What is the govt's #nudgeunit and how does it try to change our behaviour? We spoke to the unit's MD

Feb 13, 2014, 12:54 PM

There's a government department that spends its days trying to work out how to encourage us all to lead a better life. Officially it's called the Cabinet Office's Behavioural Insights Team - but it's better known as "The Nudge Unit". Its goal is to apply psychology to policy. Hear a rare interview with its managing director, Owain Service.