How to Engage with 'Next Gen' Fans with Simon Farrant (Opta), Nick Speakman (Sporf) & Richard Johnson (Social Chain)

Apr 26, 2018, 12:30 PM

This week saw the 3rd #DSManchester event take place, this time at the HQ for Social Chain in the heart of the city.

We covered many topics, starting off with the furore around the FA Cup tweet by the FA. Was it a light hearted piece on content that engaged with young fans, or was it the wrong side of the line? 

There are also segments on the Paul Pogba transfer, Opta's use of Twitter, why we are chasing these elusive 'next gen' fans and much more.

You read more on what happened at the event here.

Thanks to the support of Opta in sponsoring the event, and to Social Chain for providing the venue.