Silicon Valley - a tool of US 'soft power'?

Oct 02, 2014, 05:13 PM

The ongoing airstrikes in #Iraq and #Syria demonstrate US hard power - the country's military might. But President #Obama's determination to build a coalition of countries willing to fight Islamic State demands soft power - persuasion rather than coercion. The popularity of US brands and culture have long been recognised as a way of spreading American values, like freedom, and democracy. In a series of reports this week, Ritula Shah is going to explore the interplay between hard and soft power. She begins in #SanFrancisco, a place which has delivered innovations in technology which have changed the way we live and work. Is technology a new form of US soft power?