More Followers Than Jesus / Documentary

Feb 28, 2017, 12:39 PM

Khloe Kardashian has more Twitter followers than the Church of England. If Jesus was on social media, just how popular would he be? Our disruptive documentary explores shifting obsessions from salvation to celebrity worship; and how spirituality and our connected lives are opening up new ways to stay uplifted and inspired.

Our guide is Claire Clottey. Claire is a 'shelf-help' junkie with a voracious appetite of motivational authors. Despite being raised by a Catholic Mother and an Anglican Father, with her spiritual identity shaped by books like The Secret and The Law of Attraction. She’s now dabbling with spirituality’s latest addiction – inspirational personalities, brands and memes on Social Media. Self-promoted, provocative and independent of any school of faith.

In a different time, a spiritual leader without a religious affiliation would be called the dreaded c-word - cult. So is following the Kardashians for inspiration and hope a cult technically?

In More Followers Than Jesus Christ, Claire takes listeners into the spewing timelines and audiobooks of digital media’s alternative spirituality - and its array of deities. Birth by the motivational gods - Anthony Robins, Deepak Chopra, Dr Wayne Dyer, Louise Hay, Esther & Abraham Hicks, Iyanla Vanzant and Les Brown. In the tradition of life coaches and personal performance ‘technologies’ - Nathaniel Peat and the Landmark Forum. Evangelised by Angel readers like Doreen Virtue and social media celebrity worship. Yes, there with a church of Beyoncé. The documentary also looks at the phenomenon of personal missions and disciplines as a model of enlightenment – author Elizabeth Gilbert’s Eat, Pray, Love and TV creative Shonda Rimes’ Year of Yes.

Religion, like radio, was king a few generations ago. And just like radio, the traditional ways now have new rivals. The question at the heart of More Followers Than Jesus Christ is “what is that need within us that these new forms of being spiritual seek to satisfy?”

About Unedited If Vice made audio, it would sound like us. Our storytelling is simply this: we find the passion in each story and find the most appropriate audio production techniques express it. Our team is diverse and experienced; boasting seven Sony Radio awards, and 27 other industry wins and nominations between us.

Our objective is to reposition audio content for digital audiences. We borrow Social Media optimisation techniques and tools to push long and short form audio – whether that is branding documentaries as mixtapes or using Facebook’s Canvas app as an audio storytelling platform. We have studied how Netflix’s use of engaging images promote programming and how Buzzfeed and Mashable employ different titles to attract different niches to the same story.