November 5, 2017 (Seg 2): Get to Aha! With Andy Cunningham part 2
In part 2 of our chat with Andy Cunningham, Founder of Cunningham Collective, and author of “Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition,” we separate the differences between marketing and branding, and what makes a great CMO.
Biz, Business, Economy, Marketing, Branding