John Murphy aka 'The Brandfather' talks to TRE's Hannah Murray...
Episode 56, Feb 20, 2017, 05:55 PM
John Murphy founded Interbrand in 1974. It was initially a name creation business, with early jobs including the creation of Mondeo, Hob-Nobs, Homebase, Viagra, and Punto. In 1979, he opened in New York, in 1982 Paris and Frankfurt, and in 1983 - Tokyo. 'Brandfather' is the story of Interbrand, as told by John Murphy, the man who invented branding.