Mark Gilbert, former Head of Digital Communications at The FA
Mark until recently headed up the digital communications teams at The Football Association. Coming on board in 2012, shortly after the European Championships and spent the last 4 years changing the way the organisation looked at digital, especially social media, and brought some of his newspaper skills to the role.
He's started his career at the News Of The World at the age of 16, working his way up to Deputy Sports Picture Editor and also Technology Editor by 2006.
In 2007 he moved to The Sun as Deputy Online Sports Editor and spent the next 5 years learning his trade and building The Sun's social media presence as platforms really started to become a serious tool for publishers.
We spoke a lot about his experiences and how he's formed his ideas around content strategy. Then onto his time at The FA; how he changed things when he arrived, the highlights of his time there and also how he dealt with the lows in 2016 of the Iceland defeat and Roy Hodgson resigning within hours of the defeat.
You can find him on LinkedIn and @MGilbert on Twitter.