SBR 18 Sept 2010

Sep 18, 2010, 07:00 AM

John Ourand of the Sports Business Journal joins us to discuss the record-setting ratings for the NFL on TV so far this season and some of the factors that may be contributing to the enormous viewership. We also catch up with social media expert Chris Mike who tells us which athletes and sports leagues are making the best use of social media to enhance their brands.