There's personalisation... and then there's just creepy
Jon and Gary explore the immense possibilities of hyper-personalisation for brands who harness AI and get it right, breaking through the dark cloud of data and delivering that one-to-one experience most of us crave. With any early innovation, possibilities however never come without risks. Imagine if Amazon not only knew what to recommend, but the password to the smart lock on your home and controlled your driverless car, or worse?
In the news, Gary’s tells us about his trip to Ignite, Microsoft’s Annual Pilgrimage and explores how countries are beginning to explore legislation that could see robots as their own entity