“It gives the general populous a voice” – Gareth Mann of @digitalcontact on social media & the #Brexit vote @ijunkie

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Gareth Mann, CEO of big data products company, Digital Contact, joins Share Radio to look at how social media analysis can correctly predict the Brexit referendum result, in light of UK Fin Tech Week. In 2015, Big Data analysis of social media conversation correctly predicted the outcome of the UK election, when the Pollsters fell short. As the EU Referendum approaches, can small and innovative data companies make the right predictions again? Gareth talks about the usefulness of social media in the run up to a vote.

about 1 year ago
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