January 10, 2018: CEO Spotlight - CEO Lynn Perkins of Urban Sitter
"Lynn started UrbanSitter to make finding a sitter as easy as making dinner reservations. She has turned her vision of an “OpenTable for babysitting” into what is now a 40+ employee startup (based in SF) with over 120,000 registered caregivers in 65 cities. As a mom of young children who raised more than $40M in venture capital funding for a female-led company, Lynn has also broken the Silicon Valley tech CEO stereotype.
For your background, here’s how it works: UrbanSitter leverages members’ social graphs (Facebook and LinkedIn) to surface babysitters to whom they have a real-world connection through people they trust, and then offers profile info with valuable marketplace data about each sitter’s performance (reviews from parents who've booked her/him, number of repeat families, how quickly they respond to booking requests, special skills, etc…). UrbanSitter also facilitates the booking in real-time (ala OpenTable) and the payment (ala Uber)." Ethan chats to Lynn about Urban Sitter, her journey to becoming a CEO and what's she learned from the experience of being a CEO.