SBR 20 Mar 2010

Mar 20, 2010, 07:00 PM

Greg Shaheen, NCAA Senior VP for Basketball and Business Strategies, the Czar of the NCAA Men's Basketball Championship, better known as March Madness, joins us for our annual conversation with him to discuss the big business around one of the premiere sports properties in the world. We also go to Augusta to get an insider's look at the business in and around Augusta National - site of The Masters with Augusta resident Jeremy Jiunnies.

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