GDPR: What marketers need to know now.

GDPR is pan-European legislation that harmonises data protection across all member states from 25 May 2018.

Consent must be transparent and obvious, not hidden behind walls of text or pre-ticked checkboxes. Proof of consent should be readily available.

Now is the time to confirm GDPR consent whilst subscribers are active customers. Under GDPR, you may lose permission as inactivity is not considered consent under GDPR.

Personal data should be encrypted and not stored as plain text. When personal data is encrypted it is of no use without encryption keys.

The Right to be forgotten and data use will impact multiple marketing platform functions like survey responses and segmentation.