Aarti Dabas, Head of Media Rights, Broadcast & Digital at the International Cricket Council (ICC)

Aug 17, 11:00 AM
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Aarti Dabas has been at the ICC for 10 years now after initially joining after the 2007 Cricket World Cup. After the success of the Champions Trophy and Women's World Cup this year in UK we dug into more detail on the WWC, the most successful event so far with a sell out crowd, 1.1m tuning into Sky's broadcast and BBC's most viewed page ahead of The Open final round and Tour de France.

Aarti has a fascinating career from her start in broadcast with IMG, TWI and Ten Sports, to her current role within cricket's governing body. One of only a few women involved in sports broadcast in India, something that has changed as her career has gone on and she has climbed the ladder herself.

The power of social media and digital (especially streaming) has had a profound impact on cricket coverage. We learn about what the ICC does around events, what they learnt from this year's Champions Trophy that they took into the WWC and how the game is looking to advance, on and off the field, over the next few years.

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Enjoy!

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