The Business learnings we can take from the death of Bon Scott and our wrap for 2017.

Dec 24, 2017, 01:00 PM

Jesse Fink is an international bestselling author of BON: THE LAST HIGHWAY a major biography of legendary AC/DC singer Bon Scott. The book uncovers the mystery of exactly how Bon died and who did write Back in Black one the biggest selling rock albums ever. There is a lot to uncover in this show and there are GOLD takeaways for todays business leaders when you consider how ACDC created such an amazing brand that endures. Our whole team is in the studio… what could possibly go wrong!Here’s what we discuss with Jesse in our final show for the year.   When people ask Jesse what he does, how does jesse like to rely? As a researcher has that impacted his view of life, the lense he sees things through? Jesse wrote that traditional biographers are becoming an endangered species in music writing, why? Jesse believed that Bon’s writing was as good as any in the world, but it was not seen or recognised for it’s artistry, why was that? Behind closed doors Bon Scott did not have to be Bon Scott the lead man from ACDC, he could just be Bon Scott. Bon came across like a hard rocking Aussie bogan from the streets, but he was more than that… he was a very well read guy who appreciated culture. Would ACDC have been as big as they are worldwide today big Bon had stayed fronting the band? The ACDC t-shirt stands and represents rebellion, was that brand really established back in the day with Bon?  Bon’s notebooks and journals, or what he called his “book of words” or “his poetry” where are they? How did Bon use his notebooks, what did Jesse learn about his lyric writing? Back in Black lyrics, what’s the backstory? Multimillion $ advances to Elton, The Boss, Phil Collins…. How do rock artists who are so messed up, remember facts? Can we believe what’s written? Holly X said Bon liked all things country, cowboys and the Wild West…. what’s the real story? ACDC is an incredibly strong brand worldwide, is the strength of the brand being diminished bringing Axel in as a possible new lead singer?     LINKS   BON: THE LAST HIGHWAY on Amazon   The Mojo Radio Show   The Mojo Radio Show on Facebook   The Mojo Radio Show on Twitter   The Mojo Radio Show Answering Machine 08 7200 6656 08 7200 MOJO   The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.   “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!”   Hunter S. Thompsonx