Nick Peters speaks to Debbie Morrison, Ian Barber and Mindi Chahal about the need for advertising transparency, the good advertising does in society and why the UK is lagging behind the US. First Broadcast: 08/05/16

May 08, 2016, 12:55 PM

Nick Peters speaks to Debbie Morrison of ISBA, about how advertising agencies must be much more transparent in their dealings with brands. Ian Barber, of Advertising Association talks about the need to persuade society of the value advertising delivers. And finally, Marketing Week Magazine journalist, Mindi Chahal looks at the reasons why UK companies lag behind their US counterparts when it comes to customer service. First Broadcast: 08/05/16