27 - How Identity theft can turn into a $7 Million Business with Matt Noon

Jan 29, 2015, 01:05 AM

For a small business podcast, it is a good thing that we have the explicit rating, because I will warn you...there is a TON of great stuff in this episode. You are going to learn what it really takes to kill it, and make a fantastic business. Matt is not your ordinary small business owner. He started his business to pay for school by stealing his brother's identity and getting a credit card, he didn't know he actually had to bill clients to get paid, almost had a nervous breakdown because he was too successful, sold the business, and started it a new one.

chris and matt noonLawn care. He has a $7 Million dollar lawn care business. Holy Crap!

We talk a lot about focus on our show, and after building a successful lawn care and landscaping business with the help of his brother, Matt thought that he needed to niche down and focus on a small percentage of their business: fertilization. Now, it is mainly what they do. At Noon Turf Care they fertilize and do pest control.