Kyra Reed, Co-Founder of MTO Agency Part I

Apr 20, 2016, 02:30 AM

Kyra is the Co-Founder of MTO Agency, a Social Media Firm based out of Los Angeles. She has spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses and well-known events such as the Monterey Pop Festival.

In this Part I of a Two Part interview, Kyra discusses The leading social media channels that companies should use. We also discuss about social media for startups, for B2C as well as B2B companies. Her recommendations: Facebook presence is a must, Twitter can be useful for thought leadership and connecting with industry leaders, Instagram could be effective for B2C companies, and Kyra also believes that video could be the next big thing, and Periscope is a tool to watch out for. We conclude the discussion with the 10 different type of relationships B2B businesses have with their stakeholders (customers, employees, vendors, neighborhood, etc.) where social media could play a positive role in creating connections.

Shownotes from this discussion will be available at