The FutureWeek Podcast

5: Podcast: Polly Barnfield OBE, CEO, Maybe and James Walkinshaw, MD, Liganova Mash: What It Takes to Deploy AI Agents

The FutureWeek Podcast — Tue, 14 Apr 2026 11:50:29 +0000

In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Polly Barnfield OBE, founder and CEO at agentic AI consultancy Maybe, and James Walkinshaw, Managing Director, at social-first creative agency Liganova Mash. The pair share how they worked together to deploy AI agents effectively across Liganova, including the creation of SPUD – an AI assistant built right into Microsoft Teams.

4: Sharon Braude, Global Group Director MarTech, Virgin Active: Winning and Retaining Customers with AI

The FutureWeek Podcast — Tue, 31 Mar 2026 09:18:48 +0000

In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Sharon Braude, Group Director Marketing Technology at Virgin Active, who sheds light on how the fitness institution is using AI to sift through vast amounts of data, build better personalisation, and boost retention.

3: Dr. Cecilia Dones, Founder, 3 Standard Deviations: Using AI to Detect Signals of Care

The FutureWeek Podcast — Tue, 17 Mar 2026 13:22:05 +0000

In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Dr. Cecilia Dones, Founder at 3 Standard Deviations, an AI and data consultancy that helps organisations navigate AI and analytics grounded in human centricity and responsible practices.

3: Nick Fettiplace, UK MD, Jellyfish: From SEO to GEO in the Age of AI Marketing

The FutureWeek Podcast — Tue, 10 Mar 2026 13:43:05 +0000

In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Nick Fettiplace, UK Managing Director at Jellyfish, the global digital marketing agency known for its proprietary AI-powered marketing tools.

1: Daniel Hulme, Chief AI Officer, WPP: AI Consciousness, Agents & Mindcrime

The FutureWeek Podcast — Tue, 03 Mar 2026 13:27:23 +0000

In this episode of The FutureWeek Podcast, Serena Haththotuwa, Senior Reporter at FutureWeek speaks with Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, about one of the most provocative questions in technology today: could AI become conscious – and if so, what does that mean?

From autonomous agents and emergent intelligence to the controversial concept of “mindcrime” — the idea that we might one day harm sentient machines — Daniel explores the philosophical, scientific and commercial implications of increasingly advanced AI systems.