47: Andy McKenzie, Co-Founder and Director at LiveWire Sport

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Andy co-founded LiveWire Sport with other former BBC Sport colleagues in 2011 after they decided against following the organisation to Manchester.

He started out the Sunderland Echo, following his dream of being a sports journalist. One he'd had since the age of 10 and was determined to make it his career.

He learned a lot about digital and sports journalism through working for BBC Sport over a period of 9 years. Highlights of his time included covering Wayne Rooney's England debut at the Stadium of Light, his home ground. And in the same week covering one of Michael Jordan's final ever NBA games.

LiveWire Sport looked to offer the high quality of live digital content they had been able to produce at the BBC, but to clients instead. The Premier League were their first client but they really came to notice in 2013 when they won a BAFTA along with deltatre for their work for Channel 4 on the 2012 London Paralympics.

They since worked with the likes of Wimbledon, the NFL, Rugby World Cup and many other top rights holders and brands including O2.

You can find out more about the company at http://www.livewiresport.com

If you enjoy this podcast, then please check out the previous 46 and leave a comment, rating or review.

@danielmclaren

@digitalsport

May 18, 03:30 PM
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