Brandtix CEO Jon Rosenblatt on founding his startup, the player brand value index and Paul Pogba's transfer to Man United
This week I got to speak to the CEO of one of the most interesting companies I've come across this year, Brandtix.
Back in April an article on The Drum (link below) about how Leicester City's on field success translates into brand value. So to find out more I visited Jon at his central London office to find out more.
In this episode we covered many subjects including; - Jon's early career - The background to Brandtix - What value Brandtix can offer clients - How this could affect player transfers and values - The Paul Pogba transfer to Manchester United from Juventus, and the main sponsor adidas - did they have any influence in the deal? - and much more
You can find us on Stitcher Radio (http://bit.ly/2cg9F2N) and on iTunes very soon.