Intro To "The COGENT Marketer"

Dec 08, 2014, 08:51 PM, Hoffman Estates, IL, United States
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Our podcast features Cogensia's CEO Brad Rukstales, focusing on the challenges of understanding your customer and sharing advice, success stories, and comments on the latest in marketing processes, predictive modeling and segmentation. An industry veteran with over 22 years of experience in database marketing consulting, his client experience is deep and includes Morton's The Steakhouse, Research in Motion, Ford Motor Company, Goodyear, JCPenney, Qwest Communications, Sears, Roebuck & Co., and US Bancorp, among others.