Why doesn't Facebook like Likes? & other 2018 unknowns. @GeneMarks @Batchelorshow @SmallBusinessAmerica

Dec 26, 2017, 06:21 PM

12-26-2017

(Photo:Facebook headquarters entrance sign at 1 Hacker Way, Menlo Park, California )

Twitter: @SmallBusinessAmerica

Why doesn't Facebook like Likes? & other 2018 unknowns. @GeneMarks @Batchelorshow @SmallBusinessAmerica

"There are more than 70 million small business pages on Facebook as well as billions of users. For many freelancers, publishers, bloggers, celebrities, small business owners and corporations, Facebook is used to not only engage a community but also to show off to others — prospective customers or clients — just how big their community is. To do that you need likes and for that reason it’s not uncommon to find many on the social media site begging for others to like their pages.

Well, Facebook wants that to end. Why? Their audience tells them that for many, it’s just too much noise.

“People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,” two company representatives said in a company announcement. Starting this week, the company said it would begin “demoting individual posts from people and Pages that use engagement bait.”..."

https://www.washingtonpost.com/news/on-small-business/wp/2017/12/21/facebook-wants-users-who-ask-for-likes-to-stop-asking-for-likes/?utm_term=.c291f97f2ab4