November 5, 2017 (Seg 1): Get to Aha! With Andy Cunningham part 1
Have you ever found a mostly obscure but brilliant product or service and wondered why no one knew about it? It could be a marketing problem. We talk with Andy Cunningham, Founder of Cunningham Collective, about her new book, “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition” and common mistakes creators make when marketing their product.
Biz, Business, Economy, Marketing, Branding