Matt Pound, Head of Communications at International Table Tennis Federation

Feb 22, 01:48 PM

With the ITTF World Team Cup just starting at The Copperbox in London, it's a great time to find out what is happening at the ITTF. 

With table tennis maybe not one of the major sports in the UK, at an elite level anyway, it certainly is in other countries. Especially China. So how do they work with 226 countries and manage 100 tournaments a year across multiple fan touchpoints? And how could the sport gain more traction in the UK away from the creative agency table. 

They may well have the answer to that in TTX, listen in to find out more about that exciting initiative.