Episode 74: Social Influence in a Virtual World - A Virtual Door in the Face

Oct 07, 2008, 06:04 PM

The Foot in the Door and the Door in the Face are two classic social influence techniques that have been heavily studied by psychologists. However, until now, no one has attempted them in a virtual world. Join me for this fascinating conversation with Paul Eastwick, who along with Dr. Wendy Gardner from Northwestern University ventured into There.com to see if these very effective real-world techniques were equally effective on avatars.