What Women Want? Sports Sponsorship

Australia will be the focus of the sporting world over the next couple of weeks, not so much so because the Women's cricket ashes is taking place, but because the Australian Tennis Open is on. #womenssport #bbcsport

It's one of the four "Grand Slam" tournaments in a sport that puts women on par with their male counterparts. There's equal prize money, balanced media coverage, and comparable and lucrative sponsorship deals. So why is tennis the exception?

To discuss this we're joined from London by Matthew Glendinning the editor of "Sports Sponsorship Insider" and Ruth Holdaway the CEO of Women's Fitness and Sport Foundation