Ben W.S. Miller, Chief Strategic Communications Advisor at streetfootballworld
Ben is a man of many talents, currently working with a leading football agent as their Director of Global Communications. Advising the likes of Ander Herrera and Gerard Pique.
He also works on the #CommonGoal charity campaign that sees players, managers and other figures within football donate a minimum of 1% of their wages to streetworldfootball. Ben oversees all the strategic communications and works closely with Juan Mata on the public face of the campaign.
We sat down to discuss Common Goal and how it came about. The numerous difficulties it has faced already including convincing football agents it's the right move for their clients. But also how building the brand of players (and teams) away from the pitch is key in developing revenue post career and outside of the traditional paths.
You can find Ben on @BenWSMiller.
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