THINK! Biker advert - Daughter (Motorcycling campaign)

"You didn’t see her father fall apart at bereavement counselling nor did you see her riding on her motorbike when you pulled out at the junction." THINK! Take longer to look for bikes.

Launched on 21 July 2014, the THINK! ‘Didn’t See’ campaign will run for 4 weeks on national radio with the aim of reducing the number of motorcyclist and driver collisions on our roads.

Injuries to motorcyclists are out of proportion to their presence on our roads. Motorcyclists are just 1% of total road traffic, but account for 19% of all road user deaths.

See: http://www.gov.uk/government/news/motorcycle-safety-campaign-aim-to-make-drivers-think

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