Keep it simple: lessons from Steve Jobs' ad man

Jan 15, 2016, 04:20 AM

From the man who named iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, creative director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity in a complex business world.