46: Thomas Brookes, Founder/CEO at Iconiqe

May 11, 06:00 AM
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Thomas is a football agent and founder/organiser of the ICONS Series,. Events that are made up for of four different types (Icons of Football, Icons of Rugby, Icons of Cricket and The Icons Cup in Las Vegas.

Thomas has some really interesting stories about how he switched from life as a Business Consultant in Chester to being Head of Football at an agency based in Sydney, Australia. And working on Nicklas Bendtner's unlikely loan move from Arsenal to Juventus.

He also talks about how the event series came about, with the Las Vegas event attracting the likes of Fred Couples and Oscar de la Hoya. With de la Hoya travelling over to one event despite a hectic schedule and a 16 hour flight. It has some serious pull does The ICONS Cup.

There's also some great insights as to the shift in technology through the eyes of a rights holder. How sponsors still see being on TV as the big reason for being involved, though this is changing with digital drives more engagement and more viewers.

This year will also see players becoming more involved, from promoting the event via their large social followings to livestreaming some of the action as well. They're really looking at how they can utilise their 'assets' in the best possibles ways.

Their next event is the Icons of Football at The Belfry on 23-25 June. You can find out more at http://iconiqe.com/iconsfootball

If you enjoyed this podcast, have a listen to the previous 45 interviews and leave a comment/rating/review. Or drop me a message at @danielmclaren to let me know what you think.

@digitalsportuk

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