World At One sponsored tweet experiment

Sep 13, 2013, 12:48 PM

It could be the tweet that launches a thousand fortunes : "we've confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale". To translate: the social media site Twitter is going public.

Twitter's share value will depend, of course, on convincing investors that there's money to be made.

One model the site is trying to develop is the sponsored Tweet. BBC technology journalist Dave Lee joined Radio 4 Presenter, Shaun Ley, for an experiment: