15 Revenue professionals restricted to location because of market knowledge
25:05 Willingness to pay and how individual property features could play a greater part
33:02 How are those without an RMS doing revenue management. Do they really understand the concept
36:04 Is most revenue pricing forecast still just adding a multiplier to last years rate
40:15 Where do we go next above and beyond historical in-hotel data
41:14 How the Finance sector moved beyond traditional historical data
45:50 RMS 3.0: What untraditional data sets could we be exploring to enrich forecasting
49:35 Macro data and micro data
52:50 How trust can be an issue as more data sets get added
58:00 Can the current one size fits all RMS become more bespoke
1:01:41 Wrap up summary

]]> Thu, 09 Jul 2020 16:00:00 +0000 tag:audioboom.com,2020-07-09:/posts/7628432 Revenue Hub Revenue Hub Google Hotel Products Evolve! Who Will be Winners and Losers? https://audioboom.com/posts/7624060 2886 false full Today we are joined by Pablo Delgado, CEO of mirai
https://www.mirai.com/home/

In our last conversation with Pablo we discussed how the hotel distribution landscape could change going forward.

Today we talk specifically about Google and the role it plays.

We look at how Google has evolved a number of its products and how they can be of real value to hotels in a risk free way

We explore the possible winners and losers because of Google’s ever increasing dominance

And finally we consider how the likes of Amazon, Facebook, Apple and Microsoft may drive consolidation of metasearch and OTAs in the travel space.

Here are some topics we discuss:

Insights into Google products, name changes and value to hotels
Changes to Google commission program (originally called GHACP)
Evolution of Google Promoted Hotels into Property Promotion Ads (PPA)
Advantages of PPA over traditional CPC approach – now a risk free model.
Upper funnel has higher volume but lower conversion so be realistic with commission
How have Google become dominant in travel so quickly
Google’s pivot from Google Hotel Finder
Who are the winners and losers of Google’s dominant position
If Google wins, the user wins, the hotel wins, the OTAs lose
Will the market consolidate through mergers or acquisitions

If you would like to watch the interview you can see it on our YouTube channel by clicking this link: https://youtu.be/lOY3lYI6kYs

Here is the previous interview with Pablo on how Hotel Distribution might change going forward: https://youtu.be/mRM6gvRx6UE

]]> Mon, 06 Jul 2020 15:42:00 +0000 tag:audioboom.com,2020-07-06:/posts/7624060 Revenue Hub Revenue Hub Want Your Revenue Manager to be Strategic .... Do You Have an RMS? https://audioboom.com/posts/7615546 3087 false full This podcast is the audio taken from a recent video interview with Michael McCartan, founder of mccartan.tech and Michael Sandeen, Senior Revenue Manager at Pace https://www.paceup.com/

Here is the link to the video:
https://youtu.be/m_vcVchwFZs

In this interview we continue our discussion about the evolution of the revenue manager role, looking at how an RMS can liberate the revenue professional, how a lack of technology can hold them back and where the RMS needs to develop further to enable the revenue professional to realise their full potential

Topics covered include:

How many hotels are utilising an RMS
How does the RMS liberate the revenue professional
Time saving is a very limited reason to invest in an RMS
What more can an RMS offer the revenue professional
RMS like a GPS and not yet an autonomous driving vehicle
How does the RMS need to develop to help the revenue professional evolve
Focus of revenue professional if they were more strategic
How can you avoid following rouge hotels when they drop prices
Why is focus still room pricing when TRM and profit are hot topics
Segmentation and value of guests needs to be far more detailed

In this podcast we reference Adrienne Hanna of Right Revenue
https://rightrevenue.co.uk/

And here is a recent video interview we did with her around the evolving role of the revenue professional:
https://youtu.be/Rdn98k2pkeM

]]> Wed, 24 Jun 2020 15:15:48 +0000 tag:audioboom.com,2020-06-24:/posts/7615546 Revenue Hub Revenue Hub Don't Drop Your Rates! ..... Is It Really That Simple? https://audioboom.com/posts/7604215 2009 false full In today’s video we are joined by Thibault Catala of Catala Consulting
https://catalaconsulting.co.uk/

Our discussion is around the current topic on most revenue managers mind:

Don’t drop your rates

We discuss why this seems fine in principle, explore how the message could be misunderstood and explain it is more nuanced than just a simple do or don’t binary choice.

0.00 Intro

1.25 Thibault Catala Intro

2.52 Why is the normal reaction to drop your rates

5.04 Is it really a binary choice to drop or not drop

6.58 What research supports the message not to drop rates

(Sherry Kimes - Cornell HOTEL sCHOOL https://sha.cornell.edu/faculty-research/faculty/sek6/ )

9.18 Pressure from Owners/GMs and why knowing break even figure is key

11.25 Traveller types - Revenge Traveller (Okay article) and Anxiety

(Article on Revenge Travel https://revenue-hub.com/revenge-travel-covid19-what-look-like/)

13.49 If not providing full experience does price reflect that

15.54 How restricted occupancy could be used to help hotel hold rates

18.38 RMS not making much sense so focus is strategy planning for different recovery scenarios

20.44 Corporate rates, meeting & events

27.18 Don’t forget to develop packages and offers to obscure any rate shift

]]> Wed, 10 Jun 2020 14:37:30 +0000 tag:audioboom.com,2020-06-10:/posts/7604215 Revenue Hub Revenue Hub Part 2 of Simple Steps to Improve Direct Bookings https://audioboom.com/posts/7602956 1742 false full In this episode we are joined again by Veit and Till from berner+becker
https://www.bernerbecker.com/

This is part 2 of a 2 part series where we look at what happens when a traveller visits your website, what are the biggest mistakes hotels make and what are some tips to improve the chance of securing the direct booking?

We look at simple ideas, back to basics and easily actionable changes which are often forgotten or overlooked in the 'data' climate world we exist in today.

Topics we cover are as follows:

What is the experience when a booker arrives at your site

· Look and feel

· Content

· What do potential guests really want to know about your hotels

Price Parity and Offer Promotions

· Different offers on OTA and own website

· Seasonal offers that aren’t relevant

· Not offer terms & conditions

Slow Booking Engine

Converting previous OTA bookers to direct

· Why did they come to your hotel first time

· Are they a possible repeat booker / loyal future guest

How do we learn from our Guests when they are with us to help shape our future offering?

]]> Tue, 09 Jun 2020 09:30:00 +0000 tag:audioboom.com,2020-06-09:/posts/7602956 Revenue Hub Revenue Hub Simple Ideas and Steps to Improve your Direct Booking (Part 1) https://audioboom.com/posts/7600246 2155 false full In this episode we are joined again by Veit and Till from berner+becker
https://www.bernerbecker.com/

This is part 1 of a 2 part series where we explore is it a challenge to drive and convert more direct business, what are some basic errors made and ultimately, is it worth it?

We look at some simple ideas, back to basics and easily actionable changes which are often forgotten or overlooked in the 'data' climate world we exist in today.

Topics we cover are as follows:

How do we drive more viewers to our hotel website

Understand your hotel USPs
Understand your feeder market
Understand how guests currently book with you

Social Media – pre-targeting and retargeting
Search marketing

Different search platforms

Metasearch marketing
Other channels of interest for target group

Golf property – golf websites
Spa/Wedding facilities – magazines/sites
Mountain Biking

We look at importance of understanding how much will it cost and do you, as a hotel, have the right resources.

What costs should you consider as part of your Direct Booking evaluation:

Website costs, paid marketing, direct offerings, time

Is it more expensive when compared to your OTA costs?

If it costs more (and possibly) the same, and you have limited resources then should accept direct is maybe not way to go and think more in terms of future rebooking?

Doesn’t have to be a binary choice OTA or Direct - you could try a Direct Booking campaign around one of your unique features – keep it small to test, and make mistakes that way learn and then build on it.

]]> Fri, 05 Jun 2020 14:55:51 +0000 tag:audioboom.com,2020-06-05:/posts/7600246 Revenue Hub Revenue Hub Has the Revenue Manager role really evolved? https://audioboom.com/posts/7597860 2304 false full In today's conversation we are joined by Adrienne Hanna, Founder of Right Revenue

Our discussion covers a number of areas with the intention of trying to establish has the role of the Revenue Manager really evolved and how technology has, or could, impact on this evolution.

Areas we touch on and question we pose are:

• How technology has impacted the evolution and whether it is a threat or an enabler (3:46)
• Does the antiquated view of Revenue Management really exist still (6.45)
• How the RMS should liberate the Revenue Manager from the data crunching piece (10.26)
• If I was a GM what would I want my Revenue Manager to be doing (13.50)
• Why has the role not evolved as it should have – is it down to the Revenue professional, GMs and Owners or both (25.42)
• Are we in limbo or is it a Chicken and Egg scenario – we just need to work out which comes first (30:20)

Please feel free to contact us with any comments or thoughts on a topic that has occupied many conversations but where we have seen very little (significant) change across the industry.

We can look to follow up on any feedback and answer any questions with Adrienne in the future.

]]> Wed, 03 Jun 2020 14:30:00 +0000 tag:audioboom.com,2020-06-03:/posts/7597860 Revenue Hub Revenue Hub Hotel Messaging as we Start to Re-Open and Move Towards a Cookie Free World in 2023 https://audioboom.com/posts/7586988 2226 false full In today's video we are joined by Michael Bennett, Chief Marketing Officer at Cendyn (https://www.cendyn.com/)

Michael talks broadly about what marketing and communication approaches he is seeing in different hotel groups and regions as they face the challenge of opening.

We then talk a little more specifically about the importance of a CRM in these times to ensure your messaging is really targeted to your different personas

He also touches on the increased relevance of a CRM as hoteliers prepare for a ‘cookie’ free world in 2023.

You can also see the interview on our YouTube channel here:
https://youtu.be/qkzkRVa3DAU

Areas covered are:
• Importance of continual communication with guests (2.52)
• Hyper local, local, regional, national and international markets (5.58)
• Impact of air travel for next 3 months unless ‘air bridges’ are introduced (8.38)
• Will drive market really fill the void (11.15)
• How social distancing is impacting ancillary revenue loss (15.23)
• Thoughtful pricing, positioning and messaging is critical (17.38)
• Complexity of costs in re-opening for meetings and impact on who covers these costs (19.15)
• Data showing June 1st start and building through August and September (22.12)
• Acceleration in CRM to micro segment and build personas (26.46)
• ‘Cookie Free’ by 2023 (29.21)
• Personalised pricing (33.43)

You can subscribe to our YouTube channel here:
https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1 ]]> Wed, 20 May 2020 15:00:00 +0000 tag:audioboom.com,2020-05-20:/posts/7586988 Revenue Hub Revenue Hub How Hotel Technology can Help Drive Recovery https://audioboom.com/posts/7581288 2361 false full In today's podcast we are joined by Alan O'Riordan, co-founder of apaleo https://apaleo.com/

You can also watch the video on our YouTube Channel here:
https://youtu.be/jq3IaUN22VM

We talk with Alan about areas he has covered in a recently written white paper
https://info.apaleo.com/en/beyond-covid-19-whitepaper

Alan discusses the following areas and subjects:

Why traditional legacy technology systems can bring some limitations and how these have been highlighted during Covid-19. (4:26)
- Remote access can be challenging
- Scaling down and back up could be difficult
- Re-configuring your core system may require third party support
  - Rate Plans
  - Guest messaging
The need to explore new technologies in response to guest requirements post crisis and what some of those technologies could be. (10:18)
- Guest facing technology
  - Messaging, Mobile check-in, Check-out, Key card
- Back office
  - PMS, RMS, PoS and CRM
  - How the need for a CRM is likely to increase

Why now is the perfect time to be evaluating a hotel tech stack and seriously consider making changes. (17:39)
- Time to evaluate
- Testing of trial systems
- Explore peripheral solutions
- Comparison with the smart phone experience
- Data migration

How an Open API approach can provide hotels with an opportunity to come out of the crisis leaner, more efficient, effective and productive. (25:50)
- Future proof integrations
- Innovative technology
- Cost efficient
- No capex
- Greater control and autonomy
- Remote access
- Compete with OTAs with greater direct booking provision

We hope you enjoy it

]]> Wed, 13 May 2020 17:59:09 +0000 tag:audioboom.com,2020-05-13:/posts/7581288 Revenue Hub Revenue Hub No New Normal for Hotel Distribution (with Pablo Delgardo of mirai) https://audioboom.com/posts/7576347 2160 false full Today we are talking with Pablo Delgardo of mirai and the topic under discussion is hotel distribution.

Pablo explains why he feels there will be 'No New Normal' for hotel distribution and how it is the perfect time for hotels to re-evaluate their distribution strategy and their direct booking approach.

Below is a broad guide to the different areas covered during the conversation and the relevant time stamps:

► Pablo and Mirai Introduction (1:12)
► Changes to the distribution landscape (2:27)
► Consolidation of channels (4:11)
► Urban Myth: more channels = more demand (7:15)
► Opportunity for hotels to renegotiate? (13:10)
► Will big OTAs exploit loss of competitors (17:10)
► Fear of Thomas Cook closing (20:45)
► Now have a blank page to start again (25:10)
► OTAs first then direct (29:11)

Subscribe to our YouTube Channel

]]> Mon, 11 May 2020 15:00:00 +0000 tag:audioboom.com,2020-05-07:/posts/7576347 Revenue Hub Revenue Hub 5 Expert Partner Initiatives to Support Hotel Sector https://audioboom.com/posts/7576423 456 false full We wanted to use this article to highlight current intiatives from 5 of our Expert Partners.

These are offers they are providing to help support the Hotel sector during this crisis.

We have listed the Expert Partners in alphabetical order along with the details of their offering and any relevant links to engage further:

----------
Get Into MoRe, the N°1 Business Intelligence tool for Meetings, Events and Group Business, launches the “Meetings Survival Pack”. The pack is offered to hotels and venues worldwide. The offer includes three of the tool’s most vital dashboards packed with features that are especially designed to make sure hoteliers and conference/event organizers are ready to optimize bounce back.

Hoteliers that sign up will have free access to the following dashboards that are created using their own property’s data:

The offer is commitment-free and valid for the entire year 2020. For more information visit: http://meetings-survivalpack.com
----------
At Oaky, we offer an award-winning upselling platform which allows hotels to boost the guest experience and ancillary services through targeted, customized pre-arrival upselling.

Oaky for free for 90 days from go-live-date. You decide when you want to go live*
No automatic extension to contract
We help you with your set-up to make it as easy as possible
Condition: Sign up before July 1st 2020

How to apply?

Fill in the form on this page https://www.oaky.com/free-oaky-corona
Oaky will reach out to you to schedule a demo of the product
After the demo, the next steps will be discussed

----------
At Pace, we provide different Revenue Optimisation solutions, including an industry-leading pricing platform and a BI tool.

What are we offering?

We want to offer 3 months free of our solution to every new client to make sure they are prepared for the recuperation.

Don’t hesitate to reach out if you have any questions.
clement@paceup.com
----------

Here at Right Revenue, we understand that supporting each other through this terrible time and planning for a bright future is critical.

To help hotels prepare for a ‘new normal’ and to ensure that they are in the best shape possible for better days ahead, we have come up with two great offers:

The first is an offer of 3 months’ use of our full Revenue Management Software Solution completely Free Of Charge. If you come on board by the end of May, for an installation date in June (or earlier), we will offer July, August and September completely free!

The second offer is that we recognise that many hotels and Guest Houses may not have integration to a PMS or may not be ready for a full Revenue Management Solution just now. So we have come up with a suite of reports that you can use daily without the need for a full revenue system.

We have shown these calculator reports to some of the industries leading professionals and the feedback has been phenomenal. And we are happy to offer all 3 for just £59.00 per month.

If you would like further details on any of the above, please just email ask@rightrevenue.co.uk
----------

Russell Partnership deliver the Certification in Hospitality Business Acumen in partnership with HSMAI, the Hospitality Sales and Marketing Association International.

The CHBA Certification encompasses both eLearning and simulation to teach you the skills required to be successful in the hospitality industry.

The CHBA is a professional certification that demonstrates your hospitality business acumen proficiency, upgrades your skills, and helps to garner a better understanding of the hospitality industry and how it operates.

To demonstrate our support during the COVID-19 crisis, we are offering the individual access version of the CHBA Certification for 50% less than the regular price. This is valid until the end of July 2020.

To register for this program, please sign-up here: https://russellpartnership.link/revenuehub

]]> Fri, 08 May 2020 15:00:00 +0000 tag:audioboom.com,2020-05-07:/posts/7576423 Revenue Hub Revenue Hub Crisis Recovery Shape, Strategy Considerations and Revenue Forecasting https://audioboom.com/posts/7575620 2021 false full In this podcast we are joined by Dan Skodol, Vice President of Data Science and Analytics at Cendyn (https://www.cendyn.com/)

Dan came to Cendyn following the acquisition of The Rainmaker Group in 2019. With over ten years of Revenue Management experience in gaming, hotels, multifamily real estate, and airlines, he is responsible for researching and designing enhancements and innovations within Cendyn's product suite, as well as supporting thought leadership topics and studies via analytics.

We talk with Dan about 3 broad areas;

The first is a look at the possible recovery shape, early indicators to key an eye on and impact of regional differences. Considering the V, U, L and W shape recovery and the impact of ‘revenge travel’ and international travel lag.

Here is an article talking about “revenge travel”:
https://revenue-hub.com/revenge-travel-covid19-what-look-like/

Secondly, we discuss the ‘what if’ factors to consider when undertaking scenario strategy planning. How business mix, demand and booking behaviour ties in with hotel capacity restrictions and the impact on pricing and ancillary revenue. Briefly touching on the value of a CRM to communicate effectively in a much more granular level.

Here is an article that touches on some further points related to CRM:
https://revenue-hub.com/how-crm-help-hotels-recovery/

Finally, we touch on one specific aspect from Cendyn’s recent white paper “The Ultimate Crisis Survival Guide” and that is ‘Revenue Forecasting’ as we prepare for the recovery. Recognising forecasting will be a challenge it is still important to not give up on forecasting, but maybe there is a greater need for multi forecasts, with ranges, and a margin of error.

Here is a link to Cendyn’s whitepaper “The Ultimate Crisis Curvival Guide”:
https://www.cendyn.com/library/the-ultimate-covid19-crisis-survival-guide-for-hotels/

]]> Wed, 06 May 2020 15:15:16 +0000 tag:audioboom.com,2020-05-06:/posts/7575620 Revenue Hub Revenue Hub How Hotel Meetings Might Change and the Meeting Survival Pack https://audioboom.com/posts/7570793 1569 false full In this episode we talk with Niki Van den Broeck and Peter Bauer from Get Into More.
We discuss how the hotel meeting sector might change post Covid-19 and we also hear about Get Into More's new initiative to support hotels.
It is called the Meeting Survival Pack ]]> Thu, 30 Apr 2020 15:00:00 +0000 tag:audioboom.com,2020-04-30:/posts/7570793 Revenue Hub Revenue Hub Digital Marketing Checklist for Hotel Temporary Closure https://audioboom.com/posts/7564162 1922 false full We are talking with Stephanie Smith of Cogwheel Marketing as she takes us through her 8 point digital checklist for Hotels where they need to temporarily close or suspend operations at the hotel, that lists the sites you can/should update with proper messaging. ]]> Thu, 23 Apr 2020 11:10:47 +0000 tag:audioboom.com,2020-04-23:/posts/7564162 Revenue Hub Revenue Hub How Hotels Can Work with the Crisis and Prepare for the Future https://audioboom.com/posts/7558522 2822 false full In this podcast we talk with Veit Meier and Till Benthien, from berner+becker, about how hotels can work through the crisis and prepare for the future - which will eventually come.
There is a far ranging discussion touching on the following areas:

Is there business still available now and which revenue streams could be considered?
What, as RM professionals, should we be doing now to add value to our property?
Future Business
Communications

]]> Thu, 16 Apr 2020 14:47:11 +0000 tag:audioboom.com,2020-04-16:/posts/7558522 Revenue Hub Revenue Hub Initiatives from apaleo and GiftUp supporting Hotel sector and communities https://audioboom.com/posts/7551576 2177 false full This is a slightly different podcast to normal as it will focus on two initiatives apaleo and GiftUp have devised rather than one of our typical thought leadership pods. ]]> Wed, 08 Apr 2020 14:26:55 +0000 tag:audioboom.com,2020-04-08:/posts/7551576 Revenue Hub Revenue Hub Oaky and Staah talk HyperPersonalisation https://audioboom.com/posts/7522048 2411 false full In this episode we are joined by guests from Staah and Okay to talk about HyperPersonalisation, how the data from your booking engine is critical and outline the importance of different message timing for business travellers compared to leisure travellers ]]> Wed, 04 Mar 2020 18:05:29 +0000 tag:audioboom.com,2020-03-04:/posts/7522048 Revenue Hub Revenue Hub Cendyn: Who Are We https://audioboom.com/posts/7507745 887 false full On this podcast we are joined by Nicki Graham, Senior Director Global Marketing

Nicki talks about Cendyn, how it started, their ethos/culture as a company and the value of collaboration with technology partners, their hotel partners and the international Cendyn team ]]> Tue, 18 Feb 2020 10:29:34 +0000 tag:audioboom.com,2020-02-18:/posts/7507745 Revenue Hub Revenue Hub Future of Inventory Management using Predictive Intelligence https://audioboom.com/posts/7495620 2225 false full In this podcast we discuss the current Distribution landscape and how through the use of AI and predictive intelligence, inventory allocation can be optimised amongst intermediated distributors to reduce commissions and cancellations thereby driving more profitable revenue, consistently. ]]> Tue, 04 Feb 2020 15:59:51 +0000 tag:audioboom.com,2020-02-04:/posts/7495620 Revenue Hub Revenue Hub Why 2020 Should Be The Year of MICE Revenue Management https://audioboom.com/posts/7484813 2592 false full In this podcast we talk with Pontus Berner from berner+becker, Niki van den Broeck from Get Into MoRe and Henrik Karlsson from Benchmarking Alliance about MICE Revenue Management, what are the challenges and why should it be a much higher profile for hotels with meeting and event space. ]]> Wed, 22 Jan 2020 13:19:22 +0000 tag:audioboom.com,2020-01-22:/posts/7484813 Revenue Hub Revenue Hub Distribution Strategy, OTAs and Google https://audioboom.com/posts/7480188 2484 false full In this episode we are joined by Veit & Till from berner+becker.

There is a far ranging discussion around Distribution Strategy, touching on the following:

The importance of a channel manager and rate shopper
How easy it is to fall into the trap of just relying on the major OTAs
Why direct bookings are important, but your website and booking engine is more important
Where does Google fit in top the distribution strategy from 2020 onwards

]]> Thu, 16 Jan 2020 15:11:05 +0000 tag:audioboom.com,2020-01-16:/posts/7480188 Revenue Hub Revenue Hub Oaky: Who Are We https://audioboom.com/posts/7459983 2400 false full This is an interview with Erik Tengen, Co-Founder of Oaky

Erik talks about Oaky, how and why it started, their ethos and culture as a company, the value to hotels of upselling and how the landscape is changing. ]]> Fri, 20 Dec 2019 09:08:21 +0000 tag:audioboom.com,2019-12-20:/posts/7459983 Revenue Hub Revenue Hub 6: How to Choose and Implement a New PMS (Ep 6 of 6) https://audioboom.com/posts/7430753 6 How to Choose and Implement a New PMS (Ep 6 of 6) 4359 false full Having made the decision to invest in a new PMS, in this episode we look at that you should consider as you approached it's implementation.

Areas we touch on include:

Shell building
Configuration
3rd party interfaces
Training
Data Extraction and migration

]]> Thu, 21 Nov 2019 14:19:27 +0000 tag:audioboom.com,2019-11-21:/posts/7430753 Revenue Hub Revenue Hub What is Revenue Management Culture and Steps to Help Implement it https://audioboom.com/posts/7415399 3049 false full In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Revenue Management Culture, what is it and what steps could be taken to start implementing it. ]]> Tue, 05 Nov 2019 18:41:03 +0000 tag:audioboom.com,2019-11-05:/posts/7415399 Revenue Hub Revenue Hub 5: How to Choose a New PMS (Episode 5 of 6) https://audioboom.com/posts/7411533 5 How to Choose a New PMS (Episode 5 of 6) 3852 false full In this episode we look at where hotels should be looking to find productivity and efficiency gains having decided to invest in a new PMS.

We discuss the following areas:

Simplicity
Speed
Training and On-boarding
Reporting
Automation of tasks
Notifications
User Interface
Data impact on hotel processes

]]> Thu, 31 Oct 2019 15:53:46 +0000 tag:audioboom.com,2019-10-31:/posts/7411533 Revenue Hub Revenue Hub Pace: Who Are We https://audioboom.com/posts/7406047 1935 false full This is an interview with Jens Munch, Founder & CEO of Pace.

Jens talks about Pace, how and why it started, as well as their approach to, and philosophy around, revenue management. ]]> Fri, 25 Oct 2019 09:48:44 +0000 tag:audioboom.com,2019-10-25:/posts/7406047 Revenue Hub Revenue Hub Hotelperformance: Who Are We https://audioboom.com/posts/7401148 1070 false full This is an interview with the Managing Director of Hotelperformance, Emanuele Nardin.

Emanuele talks about Hotelperformance, how and when it started, the value they bring to their clients and their ethos and culture as a company ]]> Sun, 20 Oct 2019 15:45:51 +0000 tag:audioboom.com,2019-10-20:/posts/7401148 Revenue Hub Revenue Hub Get Into MoRe: Who Are We https://audioboom.com/posts/7395681 1706 false full This is an interview with the Founder of Get Into More, Peter Brauer and Manager of Business Development, Niki van den Broeck

Peter and Niki talk about Get Into MoRe, how and why it started, the value of an RMS to Hotels with Meetings, Events and Groups business, and their ethos and culture as a company ]]> Mon, 14 Oct 2019 17:01:01 +0000 tag:audioboom.com,2019-10-14:/posts/7395681 Revenue Hub Revenue Hub 4: How to Choose a New PMS (Episode 4 of 6) https://audioboom.com/posts/7395266 4 How to Choose a New PMS (Episode 4 of 6) 4178 false full In this episode we look at some key areas you need to discuss with prospective suppliers of your new PMS.

We discuss the following areas:

Support - commitments and delivery
Training - pre and post implementation
Costs - what should you consider above and beyond the monthly management cost

]]> Mon, 14 Oct 2019 11:17:57 +0000 tag:audioboom.com,2019-10-14:/posts/7395266 Revenue Hub Revenue Hub Cogwheel Marketing: Who Are We https://audioboom.com/posts/7390149 1153 false full This is an interview with Stephanie Smith, Founder & Digital Matriarch of Cogwheel Marketing.
Stephanie explains their approach to Digital Marketing and how they operate in a niche space supporting flagged properties, helping them dovetail their property marketing efforts with the Corporate Brand entity. ]]> Tue, 08 Oct 2019 06:24:45 +0000 tag:audioboom.com,2019-10-08:/posts/7390149 Revenue Hub Revenue Hub 3: How to Choose a New PMS (Episode 3 of 6) https://audioboom.com/posts/7384529 3 How to Choose a New PMS (Episode 3 of 6) 4059 false full In this Episode we look at which features of a PMS you should consider.

Ideally these should link with the considerations you developed after listening to Episode 2.

We will touch on:

Cloud vs On-Site Hosting
Mobile First
Connectivity
Support

]]> Tue, 01 Oct 2019 16:44:17 +0000 tag:audioboom.com,2019-10-01:/posts/7384529 Revenue Hub Revenue Hub Revenue Forecasting with berner+becker https://audioboom.com/posts/7376368 4122 false full In today's episode we look at the Why, What and How of Revenue Management forecasting.
We will touch on strategy setting, reporting, synergies to other departments, what steps to take and what preparation is needed.
In addition we discuss the level of detail needed and reporting frequency.
Finally we touch on demand vs capacity, accuracy vs overachieving and budget vs forecast. ]]> Mon, 23 Sep 2019 06:04:18 +0000 tag:audioboom.com,2019-09-23:/posts/7376368 Revenue Hub Revenue Hub 2: How to Choose a New PMS (Episode 2 of 6) https://audioboom.com/posts/7372717 2 How to Choose a New PMS (Episode 2 of 6) 2844 false full Today we bring you Episode 2:

Evaluating Your Needs – what you should consider about your hotel before embarking on a new solution

During this episode we discuss a number of areas which will touch on the following:

Efficiency

Training
Retraining
Speed

How long does it take to enter a reservation
How long does it take to create rate plans and update them
How fast can the revenue manager adjust pricing and inventory control mechanisms
How streamlined are housekeeping and maintenance processes
How long does it take to generate all daily, weekly and monthly reports
How are departments like accounting affected?
Error rate

Customer satisfaction

Distribution success

Competitiveness

Revenue performance

Profitability

Legal requirements

Billing requirements
Reporting needs

]]> Wed, 18 Sep 2019 17:37:46 +0000 tag:audioboom.com,2019-09-18:/posts/7372717 Revenue Hub Revenue Hub 1: How to Choose a New PMS (Episode 1 of 6) https://audioboom.com/posts/7363116 1 How to Choose a New PMS (Episode 1 of 6) 1728 false full Today we start our 6 part series on How to Choose a New PMS
In Episode 1 we will be looking broadly at the multi-faceted nature of hotel operations and how a PMS could (or more realistically should) be the central interface for the hotel’s technology stack. ]]> Mon, 09 Sep 2019 14:43:28 +0000 tag:audioboom.com,2019-09-09:/posts/7363116 Revenue Hub Revenue Hub Apaleo: Who Are We https://audioboom.com/posts/7358943 2145 false full This is an interview with Alan O'Riordan , Co-Founder of Apaleo.
He explains more about Apaleo and where they sit in the Hotel Technology sector and what makes their proposition different. ]]> Wed, 04 Sep 2019 08:10:37 +0000 tag:audioboom.com,2019-09-04:/posts/7358943 Revenue Hub Revenue Hub Staah: Who Are We https://audioboom.com/posts/7327919 1280 false full We talk with Russell Logan, Head of Sales Europe, and Katie Calvey, Online Strategy Manager Europe, and find out about more about the company and their culture. ]]> Mon, 29 Jul 2019 10:13:07 +0000 tag:audioboom.com,2019-07-29:/posts/7327919 Revenue Hub Revenue Hub Hotel Revenue Management Capabilities: Strategy, People and Technology https://audioboom.com/posts/7307935 3618 false full In this episode we look at what Revenue Management capabilities a hotel needs, exploring the interaction between the Revenue professional and RM technology, whilst highlighting the critical importance of an overall revenue strategy to ensure the hotel's success ]]> Thu, 04 Jul 2019 17:49:25 +0000 tag:audioboom.com,2019-07-04:/posts/7307935 Revenue Hub Revenue Hub The Hotels Network: Who Are We https://audioboom.com/posts/7299017 1007 false full We talk with Juanjo Rodriguez, Founder of The Hotels Network and find out about more about the company and their culture. ]]> Tue, 25 Jun 2019 13:18:25 +0000 tag:audioboom.com,2019-06-25:/posts/7299017 Revenue Hub Revenue Hub Micro Certification as a Way to Improve Revenue Managers Financial Literacy https://audioboom.com/posts/7297770 2926 false full With a growing emphasis on Revenue Managers to gain greater financial literacy as we push towards Total Revenue Management, we look at the challenges individuals face when trying to up-skill and some possible solutions. ]]> Mon, 24 Jun 2019 16:43:13 +0000 tag:audioboom.com,2019-06-24:/posts/7297770 Revenue Hub Revenue Hub Russell Partnership Technology Who Are We https://audioboom.com/posts/7284947 858 false full This is a brief overview of Russell Partnership Technology ]]> Mon, 10 Jun 2019 19:41:51 +0000 tag:audioboom.com,2019-06-10:/posts/7284947 Revenue Hub Revenue Hub berner+becker: Who Are We https://audioboom.com/posts/7284925 671 false full This is a brief overview to berner+becker ]]> Mon, 10 Jun 2019 18:56:32 +0000 tag:audioboom.com,2019-06-10:/posts/7284925 Revenue Hub Revenue Hub Why Market Segmentation is Crucial to Your Revenue Strategy https://audioboom.com/posts/7268558 3061 false full In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy. ]]> Wed, 22 May 2019 17:42:07 +0000 tag:audioboom.com,2019-05-22:/posts/7268558 Revenue Hub Revenue Hub Total Revenue Forecasting with Michael McCartan of Duetto https://audioboom.com/posts/7251107 3232 false full This podcast looks at Total Revenue Forecasting (TRF) as a logical first stepping stone towards Total Revenue Management (TRM).

It touches on the different areas where TRF can be applied, the challenges that can be faced and the importance of the PMS and the data it produces.

Finally, it considers how the Revenue Manager needs to evolve and how TRF/TRM provides the opportunity to do that - for the benefit or themselves and their Hotel. ]]> Fri, 03 May 2019 15:59:35 +0000 tag:audioboom.com,2019-05-03:/posts/7251107 Revenue Hub Revenue Hub Importance of Market Share in Revenue Management with berner+becker https://audioboom.com/posts/7224757 2985 false full In this podcast we talk about what market share is, why it is so important, what are the key metrics and how should you use it to check you are not leaving 'opportunity' revenue on the table ]]> Fri, 05 Apr 2019 15:51:52 +0000 tag:audioboom.com,2019-04-05:/posts/7224757 Revenue Hub Revenue Hub F&B Revenue Management with Real Hotels Group https://audioboom.com/posts/7217063 3726 false full In today’s podcast we are discussing the implementation of Revenue Management within your F&B Operations. We are joined by three guests from Real Hotels Group who will talk through their journey and hopefully share some ideas you can utilise if undertaking a similar challenge. During this discussion we will cover a number of areas, including: • the initial challenges faced • the importance of focus • developing simple ideas to prove the concept • establishing small steps to help implementation • importance of listening and collaborating to gain buy-in Fri, 22 Mar 2019 00:00:00 +0000 tag:soundcloud,2010:tracks/594156324 Revenue Hub Revenue Hub berner+becker Total Revenue Management https://audioboom.com/posts/7217064 2293 false full Mon, 04 Mar 2019 14:44:03 +0000 tag:soundcloud,2010:tracks/584789340 Revenue Hub Revenue Hub