Radix Copycast episode 3
Mar 19, 2013, 09:20 AM
Welcome to the latest Radix Copycast - a podcast exploring the trends and issues in B2B technology marketing through a copywriting lens.
In this month's episode, Emily and Fiona are joined by scriptwriter James Henry to discuss: the use of storytelling structures and techniques in B2B marketing content.
Check out the accompanying blog post here: http://www.radix-communications.com/radix-copycast-episode-3-getting-to-grips-with-storytelling-in-b2b
#copywriting #marketing #B2Btechnologymarketing