Alex Coulson, Executive Director, Sport Industry Group at Benchmark Sport

Apr 06, 2017, 06:00 AM

In this week's show I chat with Alex Coulson, a friend from when we both worked on the Snooker World Championships 10 years ago. He is now Executive Director at Sports Industry Group - a company who are best known for running the BT Sports Industry Awards and the recently set up NextGen Series. We talk about how the NextGen idea came about and the taking of this and making it into a reality. Plus how the BTSIA, now in its 16th year, has become the leading awards and what it means to the industry.

We also talk about what makes a leader and how Alex himself has changed in the 2+ years he's been at the helm at SIG. It's a really interesting conversation and some top insights from Alex about the industry he's clearly so passionate about.

The BT Sport Industry Awards take place on Thursday 27th April at Battersea Evolution.

And you can find Alex on LinkedIn and on @Alex_Coulson.

If you enjoy this podcast please leave a rating/review and take a look at the 42 previous interviews we've recorded since last summer.

@DanielMcLaren @DigitalSportUK