7 Promotion Strategies for Current-Events Podcasts – TAP309

Jun 13, 2017, 12:00 PM

Podcast episodes about current events (including fan shows) may not have a long life, but you can still use them to promote and grow your podcast!

A current-events podcast might cover news, politics, sports, TV shows, movies, books, music, and such. Essentially, anything that has a schedule and isn't as popular after it has passed.

If your podcast can offer timeless content, then listen to my previous episode 308, "6 Ways to Make Your Content Live Longer."

  1. Build reputation in related communities

Many timely things have fan communities all over the Internet: Facebook Groups, Reddit Subreddits, Google+ Communities, and more. Your ideal audience hangs out in these communities, and they may be interested in your podcast.

But don't start spamming a bunch of communities with your self-promotion. That will quickly get you banned.

Instead, pick a couple or few places where you can participate in the community. Post questions, share answers, comment on things. Become an active, contributing member of that community. Then, when it's relevant and appropriate, you may find opportunities to share an episode of your podcast.

Here are a few specific ideas you can use.

When someone posts a question, respond with an answer in your comment, and link to your relevant podcast episode for more information.
If you don't already have relevant content for that topic, incorporate that person's thought in an episode and then share it with them.
If you spot your existing audience members in the community, ask them to become evangelists for you to share your podcast episodes.
When you have something special that truly appeals to everyone in the community, ask the moderators for permission for you to share it. They may even be willing to share it for you!
Find the extremely active community members and invite them onto your podcast, either as a guest for a whole episode or suggest they submit a segment. (You might need "How to Get Good Audio from Your Podcast Guests.")
If you're allowed an introductory post, be human and also use the opportunity to tell about your podcast.
Ensure your personal profile and signature (if applicable) contain something about your podcast.
Share relevant content no one else has shared yet and that's not your own.
  1. Participate live

Anything that's live-broadcast, either simultaneously or time-shifted across time zones, could give you a great opportunity to connect with other fans.

Find the official hashtag and participate on Twitter. To make it even easier to join the conversations, use a tool like tchat.io or TweetChat. These will let you see the hashtagged tweets in real time, and respond or post with the hashtag automatically added.

If you already have an audience, you could host your own live chat during the event. That could be powered by your own hashtag or by a chat room embedded on a /live page on your own website. ChatWING, Chattango, Flyzoo, and Chatroll are some chat rooms great for this.

This is especially easy when the event is simultaneously broadcast across multiple time zones, such as with sports. But if the live broadcast is shifted with each time zone, then you need to always be clear what time zone your live participation is in. Due to broadcasting schedules, Eastern and Central usually broadcast together and might have the most audience. More on time zones later.

  1. Live-stream after the event

Doing anything live during the event you podcast about could be too distracting for you or your audience, so you may get more participation by hosting a live aftershow. I recommend that be no more than 15 minutes after the event, which is probably enough time for you and your audience to transition.

This could be a great time to share initial reactions, incorporate instant feedback from your audience, or set up conversations that will happen later in the week.

As with participating live, a live aftershow may reach the most people if you host it from Eastern o...