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26:  What Happens to DMOs When Everything Changes?
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In this solo therapy-style episode of Destination Discourse, co-host Stuart Butler opens up about an existential crisis he’s been having: what does the future hold for destination marketing organizations? And more importantly, what should we all be doing now to prepare for what’s coming?

Joined by Adam “Snoop Doggy Adam” Stoker, the duo explores a wide-ranging and unscripted conversation about...
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1hr 11m
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<span><span class="js-time" data-epochtime="1744884000" data-format="short_date">Apr 17, 2025</span></span>
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1hr 11m
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25:  Is Code Switching The Untapped Superpower For DMOs? (Matt Stiker &amp; Kwaku Amuti)
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Welcome back to Destination Discourse! In this episode, hosts Stuart Butler and Adam Stoker are joined by not one but TWO powerhouse guests—Matt Stiker of Madden Media and Kwaku Amuti, a branding expert with decades of experience. This roundtable-style discussion explores the real challenges of collaboration in the destination marketing world. Are DMOs set up to collaborate, or is the system st...
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<span><span class="js-time" data-epochtime="1744279200" data-format="short_date">Apr 10, 2025</span></span>
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24:  Is Your DMO More Than a Marketing Agency? (Heath Dillard)
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In this episode of Destination Discourse, Stuart and Adam welcome Heath Dillard from Visit Greenville, SC, to explore how destination marketing organizations can move beyond surface-level metrics and become true stewards of community prosperity. The conversation dives deep into community alignment, the impact of branded entertainment like Carson City’s mini Hallmark film, and how resident senti...
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52m
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<span><span class="js-time" data-epochtime="1743693905" data-format="short_date">Apr 03, 2025</span></span>
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52m
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<a class="text-decoration-none" href="/posts/8668470-are-you-ignoring-your-most-valuable-destination-marketing-asset-kyle-edminston"><div class="Episode-list-grid card-body pan">
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23: Are You Ignoring Your Most Valuable Destination Marketing Asset? (Kyle Edminston)
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Welcome back to Destination Discourse! In this episode, Stuart Butler and Adam Stoker are joined by Kyle Edmiston, President &amp; CEO of Visit Lake Charles, to discuss one of the most critical yet often overlooked aspects of destination marketing—employee engagement and culture.

🔹 Key Topics Covered:
✅ Why your team is the most valuable asset in your organization
✅ The power of employee surveys a...
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56m
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<span><span class="js-time" data-epochtime="1743069600" data-format="short_date">Mar 27, 2025</span></span>
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56m
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22: Is It Time To Redefine Luxury Travel? (Scott Oklin)
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In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Scott Oklin, CMO of Visit Anaheim, to break down the new definition of luxury travel. Spoiler: it’s not just five-star hotels and private jets anymore.

We dig into:
✅ Why the definition of “luxury” is shifting (Hint: It’s more about experiences than opulence)
✅ How multi-generational families, wellness ...
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50m
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<span><span class="js-time" data-epochtime="1741870565" data-format="short_date">Mar 13, 2025</span></span>
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50m
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21: Is Tourism Funding Broken? (Brad Dean)
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The funding model for Destination Marketing Organizations (DMOs) is outdated and failing. So, what’s next?

In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Brad Dean, the former CEO of Discover Puerto Rico and Visit Myrtle Beach, to discuss how he built multi-million dollar, resilient funding models that changed tourism forever.

We break down:
✅ How ...
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52m
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<span><span class="js-time" data-epochtime="1741258800" data-format="short_date">Mar 06, 2025</span></span>
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52m
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20: Are DMOs Using Geo-Data All Wrong? (Jay Kinghorn)
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In this episode of Destination Discourse, we’re diving deep into one of the most controversial topics in destination marketing: Is geolocation data actually helping DMOs, or are they using it completely wrong?

Special guest Jay Kinghorn from Zartico joins Stuart Butler (Visit Myrtle Beach) and Adam Stoker (The Brand Revolt) to challenge the way DMOs think about data—and why most of them are mi...
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55m
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<span><span class="js-time" data-epochtime="1740654000" data-format="short_date">Feb 27, 2025</span></span>
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19: Can DMOs Break Down Silos and Work Better Together? (Dan Rosenbaum)
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In this episode, Adam Stoker (The Brand Revolt) and Stuart Butler (Visit Myrtle Beach) sit down with Dan Rosenbaum to tackle one of the biggest challenges in destination marketing: silos within DMOs. Departments fighting over the same budget, fragmented strategies, and lack of shared vision are slowing progress. But is there a better way?

🔥 What we cover in this episode:
✅ Are DMOs structured ...
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53m
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<span><span class="js-time" data-epochtime="1740049200" data-format="short_date">Feb 20, 2025</span></span>
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53m
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18: Are DMOs Doomed?
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In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by Kristen Reynolds, President &amp; CEO of Discover Long Island, to discuss the existential threats facing DMOs and whether they can survive in a rapidly changing industry. Kristen shares her perspective on why DMOs are at risk, how they need to evolve, and the steps they must take to stay relevant.

What You’ll Lea...
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57m
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<span><span class="js-time" data-epochtime="1739444280" data-format="short_date">Feb 13, 2025</span></span>
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57m
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17: Is Adam Wrong About Paid Media?
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In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome Katie Briscoe, CEO of MMGY Global, for a discussion that challenges the future of destination marketing strategies. The debate focuses on the ongoing shift between paid and owned media and whether DMOs are making the right investments in their marketing strategies.

Katie brings a strong case for the role of paid me...
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55m
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<span><span class="js-time" data-epochtime="1738839600" data-format="short_date">Feb 06, 2025</span></span>
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55m
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16: Will DeepSeek Reshape the AI Landscape?
</h5>
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In this special edition of Destination Discourse, Stuart Butler and Adam Stoker dive into one of the most groundbreaking developments in AI—DeepSeek. This new Chinese large language model (LLM) has sent shockwaves through the tech world, shaking up the stock market and challenging the dominance of American AI companies. But what does this mean for destination marketers and the future of AI adop...
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49m
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<span><span class="js-time" data-epochtime="1738234800" data-format="short_date">Jan 30, 2025</span></span>
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49m
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<a class="text-decoration-none" href="/posts/8641662-can-podcasts-humanize-your-destination"><div class="Episode-list-grid card-body pan">
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15: Can Podcasts Humanize Your Destination?
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In this episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by Devyn Whitmire, the creator and host of The Palmetto Porch, a storytelling podcast from South Carolina Parks, Recreation, and Tourism (SCPRT). Devyn shares her journey in developing the podcast, the role of storytelling in tourism marketing, and how her show highlights the unique people and communities o...
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49m
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<span><span class="js-time" data-epochtime="1737630000" data-format="short_date">Jan 23, 2025</span></span>
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49m
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<a class="text-decoration-none" href="/posts/8637430-adam-s-2025-resolutions"><div class="Episode-list-grid card-body pan">
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14: Adam&#39;s 2025 Resolutions
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In this engaging episode, Stuart Butler and Adam Stoker dive into the key resolutions for destination marketers in 2025, emphasizing sustainable strategies, community-first approaches, and the evolving dynamics of owned media. With insights on paid media dependency, government scrutiny, and building long-term community support, this conversation sets the tone for a transformative year in the in...
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55m
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<span><span class="js-time" data-epochtime="1737023040" data-format="short_date">Jan 16, 2025</span></span>
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55m
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<a class="text-decoration-none" href="/posts/8634546-are-your-event-calendars-helping-or-hurting-your-destination"><div class="Episode-list-grid card-body pan">
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13: Are Your Event Calendars Helping or Hurting Your Destination?
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<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In this lively and insightful episode of Destination Discourse, hosts Stuart Butler and Adam Stoker are joined by industry legend Bill Geist from DMOproz. Together, they dive into two critical conversations that every DMO professional should be thinking about: Duluth’s controversial tourism strategy shift and the underappreciated power of event calendars.

Key Topics Covered:
 1. Duluth’s Case ...
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51m
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<span><span class="js-time" data-epochtime="1736418000" data-format="short_date">Jan 09, 2025</span></span>
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51m
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<a class="text-decoration-none" href="/posts/8626138-why-can-t-dmos-put-website-traffic-in-the-bank"><div class="Episode-list-grid card-body pan">
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12: Why Can’t DMOs Put Website Traffic in the Bank?
</h5>
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Episode Summary:
In this episode of Destination Discourse, Stuart Butler and Adam Stoker welcome analytics expert Melissa Kavanagh to dive into the complexities of Google Analytics 4 (GA4), the challenges DMO marketers face with data, and the best strategies for leveraging analytics in destination marketing. From rants about GA4’s clunky interface to strategies for collecting and using first-pa...
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54m
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<span><span class="js-time" data-epochtime="1734602400" data-format="short_date">Dec 19, 2024</span></span>
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54m
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<a class="text-decoration-none" href="/posts/8622389-will-doge-destroy-the-dmo"><div class="Episode-list-grid card-body pan">
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11: Will DOGE Destroy the DMO?
</h5>
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In this engaging and provocative episode of Destination Discourse, Stuart Butler and Adam Stoker welcome back industry veteran Will Seccombe for a deep dive into the emerging challenges facing destination marketing organizations (DMOs). They discuss how shifting narratives around government efficiency, financial transparency, and public accountability could reshape the tourism industry. With “D...
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50m
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<span><span class="js-time" data-epochtime="1734001200" data-format="short_date">Dec 12, 2024</span></span>
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50m
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<a class="text-decoration-none" href="/posts/8611344-should-dmos-be-trying-guerrilla-marketing"><div class="Episode-list-grid card-body pan">
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10: Should DMOs Be Trying Guerrilla Marketing?
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
In this lively episode of Destination Discourse, hosts Stuart Butler and Adam Stoker sit down with Patrick Harrison from Visit Tampa Bay to dive into the fascinating world of guerrilla marketing for DMOs. This engaging conversation explores how creative, scrappy, and grassroots campaigns can amplify destination marketing efforts—especially when budgets are tight or competition is fierce.

Patri...
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55m
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<span><span class="js-time" data-epochtime="1733396400" data-format="short_date">Dec 05, 2024</span></span>
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55m
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<a class="text-decoration-none" href="/posts/8609439-how-should-dmos-think-about-accessibility"><div class="Episode-list-grid card-body pan">
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9: How should DMOs Think About Accessibility?
</h5>
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Guest: Jake Steinman, TravelAbility

Episode Summary:
In this episode of Destination Discourse, Stuart and Adam welcome Jake Steinman, founder of TravelAbility, to delve into the importance of accessibility in destination marketing. They explore how DMOs can better prepare their destinations to be inclusive for travelers with disabilities, focusing on actionable strategies and industry insights...
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59m
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<span><span class="js-time" data-epochtime="1732791600" data-format="short_date">Nov 28, 2024</span></span>
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59m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8609435-are-dmos-confusing-causation-with-correlation"><div class="Episode-list-grid card-body pan">
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8: Are DMOs Confusing Causation with Correlation?
</h5>
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Guest:
Zeek Coleman - Data Strategy Expert

Episode Summary:
In this insightful episode, Stuart and Adam sit down with Zeek Coleman, a leading voice in destination marketing analytics, to tackle a critical topic: Are DMOs misinterpreting their data? Together, they explore how confusion between causation and correlation can lead to flawed strategies and wasted resources. Zeek shares practical ti...
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53m
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<span><span class="js-time" data-epochtime="1732186800" data-format="short_date">Nov 21, 2024</span></span>
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53m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8607952-is-it-ethical-for-dmos-to-use-ai"><div class="Episode-list-grid card-body pan">
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7: Is it Ethical for DMOs to use AI?
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Guest:
C.A. Clark – AI Lead at Miles Partnership

Episode Summary: In this thought-provoking episode, Stuart and Adam are joined by AI expert C.A. Clark to tackle one of the most pressing questions in modern destination marketing: Is it ethical for DMOs (Destination Marketing Organizations) to use AI? Together, they explore the ethical boundaries of AI use, its implications for both marketers a...
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<span><span class="js-time" data-epochtime="1731581520" data-format="short_date">Nov 14, 2024</span></span>
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50m
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<a class="text-decoration-none" href="/posts/8602980-are-residents-a-dmo-s-most-important-stakeholder"><div class="Episode-list-grid card-body pan">
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6: Are Residents a DMO&#39;s Most Important Stakeholder?
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Special Guest:
Amir Eylon, President &amp; CEO of Longwoods International

Episode Overview:
Welcome to Episode 6 of Destination Discourse! This week, hosts Stuart Butler and Adam Stoker are joined by a very special guest, Amir Eylon from Longwoods International. In this episode, the team dives into one of the most critical questions for the destination marketing industry: Are residents the most im...
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49m
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<span><span class="js-time" data-epochtime="1730976720" data-format="short_date">Nov 07, 2024</span></span>
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<div class="d-none d-sm-grid" style="justify-self: center; align-items: center;">
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49m
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<hr class="mvn mhs text-black-50 opacity-25">
<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8602956-bonus-episode-what-can-dmos-learn-from-the-election"><div class="Episode-list-grid card-body pan">
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Bonus Episode: What Can DMOs Learn From The Election?
</h5>
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Episode Summary:
In this special bonus episode, we dive into how the recent election cycle signals a broader shift in the media landscape and what it means for destination marketing organizations (DMOs). With traditional news outlets losing ground and social media, podcasts, and independent content creators gaining influence, DMOs must adapt to this evolving environment to stay relevant and imp...
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29m
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<span><span class="js-time" data-epochtime="1730930941" data-format="short_date">Nov 06, 2024</span></span>
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29m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8600355-are-dmos-getting-the-strategy-right-but-the-tactics-wrong"><div class="Episode-list-grid card-body pan">
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5: Are DMOs Getting the Strategy Right But the Tactics wrong?
</h5>
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Episode Overview:
In this episode of Destination Discourse, Stuart and Adam are joined by Sarah Peter, founder of the research and strategy consultancy No Luggage. Together, they tackle the critical question: Are DMOs nailing their strategies but failing when it comes to tactical execution? The conversation dives into whether the current approach to storytelling in destination marketing is gett...
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51m
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<span><span class="js-time" data-epochtime="1730477822" data-format="short_date">Nov 01, 2024</span></span>
</div>
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51m
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<a class="text-decoration-none" href="/posts/8600353-should-dmos-stop-using-funnels"><div class="Episode-list-grid card-body pan">
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4: Should DMOs Stop Using Funnels?
</h5>
<div class="text-line-clamp text-line-clamp-3 balanced-p fs-8 text-muted text-break">
Episode Summary:
In this episode, Stuart and Adam dive into a lively debate on two different approaches to the traveler’s journey: the traditional marketing funnel versus the loyalty loop. The conversation explores how destination marketers should view their visitors and craft strategies that foster long-term emotional connections rather than just transactional relationships. They also touch on...
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46m
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<span><span class="js-time" data-epochtime="1730391300" data-format="short_date">Oct 31, 2024</span></span>
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</div>
</div>
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46m
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<div class="card rounded-0 border-0 pas qa-audio-clip-overview" style="--bs-card-bg: transparent;">
<a class="text-decoration-none" href="/posts/8600352-why-don-t-dmos-take-risks"><div class="Episode-list-grid card-body pan">
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3: Why Don&#39;t DMOs Take Risks?
</h5>
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Destination Discourse: Episode 3 Show Notes
Title: Why Don’t DMOs Take Risks?

Guest:
Will Seccombe - Undiscovered America

Episode Summary:
In this episode, Stuart and Adam are joined by Will Seccombe, a trailblazer in destination marketing, to explore the key question: Why don&#39;t DMOs take risks? Together, they delve into the reluctance of DMOs to embrace bold strategies, analyze the balance o...
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51m
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<span><span class="js-time" data-epochtime="1730304840" data-format="short_date">Oct 30, 2024</span></span>
</div>
</div>
</div>
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51m
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<a class="text-decoration-none" href="/posts/8600348-is-branded-entertainment-the-future-of-dmo-marketing"><div class="Episode-list-grid card-body pan">
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2: Is Branded Entertainment the Future of DMO Marketing?
</h5>
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Destination Discourse: Episode 2 Show Notes
Title: Is Branded Entertainment the Future of Destination Marketing?

Episode Summary:
In this episode, Adam Stoker and Stuart Butler dive into the world of branded entertainment and its potential as the future of destination marketing. They explore how storytelling, particularly through branded entertainment, can transform how destinations engage wit...
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<span><span class="js-time" data-epochtime="1730218260" data-format="short_date">Oct 29, 2024</span></span>
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<a class="text-decoration-none" href="/posts/8600339-will-ai-destroy-the-dmo"><div class="Episode-list-grid card-body pan">
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1: Will AI Destroy the DMO?
</h5>
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Welcome to the inaugural episode of Destination Discourse! 🎙️

In this episode, we dive deep into one of the most pressing questions facing the tourism industry: Will AI destroy the DMO (Destination Marketing Organization)? As AI technology advances rapidly, it has the potential to disrupt traditional marketing methods and reshape how destinations engage with travelers.

Join hosts Stuart Butle...
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<span><span class="js-time" data-epochtime="1730130900" data-format="short_date">Oct 28, 2024</span></span>
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46m
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