56: Kevin Bain, Head of Digital Development at The R&A

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Kev Bain is Head of Digital Development at The R&A, organisers of world's most prestigious golf tournament, The Open.

We spoke about his preparations for this year's event being held at Royal Birkdale in Southport. The challenges they face when it comes to the constantly changing locations for the event and how they engage with fans outside of the tournament time.

The Open itself extends out to all the main tours from November the year before, as qualifying takes place for those who haven't yet secured their place. This provides plenty of opportunity to talk to fans and create content to build up to the main week.

Kev's journey into golf wasn't one set out early in his life. Graduating with a degree in Computing and then spending the next 9 years within the oil & gas industry, the primary employers in Aberdeen where he was brought up.

Then a move to the St Andrews area saw him go for a role he didn't really think he would get, but did. This role was with the R&A back in 2010, and since then he's been digital lead at the home of golf. Overseeing his first Open in 2012, one of his proudest moments, and developing areas such as Wifi connectivity, the website and app development to where they are today.

We see what comparisons there are between the R&A/The Open and AELTC/Wimbledon, an event that was going on when we recorded the show and a constant source of inspiration for all those in the industry. Plus much more more that is going on within the golf world.

If you enjoy this podcast then you can get in touch at @danielmclaren or daniel@digitalsport.co

Jul 20, 05:30 AM
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