In Conversation with… 77 Diamonds on Luxury Jewellery and the Online Challenge

Dec 14, 2017, 11:05 AM

This fascinating talk delves into selling luxury online, focusing on creating profit margins in a new digital world. In this podcast, journalist Claire Adler sits down with 77Diamonds.com co-founder and managing director, Tobias Kormind, to discuss the competitive threats the UK industry faces and how to make your mark in the digital landscape.

Host: Claire Adler, luxury writer and communications consultant.

Speaker: Tobias Kormind, managing director and co-founder of 77 Diamonds, Europe's largest online diamond jeweller.

With a showroom and workshops in Mayfair, 77 Diamonds offers finely crafted diamond jewellery at prices on average 56% cheaper than Bond Street. 77 Diamonds boasts a client list including A-list sports stars and Forbes Rich List members and has access to the largest selection of diamonds in the world – over 400,000 certified diamonds. The head of the 77 Diamonds Mayfair workshop has created jewellery for De Beers, Cartier, the British royal family and Victoria Beckham. 77 Diamonds has been featured in the last 12 months on Reuters, Bloomberg, CNN, BBC World, ITV This Morning, Made in Chelsea and many more.